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Steve Kay

Digital Marketing Expert at Local SEO Expert

Member Since February 2018

Manly, NSW, 2095

Digital marketing consultant based in Sydney, Australia. Passionate about SEO and helping other businesses get more out of their websites.

Specialize in:
- SEO audits
- Competitor audits
- Local SEO techniques
- On-Page optimization
- Content Marketing
- Link building

If your website is not ranking in Google, it's usually because it has not been properly optimized. Too many people pay for a new website only to leave it sitting there collecting dust. It doesn't have to be like this!

Qualified skills

Sales and Marketing
Selling Online
Search Engine Optimisation (SEO)

Steve Kay answered this question

What must I do to get my website up on Google search results?

Hi Chirag, you've already been given some very actionable advice. Here's my 2 cents.Things you are doing right:1. You have a blog and post regularly2. You are using SSL encryption3. Your on-page optimisation is not too bad - you have proper Titles and Descriptions in placeThings you could improve:1. Your backlink profile is quite spammy.You have hundreds of low-quality websites (article directories, business directories)  linking to you with words like "hr software", "human resource software", "applicant tracking software" and others. This is called "anchor text over-optimisation" and can lead to your website being penalised by Google. I would suggest using a Disawov Tool in your Google Search Console to get rid of most of these low-quality links. 2. Focus on getting high-quality links instead.From industry publications, Quora, client testimonials, etc.3. As others have mentioned, you're not using H1 header tags.This is where Google looks at to understand what a page is about4. If you know who your target audience is (HR Managers/directors, etc.), why not target them using Facebook Ads?Choose the location and use their Job Titles to narrow down your target audience5. When it comes to blogging, focus on quality, not quantity.Blog less often, but make each post amazing - add relevant images, graphs, stats. And, most importantly, reach out to people interested in this industry and let them know about your post. If they like it, they will share it, and you'll get traffic and a backlink in return

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Steve Kay answered this question

What must I do to get my website up on Google search results?

Hi Chirag, you've already been given some very actionable advice. Here's my 2 cents.Things you are doing right:1. You have a blog and post regularly2. You are using SSL encryption3. Your on-page optimisation is not too bad - you have proper Titles and Descriptions in placeThings you could improve:1. Your backlink profile is quite spammy.You have hundreds of low-quality websites (article directories, business directories)  linking to you with words like "hr software", "human resource software", "applicant tracking software" and others. This is called "anchor text over-optimisation" and can lead to your website being penalised by Google. I would suggest using a Disawov Tool in your Google Search Console to get rid of most of these low-quality links. 2. Focus on getting high-quality links instead.From industry publications, Quora, client testimonials, etc.3. As others have mentioned, you're not using H1 header tags.This is where Google looks at to understand what a page is about4. If you know who your target audience is (HR Managers/directors, etc.), why not target them using Facebook Ads?Choose the location and use their Job Titles to narrow down your target audience5. When it comes to blogging, focus on quality, not quantity.Blog less often, but make each post amazing - add relevant images, graphs, stats. And, most importantly, reach out to people interested in this industry and let them know about your post. If they like it, they will share it, and you'll get traffic and a backlink in return

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