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Sonja Ceri
Top 10% Sales and Marketing

CMO at

Member Since June 2018

Byron Bay, NSW, 2481

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Australian based CMO Sonja Ceri is a regular commentator on the fast-paced media landscape. With a Masters in economics, 10 years of journalism experience and 7 years of agency Directorship, Sonja's interests go beyond text book marketing theory. Mum of one little girl. Agency Director at www.4dp.com.au

Qualified skills

Online Business
Sales and Marketing
Business Management
Ecommerce
Search Engine Optimisation (SEO)
Social Media
Offline and Direct Marketing
Digital Marketing
Leadership
Budgeting and Forecasting

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Lifestyle and Health

The Office - Where You Can Find Yourself!

Stephanie Laggner, a social and cultural Anthropologist from Austria, living and working in Australia combines her knowledge about a balanced learning and working environment from her empirical research at the University of Vienna, to find out ‘’If the office space is really  that bad?’’. She has looked at space from different angles and scientific positions. During her research in class...

Sonja Ceri answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Lead Generation

What questions should you ask when hiring lead generation experts or companies?

‘Lead generation’ can range from reputable and ethical activity, through murky waters to dodgy and unethical practices. I recommend asking the following questions before considering engaging a lead generation professional. “What is your process for working with a new client?”Look for: an indication they will listen to your needs and understand your business before starting. They should ask about your goals and objectives.  “Can you provide some previous client referrals?”Look for: a willingness to put you in touch with past clients for feedback.  “What is the best way you’ve found to generate leads?”Look for: activity that considers the needs of both the client and the ‘lead’. For example, the lead (person) should ultimately be relevant for (ideally interested in) the product or service. If the process involves scraping contact details of people who are not likely to be interested, the lead quality is likely to be low (and the business processes unethical).  “Where do you find the best quality leads?”Look for: acknowledgement of ‘quality leads’. Again if the focus is on generating a large volume of leads rather than on the quality of the leads, this is an indication of a ‘churn and burn’ process. “How do you ensure compliance with the SPAM Act and the Australian Privacy Principles?”Look for: acknowledgement of both the SPAM Act and the Australian Privacy Principles - both of which are important when dealing with people’s data. It’s important for your business to comply with these laws (there are serious penalties for not doing so) and for your partners to do so as well. When you’re trying to build your business, it can be tempting to go with the ‘fast and cheap’ options that inevitably present themselves online. If something looks and feels too good to be true, unfortunately, it usually is. Consider the high road and your business will benefit in the long run! 

Sonja Ceri answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Lead Generation

How to do lead generation on Facebook?

Facebook offers both paid and organic (free) ways to generate leads.One of the powerful things about Facebook is the ability to specifically target the audience’s interests and behaviours. This means the audience sees more relevant, interesting content, and businesses can reach people who have a good chance of being genuinely interested in their product or service. Therefore it’s a sound way to generate targeted, relevant leads. We always recommend beginning with a clear objective in mind. In the case of Facebook Lead Generation, consider how you’re going to track your leads. For example, do you want them to subscribe to an email list? Or to provide a phone number for you to contact? Or perhaps you just want them to like your Facebook page so you can continue communicating with them. Another option is to have them message you, so you can have a direct conversation. Once you know how you’re acquiring leads, consider the following options. FreeThere are a few ‘free’ options: Facebook page profile - ensure your page promotes your preferred method of engagement. For example, include a link to the lead form on your website, or an invitation to message you. Facebook page post - one of the basic ways of generating leads is to post something to your own Facebook page. This could include a link to a form on your website, or simply an invitation to like your page. As a follow-up, for anyone who likes a page post but does not already like your page, invite them to like your page. Facebook post on another page - identify other pages that have a similar audience to those you’re targeting, and engage with their page. Interact as your page (rather than as your personal profile) to generate business interest. Participating in Facebook Groups - provide value to group members and they’re likely to want to find out more from you. This is where it’s important to ensure your page profile includes links to gather leads, so when they are looking for more information it’s easy and convenient to find. Hosting a Facebook event - create an event on Facebook and invite people to attend (either in person or online). Facebook stories - use the temporary video feature to achieve wider reach and invite viewers to find out more.PaidFacebook ads - As you may have heard, it can be challenging to reach a large volume of people when you’re posting organically on Facebook. By paying for Facebook promotions, you’re guaranteed to reach a certain number of people.Some of the formats include:Boosted post (paying to boost one of your existing page posts)Paid ad - create an ad specifically for FacebookInstagram ad - create an ad specifically for Instagram Messenger ad - your ad will appear in the Messenger appPaid ads can tie into your organic activity. For example, once you’ve built a following or an audience that has engaged with the content mentioned in the above ‘free’ section, you can then build a custom audience on Facebook targeted at those people - or people who ‘look like’ them. Facebook lead generation is a deep topic and I’ve only skimmed the surface! If you’d like to know more, please don’t hesitate to reach out to me. 

Sonja Ceri answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Social Media

What questions should you ask when choosing a social media agency?

 Ask to see previous examples of their work to gauge if they are able to create the type of content you are looking for. Also ask them to create 3 -5 pieces of content for your company and see if they are aligned with your message and they type of content you want to be putting out there. Ask them how much time they think it will take each month to create the amount of content you require. And finally ask how much it will cost - you don't want to be hit with any hidden costs when you receive the invoice. 

Sonja Ceri answered this question

What can SEO companies or agencies do for you?

Search engine optimisation is pretty crucial in this day and age. Google now processes over 40,000 search queries every second on average. You definitely want your product or service to be in the top results of google searches so your potential customers can find you. And SEO takes time and knowledge - SEO companies and agencies know what they are doing and can help you increase your Google ranking a lot more efficiently. SEO involves many different aspects from keyword research, technical web development, user experience and much more.  

Sonja Ceri answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Sales and Marketing

Are newsletters dead in email marketing?

 If you are producing useful information that people want to read then no - newsletters definitely aren't dead. If you are producing newsletters just for the sake of it then there isn't really much point. You could be putting your time into something which is going to give you better ROI or is higher on your to do list. Write your newsletters from the point of your readers and before you put anything out think would I be interested in this if I were in their position? Is it adding any value or would it make them want to stop what they are doing in their busy lives to read it? Newsletters help keep your brand top of mind for your customers and when they have that problem you can solve they are likely to think of your organisation first. 

Sonja Ceri answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Sales and Marketing

What are some of the best marketing ideas you've seen by small businesses?

If a small business can engage their audience I think this is the best type of marketing. If they can create a community around their brand their customers are more likely to remember them and use their products or services in the future. Some of those ideas I've seen include:Successful Facebook Groups - if done well and have a good moderator.Regular newsletters that provide useful information that people want to hear about. Don't just share stuff for the sake of it. An engaging social media presence that provides valuable information to its audience.Social media campaigns where the audience can take part. There are loads more ways to do this but the main thing is that the marketing campaign is providing something to its audience - its not just about the brand. 

Sonja Ceri answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Social Media

Can you still get leads or sales from Facebook without boosting post or buying ads?

 Yes, you can still get leads but it isn't nearly as easy as a paid campaign. You need to have a highly engaged audience who will share your content with their friends and have time up your sleeve to do implement and monitor. Or have really successful content other people will want to share with their friends driving traffic back to your page or website. Paid advertising does cost upfront but in the long run you can save your precious time as you can really target the people you want to see your ads who are likely to purchase from you and ensure your content will be seen.  

Sonja Ceri answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Customer Acquisition

What's your trick to increase click though rate from your landing pages?

 To increase click-through rate from your landing page you need to be providing relevant, valuable information targeted to your audience. This starts before they even get to your landing page - your Google Ads, Facebook or whatever is driving the traffic to your landing page needs to be targeting the same people who are interested in the information that you are sharing.Don't use click bait! You want to write your ads with similar language and information that is on your landing pages so your audience won't be disappointed when they get there. Then when looking at your landing page you want to provide a good balance of beautiful graphics and great content which is easy to read and set out clearly for your targeted audience to take in. 

Sonja Ceri answered this question

Why should your small business outsource SEO?

Search engines scan your website to ensure they are providing their user with the best source of information. The aim of Search Engine Optimisation is ensuring your website will provide the best experience to your user - in turn being exactly what the search engine is looking for. It's a huge topic which to do effectively can be extremely time consuming. It includes keyword research, keyword optimisation, increasing backlinks to help the trust score of your site and ensuring the length of content on each webpage is over 300 words amongst other things. Then there's the technical side which can be tricky for someone without web development knowledge. From issues with unminified or uncompressed JavaScript and CSS files, to pages with slow load speed or low HTML/Text ratio.You can find programs like SEMRush which once set up points out what needs optimising on your site but it isn't cheap, can be time consuming and you need to understand how to use it effectively. Someone who already has this knowledge is definitely able to do this for you a lot quicker than working it out yourself.    

Sonja Ceri answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Social Media

What's the best social media marketing strategy for a professional service business?

Social Media Marketing in the professional service industry has often been thought of as not exactly professional, or maybe you feel like you’re only doing it because you ‘should’ be. But the advantages of social media are massive so you might be missing opportunities if you’re not, and there are many strategies and tools to help you along the way.Everyone has an idea on the best strategy but a successful social media marketing strategy put very simply is a summary of everything you plan to do and hope to achieve on your social media. It guides your actions and lets you know whether you're succeeding or failing. Every post, reply, like, and comment should have a purpose. Which leads us to exactly where you should start, by setting goals. Below are the simplified steps for a successful social marketing strategy.Set Goals!Like any marketing campaign determining your goals is an incredibly important first step. Make them SMART goals (Specific, Measurable, Attainable, Relevant and Time-Bound). For example: Increase Brand Awareness by increasing Facebook likes by 100 by March 1st. Then break that down to how many new likes you need per week or even each day to achieve your goal.Plan!To figure out how to achieve your SMART goals. Write down the detailed steps to achieve them. For example: Create a Facebook Page Likes Campaign for February targeting your specific audience).Implement!Once you have your detailed plan you need to put it into practice and hold yourself accountable to ensuring it gets done.Report!This is incredibly important to work out where you are going right (and where you need to improve). If you get into the habit of doing it within the first week of every month you can compare statistics easily and see how your action steps in the implementation process are performing. 

Sonja Ceri answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Sales and Marketing

Why and when should you call a marketing or advertising agency for help?

So you started a new company. An online webshop where you sell your handmade jewelry. Or you launched an app to connect traders with the right people. Or you just published a book that you want to promote. You are probably extremely proud of your product and you want everyone to know about it. But you quickly realise there is no easy way to get your excitement heard.A different scenario. You have been in your business for a while and you’ve put a lot of thought and effort in your marketing strategies. But you’re still waiting for the results that you were hoping to get. You have tried different strategies and approaches but you can’t put your finger on what’s going wrong.Both these problems have the same solution: a marketing agency. Bring in a creative agency that can assist you with all your marketing will help your business grow rapidly. Marketing agencies are well experienced and have extensive knowledge on different aspects of marketing programs. They have a team of experts ready for you and know exactly how to get you the boost in sales you were hoping for.By using a marketing effort you can get the guidance you were looking for. Together with the agency you look at what your targets are, what you’ve been doing so far and what went wrong. After this digital audit, they develop - together with you - a marketing strategy that aligns with your mission.But it doesn’t stop there. Marketing agencies don’t just paint the big picture and leave you with an official or technical marketing strategy document. They will also help you with the implementation and training of your team, and they will assist you as long as you need.And if you want, agencies can also just fully take over. They manage your social media accounts, control your website, help you with setting up your monthly newsletters and run ads to get more traffic or brand awareness. With a marketing agency behind the wheel that makes sure you’re heading in the right direction, you have more time to focus on what you want to achieve.Marketing agencies are flexible and can be hired for exactly those aspects of your marketing that you want to outsource. Furthermore, marketing agencies are available without breaking the bank and often turn out to be more cost efficient. By investing your marketing budget is someone with the expertise needed to reach your targets, you can trust that your ROI will increase significantly.So whether you’re a small business in its infancy or a multi-dollar company that just isn’t getting bang for their marketing buck: hiring a marketing agency will help you with implementing a fresh marketing approach that will lead to better outcomes for your business.www.4dp.com.au

Digital Marketing

The Era of Chatbots has Already Come to an End

Successful businesses are based on positive relationships with their customers. How can the integration of technologies improve these relationships? Let's explore some reports of well-known sources about chatbots and how they influence businesses and customers.  Do people like to do business with people or bots? What about the future? Relationships matter to businesses. That’s especially tr...

Social Media

Facebook Rolls Out A/B Split Testing for Content

A/B split tests for content are now available for Facebook. Find out all the pros and cons. Is there anything concrete nowadays about the content you have created for the social media? Strengthening the concept: does this mean it makes everything easier?  Creating social media content is a lot of work. You don’t know how your audience is reacting to content until you have published it. Which ...

Lifestyle and Health

The Office - Where You Can Find Yourself!

Stephanie Laggner, a social and cultural Anthropologist from Austria, living and working in Australia combines her knowledge about a balanced learning and working environment from her empirical research at the University of Vienna, to find out ‘’If the office space is really  that bad?’’. She has looked at space from different angles and scientific positions. During her research in class...

Digital Marketing

The Era of Chatbots has Already Come to an End

Successful businesses are based on positive relationships with their customers. How can the integration of technologies improve these relationships? Let's explore some reports of well-known sources about chatbots and how they influence businesses and customers.  Do people like to do business with people or bots? What about the future? Relationships matter to businesses. That’s especially tr...

Social Media

Facebook Rolls Out A/B Split Testing for Content

A/B split tests for content are now available for Facebook. Find out all the pros and cons. Is there anything concrete nowadays about the content you have created for the social media? Strengthening the concept: does this mean it makes everything easier?  Creating social media content is a lot of work. You don’t know how your audience is reacting to content until you have published it. Which ...

Sonja Ceri answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Lead Generation

What questions should you ask when hiring lead generation experts or companies?

‘Lead generation’ can range from reputable and ethical activity, through murky waters to dodgy and unethical practices. I recommend asking the following questions before considering engaging a lead generation professional. “What is your process for working with a new client?”Look for: an indication they will listen to your needs and understand your business before starting. They should ask about your goals and objectives.  “Can you provide some previous client referrals?”Look for: a willingness to put you in touch with past clients for feedback.  “What is the best way you’ve found to generate leads?”Look for: activity that considers the needs of both the client and the ‘lead’. For example, the lead (person) should ultimately be relevant for (ideally interested in) the product or service. If the process involves scraping contact details of people who are not likely to be interested, the lead quality is likely to be low (and the business processes unethical).  “Where do you find the best quality leads?”Look for: acknowledgement of ‘quality leads’. Again if the focus is on generating a large volume of leads rather than on the quality of the leads, this is an indication of a ‘churn and burn’ process. “How do you ensure compliance with the SPAM Act and the Australian Privacy Principles?”Look for: acknowledgement of both the SPAM Act and the Australian Privacy Principles - both of which are important when dealing with people’s data. It’s important for your business to comply with these laws (there are serious penalties for not doing so) and for your partners to do so as well. When you’re trying to build your business, it can be tempting to go with the ‘fast and cheap’ options that inevitably present themselves online. If something looks and feels too good to be true, unfortunately, it usually is. Consider the high road and your business will benefit in the long run! 

Sonja Ceri answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Lead Generation

How to do lead generation on Facebook?

Facebook offers both paid and organic (free) ways to generate leads.One of the powerful things about Facebook is the ability to specifically target the audience’s interests and behaviours. This means the audience sees more relevant, interesting content, and businesses can reach people who have a good chance of being genuinely interested in their product or service. Therefore it’s a sound way to generate targeted, relevant leads. We always recommend beginning with a clear objective in mind. In the case of Facebook Lead Generation, consider how you’re going to track your leads. For example, do you want them to subscribe to an email list? Or to provide a phone number for you to contact? Or perhaps you just want them to like your Facebook page so you can continue communicating with them. Another option is to have them message you, so you can have a direct conversation. Once you know how you’re acquiring leads, consider the following options. FreeThere are a few ‘free’ options: Facebook page profile - ensure your page promotes your preferred method of engagement. For example, include a link to the lead form on your website, or an invitation to message you. Facebook page post - one of the basic ways of generating leads is to post something to your own Facebook page. This could include a link to a form on your website, or simply an invitation to like your page. As a follow-up, for anyone who likes a page post but does not already like your page, invite them to like your page. Facebook post on another page - identify other pages that have a similar audience to those you’re targeting, and engage with their page. Interact as your page (rather than as your personal profile) to generate business interest. Participating in Facebook Groups - provide value to group members and they’re likely to want to find out more from you. This is where it’s important to ensure your page profile includes links to gather leads, so when they are looking for more information it’s easy and convenient to find. Hosting a Facebook event - create an event on Facebook and invite people to attend (either in person or online). Facebook stories - use the temporary video feature to achieve wider reach and invite viewers to find out more.PaidFacebook ads - As you may have heard, it can be challenging to reach a large volume of people when you’re posting organically on Facebook. By paying for Facebook promotions, you’re guaranteed to reach a certain number of people.Some of the formats include:Boosted post (paying to boost one of your existing page posts)Paid ad - create an ad specifically for FacebookInstagram ad - create an ad specifically for Instagram Messenger ad - your ad will appear in the Messenger appPaid ads can tie into your organic activity. For example, once you’ve built a following or an audience that has engaged with the content mentioned in the above ‘free’ section, you can then build a custom audience on Facebook targeted at those people - or people who ‘look like’ them. Facebook lead generation is a deep topic and I’ve only skimmed the surface! If you’d like to know more, please don’t hesitate to reach out to me. 

Sonja Ceri answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Social Media

What questions should you ask when choosing a social media agency?

 Ask to see previous examples of their work to gauge if they are able to create the type of content you are looking for. Also ask them to create 3 -5 pieces of content for your company and see if they are aligned with your message and they type of content you want to be putting out there. Ask them how much time they think it will take each month to create the amount of content you require. And finally ask how much it will cost - you don't want to be hit with any hidden costs when you receive the invoice. 

Sonja Ceri answered this question

What can SEO companies or agencies do for you?

Search engine optimisation is pretty crucial in this day and age. Google now processes over 40,000 search queries every second on average. You definitely want your product or service to be in the top results of google searches so your potential customers can find you. And SEO takes time and knowledge - SEO companies and agencies know what they are doing and can help you increase your Google ranking a lot more efficiently. SEO involves many different aspects from keyword research, technical web development, user experience and much more.  

Sonja Ceri answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Sales and Marketing

Are newsletters dead in email marketing?

 If you are producing useful information that people want to read then no - newsletters definitely aren't dead. If you are producing newsletters just for the sake of it then there isn't really much point. You could be putting your time into something which is going to give you better ROI or is higher on your to do list. Write your newsletters from the point of your readers and before you put anything out think would I be interested in this if I were in their position? Is it adding any value or would it make them want to stop what they are doing in their busy lives to read it? Newsletters help keep your brand top of mind for your customers and when they have that problem you can solve they are likely to think of your organisation first. 

Sonja Ceri answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Sales and Marketing

What are some of the best marketing ideas you've seen by small businesses?

If a small business can engage their audience I think this is the best type of marketing. If they can create a community around their brand their customers are more likely to remember them and use their products or services in the future. Some of those ideas I've seen include:Successful Facebook Groups - if done well and have a good moderator.Regular newsletters that provide useful information that people want to hear about. Don't just share stuff for the sake of it. An engaging social media presence that provides valuable information to its audience.Social media campaigns where the audience can take part. There are loads more ways to do this but the main thing is that the marketing campaign is providing something to its audience - its not just about the brand. 

Sonja Ceri answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Social Media

Can you still get leads or sales from Facebook without boosting post or buying ads?

 Yes, you can still get leads but it isn't nearly as easy as a paid campaign. You need to have a highly engaged audience who will share your content with their friends and have time up your sleeve to do implement and monitor. Or have really successful content other people will want to share with their friends driving traffic back to your page or website. Paid advertising does cost upfront but in the long run you can save your precious time as you can really target the people you want to see your ads who are likely to purchase from you and ensure your content will be seen.  

Sonja Ceri answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Customer Acquisition

What's your trick to increase click though rate from your landing pages?

 To increase click-through rate from your landing page you need to be providing relevant, valuable information targeted to your audience. This starts before they even get to your landing page - your Google Ads, Facebook or whatever is driving the traffic to your landing page needs to be targeting the same people who are interested in the information that you are sharing.Don't use click bait! You want to write your ads with similar language and information that is on your landing pages so your audience won't be disappointed when they get there. Then when looking at your landing page you want to provide a good balance of beautiful graphics and great content which is easy to read and set out clearly for your targeted audience to take in. 

Sonja Ceri answered this question

Why should your small business outsource SEO?

Search engines scan your website to ensure they are providing their user with the best source of information. The aim of Search Engine Optimisation is ensuring your website will provide the best experience to your user - in turn being exactly what the search engine is looking for. It's a huge topic which to do effectively can be extremely time consuming. It includes keyword research, keyword optimisation, increasing backlinks to help the trust score of your site and ensuring the length of content on each webpage is over 300 words amongst other things. Then there's the technical side which can be tricky for someone without web development knowledge. From issues with unminified or uncompressed JavaScript and CSS files, to pages with slow load speed or low HTML/Text ratio.You can find programs like SEMRush which once set up points out what needs optimising on your site but it isn't cheap, can be time consuming and you need to understand how to use it effectively. Someone who already has this knowledge is definitely able to do this for you a lot quicker than working it out yourself.    

Sonja Ceri answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Social Media

What's the best social media marketing strategy for a professional service business?

Social Media Marketing in the professional service industry has often been thought of as not exactly professional, or maybe you feel like you’re only doing it because you ‘should’ be. But the advantages of social media are massive so you might be missing opportunities if you’re not, and there are many strategies and tools to help you along the way.Everyone has an idea on the best strategy but a successful social media marketing strategy put very simply is a summary of everything you plan to do and hope to achieve on your social media. It guides your actions and lets you know whether you're succeeding or failing. Every post, reply, like, and comment should have a purpose. Which leads us to exactly where you should start, by setting goals. Below are the simplified steps for a successful social marketing strategy.Set Goals!Like any marketing campaign determining your goals is an incredibly important first step. Make them SMART goals (Specific, Measurable, Attainable, Relevant and Time-Bound). For example: Increase Brand Awareness by increasing Facebook likes by 100 by March 1st. Then break that down to how many new likes you need per week or even each day to achieve your goal.Plan!To figure out how to achieve your SMART goals. Write down the detailed steps to achieve them. For example: Create a Facebook Page Likes Campaign for February targeting your specific audience).Implement!Once you have your detailed plan you need to put it into practice and hold yourself accountable to ensuring it gets done.Report!This is incredibly important to work out where you are going right (and where you need to improve). If you get into the habit of doing it within the first week of every month you can compare statistics easily and see how your action steps in the implementation process are performing. 

Sonja Ceri answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Sales and Marketing

Why and when should you call a marketing or advertising agency for help?

So you started a new company. An online webshop where you sell your handmade jewelry. Or you launched an app to connect traders with the right people. Or you just published a book that you want to promote. You are probably extremely proud of your product and you want everyone to know about it. But you quickly realise there is no easy way to get your excitement heard.A different scenario. You have been in your business for a while and you’ve put a lot of thought and effort in your marketing strategies. But you’re still waiting for the results that you were hoping to get. You have tried different strategies and approaches but you can’t put your finger on what’s going wrong.Both these problems have the same solution: a marketing agency. Bring in a creative agency that can assist you with all your marketing will help your business grow rapidly. Marketing agencies are well experienced and have extensive knowledge on different aspects of marketing programs. They have a team of experts ready for you and know exactly how to get you the boost in sales you were hoping for.By using a marketing effort you can get the guidance you were looking for. Together with the agency you look at what your targets are, what you’ve been doing so far and what went wrong. After this digital audit, they develop - together with you - a marketing strategy that aligns with your mission.But it doesn’t stop there. Marketing agencies don’t just paint the big picture and leave you with an official or technical marketing strategy document. They will also help you with the implementation and training of your team, and they will assist you as long as you need.And if you want, agencies can also just fully take over. They manage your social media accounts, control your website, help you with setting up your monthly newsletters and run ads to get more traffic or brand awareness. With a marketing agency behind the wheel that makes sure you’re heading in the right direction, you have more time to focus on what you want to achieve.Marketing agencies are flexible and can be hired for exactly those aspects of your marketing that you want to outsource. Furthermore, marketing agencies are available without breaking the bank and often turn out to be more cost efficient. By investing your marketing budget is someone with the expertise needed to reach your targets, you can trust that your ROI will increase significantly.So whether you’re a small business in its infancy or a multi-dollar company that just isn’t getting bang for their marketing buck: hiring a marketing agency will help you with implementing a fresh marketing approach that will lead to better outcomes for your business.www.4dp.com.au

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