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Steve Osborne
Top 10% Sales and Marketing

director at

Member Since December 2012

Berwick, VIC, 3806

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4.87K FOLLOWERS

Marketing, advertising and design consultant with many years experience in small business marketing strategy; brand advertising; packaging and identity design. Expert in developing creative campaigns to attract new prospects for professional and service-based businesses. Deep and broad experience with digital and traditional media channels; sales and general business acumen

Qualified skills

Sales and Marketing
Graphic Design
Advertising
Branding
Offline and Direct Marketing
Business Consulting

Reputation

Top 10%
Sales and Marketing
Top 10%
Advertising
Top 10%
Branding

Steve Osborne answered a question

Denis Homez

Asked this question - Budgeting and Forecasting

How much would be our budget to advertise our webplatform?

  How much would be the budget to advertise our web-platform homez.design the site is marketplace where people can find required service contractors and prod suppliers to theirs make home better Can u give 3 scenarios min, aver, max and what kind of audience we can reach with ur approach & strategy I would appreciate your helpCheers, Denisc, CEO+64212355050

Steve Osborne answered a question

James Huy Vuong

Asked this question - Accounting

How to find a competitive advantage as an accountant?

How can you find a competitive advantage as an accountant?

Steve Osborne answered a question

Garbo Kelly

Asked this question - Digital Marketing

How to increase my online business sales?

I have a online selling website and I want to increase my sales. What can I do to increase the number of people coming to my website?

Steve Osborne answered a question

Sarah Irwin
Sarah Irwin, SME Community Director at SavvySME

Asked this question - Business Management

How can I make my meetings more effective?

Whenever I run meetings with clients, I often find things can stretch out beyond the core objectives I wanted for the event.  I know I had a previous CEO who would take a block-walk meeting - he would walk around the block once with his team member and felt they were able to effectively restrict the time they had together to focus on the critical issues and also got them out of the office for a...

Steve Osborne answered a question

Sophia Szaraz

Asked this question - Advertising

How much does advertising cost on Foxtel?

I've found out about pricing of advertising on Australian tv, but what about on Foxtel australia?

Steve Osborne answered a question

Anonymous

Asked this question - Customer Retention

How can I get more customers into my cafe?

I have a cafe in an industrial area and I get my regulars but want to get more feet in the door. Are there any ideas for getting more customers?

Steve Osborne answered a question

Anonymous

Asked this question - Accounting

Do I need a bookkeeper?

I am a sole trader with my own small business. Can I do my own books or will I need a bookkeeper or accountant?

Steve Osborne answered a question

Nick James

Asked this question - Startup

What is a good coffee shop business plan?

I'm starting a coffee shop in Melbourne, but I'm not sure if it will work. Thank you.

Steve Osborne answered a question

Nicole Davidson

Asked this question - Business Management

What do you do when you get into a dispute?

I am interested to hear from small business owners what they do when they get into a dispute - this could be from anything from an issue with a supplier or customer or employee to internal disputes within the business.  If you were to face a significant dispute, would a lawyer be the first port of call?  What other avenues can you think of?

Sales and Marketing

Suffering From Marketing Overwhelm?

Are you drowning in marketing ideas and making little progress across all platforms? Should you be pushing social media? Or getting into cross-promotions? What is all for!#%? It's easy to become overwhelmed by the plethora of marketing activities that these days, often seem compulsory. And the biggest victim is productive time. The time spent researching the variety of on- and offline advertis...

Sales and Marketing

Your marketing sucks. No? wait…

Your marketing sucks. No? Wait… yes it does. I’ve seen it. In the twenty-five years I’ve been working with services businesses, I’ve heard countless variations on the central theme of: “why aren’t we attracting more new customers? We’re doing the right things so why isn’t our marketing working?” Here’s why. You’re doing it wrong. You think you’re doing the right things, ...

Branding

You can’t build a brand with branding.

Content warning: don’t read any further if you’re happy to accept prevailing branding practice  The idea that a strong brand can be created through branding is wrong. I’m betting most everything you’ve heard or read from branding professionals has lead you to assume there is only one way to build a great brand – with branding. They couldn’t be more wrong.  Ever since the term ...

Sales and Marketing

Speaking to your prospects in Klingon? Part 2 of 3

Part 2 of 3 Four Colours of Buyers The first studies of personality types were done around 400BC in Ancient Greece, by Hippocrates. Hundreds of years ago, astrologers began using the four elements of nature – earth, air, fire and water to describe common traits. In modern times, Swiss psychologist Carl Jung refined the study of personality types. He identified patterns of behaviour and suggest...

Sales and Marketing

Speaking to your prospects in Klingon? Part 3 of 3

Part 3 of 3 How to influence buying behaviour Will an understanding of the Buyer Group Colours make a difference to you or your business? Yes, if you choose to modify your communication style depending on the type of prospect you attract. And because you have no control whatsoever over the personality types visiting your website or talking to you at a networking function, your communication mus...

Sales and Marketing

Failing to convert? Are you speaking to your prospects in Klingon? Part 1 of 3

Part 1 of 3 Problem: There’s plenty of interest in your services and consequently you’re getting lots of opportunities to present your offering. But you’re consistently failing to convert the majority of prospects into buyers. Have you considered that you’re speaking to them in @#$% Klingon!  You don’t know why they don’t buy – they’re coming to you via referral, website, ...

Branding

Is branding necessary? Can branding be replaced for service-based businesses?

    Forget branding. Unless you sell soap. Or cornflakes. Or petrol. Businesses; services; products; people. Can they all be considered brands? Are they all targets for brand building? There is a whole sub-section of the marketing profession that’s fixated by “branding.”  I'm quite prepared to be shot down in flames, but in this article I reveal the reason why I’ve singled out the w...

Steve Osborne answered a question

Denis Homez

Asked this question - Budgeting and Forecasting

How much would be our budget to advertise our webplatform?

  How much would be the budget to advertise our web-platform homez.design the site is marketplace where people can find required service contractors and prod suppliers to theirs make home better Can u give 3 scenarios min, aver, max and what kind of audience we can reach with ur approach & strategy I would appreciate your helpCheers, Denisc, CEO+64212355050

Steve Osborne answered a question

James Huy Vuong

Asked this question - Accounting

How to find a competitive advantage as an accountant?

How can you find a competitive advantage as an accountant?

Steve Osborne answered a question

Garbo Kelly

Asked this question - Digital Marketing

How to increase my online business sales?

I have a online selling website and I want to increase my sales. What can I do to increase the number of people coming to my website?

Steve Osborne answered a question

Sarah Irwin
Sarah Irwin, SME Community Director at SavvySME

Asked this question - Business Management

How can I make my meetings more effective?

Whenever I run meetings with clients, I often find things can stretch out beyond the core objectives I wanted for the event.  I know I had a previous CEO who would take a block-walk meeting - he would walk around the block once with his team member and felt they were able to effectively restrict the time they had together to focus on the critical issues and also got them out of the office for a...

Steve Osborne answered a question

Sophia Szaraz

Asked this question - Advertising

How much does advertising cost on Foxtel?

I've found out about pricing of advertising on Australian tv, but what about on Foxtel australia?

Steve Osborne answered a question

Anonymous

Asked this question - Customer Retention

How can I get more customers into my cafe?

I have a cafe in an industrial area and I get my regulars but want to get more feet in the door. Are there any ideas for getting more customers?

Steve Osborne answered a question

Anonymous

Asked this question - Accounting

Do I need a bookkeeper?

I am a sole trader with my own small business. Can I do my own books or will I need a bookkeeper or accountant?

Steve Osborne answered a question

Nick James

Asked this question - Startup

What is a good coffee shop business plan?

I'm starting a coffee shop in Melbourne, but I'm not sure if it will work. Thank you.

Steve Osborne answered a question

Nicole Davidson

Asked this question - Business Management

What do you do when you get into a dispute?

I am interested to hear from small business owners what they do when they get into a dispute - this could be from anything from an issue with a supplier or customer or employee to internal disputes within the business.  If you were to face a significant dispute, would a lawyer be the first port of call?  What other avenues can you think of?

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