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Steve Osborne
Top 10% Sales and marketing

director at Steve Osborne / Smarthinking

Member Since December 2012

Berwick, VIC, 3806

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4.69K FOLLOWERS

Marketing, advertising and design consultant with many years experience in small business marketing strategy; brand advertising; packaging and identity design. Expert in developing creative campaigns to attract new prospects for professional and service-based businesses. Deep and broad experience with digital and traditional media channels; sales and general business acumen

Qualified skills

Sales and marketing
Graphic design
Advertising
Branding
Offline and direct marketing
Business consulting

Reputation

Top 10%
Sales and marketing
Top 10%
Advertising
Top 10%
Branding
Steve Osborne

Asked this question - Growing and scaling

How long were you in business before the website you launched with needed a complete redesign?

Two years? One year? Six months? What changed about your business to make a redesign necessary? Was...

Steve Osborne

Asked this question - Regulatory and compliance

Will this approach be considered SPAM?

A client wants to send an EDM (split according to location) to several thousand public servants...

Steve Osborne

Asked this question - Regulatory and compliance

Can you recommend a good digital marketing lawyer?

Can Savvies please help with a referral for a legal firm expert in digital? I'm looking for an...

What is wrong with this sentence?

The following sentence does not look or sound right to me, but I can't pinpoint the problem and...

Steve Osborne

Asked this question - Sales and marketing

From go to whoa, what is the process for getting a new product into either/both sports retailers and pharmacy chains?

Product is a semi-medical item that fits both sports and pharma. What is the accepted wisdom for...

Steve Osborne

Asked this question - Advertising

Would you pitch advertising/design/marketing concepts to clients?

I'm working on a business model based on involving a group of talented creatives in a cooperative...

Steve Osborne

Asked this question - Accounting

If your accountant "died" tomorrow, what would you look for in a new one?

Aside from the obvious (company reports, tax, BAS, PAYE etc.) compliance issues, what special...

Steve Osborne

Asked this question - Sales and marketing

Do you find marketing enjoyable or is it a necessary evil?

Most business owners I know do not enjoy marketing that much. Which is not to say they dislike...

Steve Osborne

Asked this question - Social media

Does your organisation have a Facebook posting policy?

I need help to develop a posting policy for the FB page of business organisation. I'm trying to...

Steve Osborne

Asked this question - Branding

Is there a difference between a branding and a marketing agency?

Am I right in suspecting the lines have become blurred between the newer, sexier discipline of...

Sales and marketing

Suffering From Marketing Overwhelm?

Are you drowning in marketing ideas and making little progress across all platforms? Should you be pushing social media? Or getting into cross-promotions? What is all for!#%? It's easy to become o...

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Sales and marketing

Your marketing sucks. No? wait…

Your marketing sucks. No? Wait… yes it does. I’ve seen it. In the twenty-five years I’ve been working with services businesses, I’ve heard countless variations on the central theme of: “why...

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Branding

You can’t build a brand with branding.

Content warning: don’t read any further if you’re happy to accept prevailing branding practice  The idea that a strong brand can be created through branding is wrong. I’m betting most eve...

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Sales and marketing

Speaking to your prospects in Klingon? Part 2 of 3

Part 2 of 3 Four Colours of Buyers The first studies of personality types were done around 400BC in Ancient Greece, by Hippocrates. Hundreds of years ago, astrologers began using the four elements o...

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Sales and marketing

Speaking to your prospects in Klingon? Part 3 of 3

Part 3 of 3 How to influence buying behaviour Will an understanding of the Buyer Group Colours make a difference to you or your business? Yes, if you choose to modify your communication style depend...

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Sales and marketing

Failing to convert? Are you speaking to your prospects in Klingon? Part 1 of 3

Part 1 of 3 Problem: There’s plenty of interest in your services and consequently you’re getting lots of opportunities to present your offering. But you’re consistently failing to convert the ...

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Branding

Is branding necessary? Can branding be replaced for service-based businesses?

    Forget branding. Unless you sell soap. Or cornflakes. Or petrol. Businesses; services; products; people. Can they all be considered brands? Are they all targets for brand building? There is a...

Read more
Steve Osborne

Asked this question - Growing and scaling

How long were you in business before the website you launched with needed a complete redesign?

Two years? One year? Six months? What changed about your business to make a redesign necessary? Was...

Steve Osborne

Asked this question - Regulatory and compliance

Will this approach be considered SPAM?

A client wants to send an EDM (split according to location) to several thousand public servants...

Steve Osborne

Asked this question - Regulatory and compliance

Can you recommend a good digital marketing lawyer?

Can Savvies please help with a referral for a legal firm expert in digital? I'm looking for an...

What is wrong with this sentence?

The following sentence does not look or sound right to me, but I can't pinpoint the problem and...

Steve Osborne

Asked this question - Sales and marketing

From go to whoa, what is the process for getting a new product into either/both sports retailers and pharmacy chains?

Product is a semi-medical item that fits both sports and pharma. What is the accepted wisdom for...

Steve Osborne

Asked this question - Advertising

Would you pitch advertising/design/marketing concepts to clients?

I'm working on a business model based on involving a group of talented creatives in a cooperative...

Steve Osborne

Asked this question - Accounting

If your accountant "died" tomorrow, what would you look for in a new one?

Aside from the obvious (company reports, tax, BAS, PAYE etc.) compliance issues, what special...

Steve Osborne

Asked this question - Sales and marketing

Do you find marketing enjoyable or is it a necessary evil?

Most business owners I know do not enjoy marketing that much. Which is not to say they dislike...

Steve Osborne

Asked this question - Social media

Does your organisation have a Facebook posting policy?

I need help to develop a posting policy for the FB page of business organisation. I'm trying to...

Steve Osborne

Asked this question - Branding

Is there a difference between a branding and a marketing agency?

Am I right in suspecting the lines have become blurred between the newer, sexier discipline of...

Companies followed

MARQUET Consulting Berwick, VIC 3806

Microcosm Design Mount Eliza, VIC 3930

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