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Suzie Chadwick

Co-Director at

Member Since August 2013

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At Microcosm, we deliver a total communications solution for busy retailers. From the ever-changing world of web, e-commerce and social media, to important traditional print sales catalogues and direct mail. A total solution means your brand is taken to market in a clear, effective and visible way.

We empower you with the right tools and help influence potential and current customers both online and in store.

Reputation

Graphic Design

The Costs Of Catalogue Design And Printing ✅

Catalogues and brochures are essential in every business since they have proven to be a good method of raising sales, small business owners allocate budget for catalogue design and printing.  The big question is up to how much can it cost to design and print a catalogue without losing quality.  Are you considering to have a catalogue copy of your own? Learn how printing services count the pric...

Web Development

[infographic] Responsive web design: hot tips to getting it right

With more than 2.1 billion mobile broadband subscribers as potential customers, making sure your website is designed to meet the ever-evolving needs is critical. According to research illustrated by whoishostingthis in the infographic below, people are becoming increasingly frustrated with sites that don’t display correctly: for example 74% of mobile visitors will abandon a site if it takes mo...

Suzie Chadwick answered this question

How does one transition to an online store?

Hi Phil, It's definitely a difficult time for retailers, both offline where sales are flagging and customers aren't walking in the door, or when they do they take a shot of your product and disappear to find the best price online.

Modern retailers need to be smart. This involves significant investment in their online store. Yes you do need to spend $10K+ to have a powerful sales tool to support your business. However this is not just your website.

You need to invest in a strong and distinctive brand, a professionally designed and user-friendly website, good quality product photography, a copywriter, and importantly thorough and ongoing targeted SEO. This last point is very important. Your friend may have had great products and competitive prices but if he's not ranking well in search engines he's not going to get traffic, and consequently low traffic means low conversion.

Having a bricks and mortar store is not necessarily a burden. The most successful online stores are generally those run by businesses with both an online and offline presence. The trick is to focus on all of your channels, including printed catalogues, direct mail and other types of advertising, social media integration, SEO (again!), all tied together with effective and memorable branding... and service!

Sales and Marketing

6 Great tips for effective catalogue marketing

Catalogues are not just a sales tool but an everyday part of the customer's buying habit. By integrating online and offline marketing, catalogues can be used by consumers and then go online to investigate further or make a purchase. A carefully designed and well branded catalogue is more likely to be left lying around, thus extending the lifespan of the catalogue, and further driving reach and s...

Sales and Marketing

Grow your business with catalogues

Despite the prevalence of digital media, catalogues remain a key method of retail marketing. People love their printed catalogues, with customers preferring to browse offline and purchase online. Research carried out by the USPS and Comscore detailed that catalogues doubled sales and increased website traffic for both existing and new customers. Huge growth and new launches in both B2B and cons...

Graphic Design

The Costs Of Catalogue Design And Printing ✅

Catalogues and brochures are essential in every business since they have proven to be a good method of raising sales, small business owners allocate budget for catalogue design and printing.  The big question is up to how much can it cost to design and print a catalogue without losing quality.  Are you considering to have a catalogue copy of your own? Learn how printing services count the pric...

Web Development

[infographic] Responsive web design: hot tips to getting it right

With more than 2.1 billion mobile broadband subscribers as potential customers, making sure your website is designed to meet the ever-evolving needs is critical. According to research illustrated by whoishostingthis in the infographic below, people are becoming increasingly frustrated with sites that don’t display correctly: for example 74% of mobile visitors will abandon a site if it takes mo...

Sales and Marketing

6 Great tips for effective catalogue marketing

Catalogues are not just a sales tool but an everyday part of the customer's buying habit. By integrating online and offline marketing, catalogues can be used by consumers and then go online to investigate further or make a purchase. A carefully designed and well branded catalogue is more likely to be left lying around, thus extending the lifespan of the catalogue, and further driving reach and s...

Sales and Marketing

Grow your business with catalogues

Despite the prevalence of digital media, catalogues remain a key method of retail marketing. People love their printed catalogues, with customers preferring to browse offline and purchase online. Research carried out by the USPS and Comscore detailed that catalogues doubled sales and increased website traffic for both existing and new customers. Huge growth and new launches in both B2B and cons...

Suzie Chadwick answered this question

How does one transition to an online store?

Hi Phil, It's definitely a difficult time for retailers, both offline where sales are flagging and customers aren't walking in the door, or when they do they take a shot of your product and disappear to find the best price online.

Modern retailers need to be smart. This involves significant investment in their online store. Yes you do need to spend $10K+ to have a powerful sales tool to support your business. However this is not just your website.

You need to invest in a strong and distinctive brand, a professionally designed and user-friendly website, good quality product photography, a copywriter, and importantly thorough and ongoing targeted SEO. This last point is very important. Your friend may have had great products and competitive prices but if he's not ranking well in search engines he's not going to get traffic, and consequently low traffic means low conversion.

Having a bricks and mortar store is not necessarily a burden. The most successful online stores are generally those run by businesses with both an online and offline presence. The trick is to focus on all of your channels, including printed catalogues, direct mail and other types of advertising, social media integration, SEO (again!), all tied together with effective and memorable branding... and service!

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Steve Osborne / Smarthinking NARRE WARREN, VIC 3805

XO Accounting PTY LTD Sydney, NSW 2000

Rothlake Business Services Kincumber, NSW 2251

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