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Steve Osborne
Top 10% Branding

director at Smarthinking

Member Since December 2012

Berwick, VIC, 1006

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4.08K FOLLOWERS

Marketing, advertising and design consultant with over 20 years experience in small business marketing strategy; brand advertising; packaging and identity design. Expert in developing creative campaigns to attract new prospects for professional and service-based businesses. Deep and broad experience with digital and traditional media channels; sales and general business acumen

Reputation

Top 10%
Branding
Top 10%
Offline and direct marketing
Top 10%
Public relations
Top 20%
Search engine marketing

Steve Osborne answered a question

Denis Homez

Asked this question - Budgeting and forecasting

How much would be our budget to advertise our webplatform?

  How much would be the budget to advertise our web-platform homez.design the site is marketplace...

Steve Osborne answered a question

James Huy Vuong

Asked this question - Accounting

How to find a competitive advantage as an accountant?

How can you find a competitive advantage as an accountant?

Steve Osborne answered a question

Garbo Kelly

Asked this question - Online marketing

How to increase my online business sales?

I have a online selling website and I want to increase my sales. What can I do to increase the...

Steve Osborne answered a question

Sarah Irwin
Sarah Irwin, SME Community Director at SavvySME

Asked this question - Growth

How can I make my meetings more effective?

Whenever I run meetings with clients, I often find things can stretch out beyond the core...

Steve Osborne answered a question

Sophia Szaraz

Asked this question - Advertising

How much does advertising cost on Foxtel?

I've found out about pricing of advertising on Australian tv, but what about on Foxtel australia?

Steve Osborne answered a question

Anonymous

Asked this question - Customer acquisition and retention

How can I get more customers into my Cafe?

I have a cafe in an industrial area and I get my regulars but want to get more feet in the...

Steve Osborne answered a question

Anonymous

Asked this question - Accounting

Do I need a bookkeeper?

I am a sole trader with my own small business. Can I do my own books or will I need a bookkeeper or...

Steve Osborne answered a question

Nick James

Asked this question - Startup

What is a good coffee shop business plan?

I'm starting a coffee shop in Melbourne, but I'm not sure if it will work. Thank you.

Steve Osborne answered a question

Nicole Davidson

Asked this question - Growth

What do you do when you get into a dispute?

I am interested to hear from small business owners what they do when they get into a dispute - this...

Sales and marketing

Suffering From Marketing Overwhelm?

Are you drowning in marketing ideas and making little progress across all platforms? Should you be pushing social media? Or getting into cross-promotions? What is all for!#%? It's easy to become o...

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Sales and marketing

Your marketing sucks. No? wait…

Your marketing sucks. No? Wait… yes it does. I’ve seen it. In the twenty-five years I’ve been working with services businesses, I’ve heard countless variations on the central theme of: “why...

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Branding

You can’t build a brand with branding.

Content warning: don’t read any further if you’re happy to accept prevailing branding practice  The idea that a strong brand can be created through branding is wrong. I’m betting most eve...

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Sales and marketing

Speaking to your prospects in Klingon? Part 3 of 3

Part 3 of 3 How to influence buying behaviour Will an understanding of the Buyer Group Colours make a difference to you or your business? Yes, if you choose to modify your communication style depend...

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Sales and marketing

Speaking to your prospects in Klingon? Part 2 of 3

Part 2 of 3 Four Colours of Buyers The first studies of personality types were done around 400BC in Ancient Greece, by Hippocrates. Hundreds of years ago, astrologers began using the four elements o...

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Sales and marketing

Failing to convert? Are you speaking to your prospects in Klingon? Part 1 of 3

Part 1 of 3 Problem: There’s plenty of interest in your services and consequently you’re getting lots of opportunities to present your offering. But you’re consistently failing to convert the ...

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Branding

Is branding necessary? Can branding be replaced for service-based businesses?

Forget branding. Unless you sell soap. Or cornflakes. Or petrol. Businesses; services; products; people. Can they all be considered brands? Are they all targets for brand building? There is a wh...

Read more

Steve Osborne answered a question

Denis Homez

Asked this question - Budgeting and forecasting

How much would be our budget to advertise our webplatform?

  How much would be the budget to advertise our web-platform homez.design the site is marketplace...

Steve Osborne answered a question

James Huy Vuong

Asked this question - Accounting

How to find a competitive advantage as an accountant?

How can you find a competitive advantage as an accountant?

Steve Osborne answered a question

Garbo Kelly

Asked this question - Online marketing

How to increase my online business sales?

I have a online selling website and I want to increase my sales. What can I do to increase the...

Steve Osborne answered a question

Sarah Irwin
Sarah Irwin, SME Community Director at SavvySME

Asked this question - Growth

How can I make my meetings more effective?

Whenever I run meetings with clients, I often find things can stretch out beyond the core...

Steve Osborne answered a question

Sophia Szaraz

Asked this question - Advertising

How much does advertising cost on Foxtel?

I've found out about pricing of advertising on Australian tv, but what about on Foxtel australia?

Steve Osborne answered a question

Anonymous

Asked this question - Customer acquisition and retention

How can I get more customers into my Cafe?

I have a cafe in an industrial area and I get my regulars but want to get more feet in the...

Steve Osborne answered a question

Anonymous

Asked this question - Accounting

Do I need a bookkeeper?

I am a sole trader with my own small business. Can I do my own books or will I need a bookkeeper or...

Steve Osborne answered a question

Nick James

Asked this question - Startup

What is a good coffee shop business plan?

I'm starting a coffee shop in Melbourne, but I'm not sure if it will work. Thank you.

Steve Osborne answered a question

Nicole Davidson

Asked this question - Growth

What do you do when you get into a dispute?

I am interested to hear from small business owners what they do when they get into a dispute - this...

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