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Tabitha Naylor

Owner at TabithaNaylor.com

Member Since October 2017

Tampa, FL,

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4 FOLLOWERS

I am a qualified, experienced and enthusiastic sales & marketing professional. My passion for marketing excellence finds its roots not only in my accreditation's but also in the application of this acumen in my own business. This has rendered me a success to both myself and my clients. I appreciate the importance of high quality marketing and I deliver my services meticulously and comfortably.

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Tabitha Naylor answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Digital Marketing

Do you know any good online or digital marketing courses?

While it's a shameless, self-plug - I'm finalizing a digital markeing course that's 2+ years in the making.  It's essentially everything I know, all laid out into a 12-week course. It literally teaches someone everything they need to know about digital marketing, from A to Z.  Since my background is sales, everything I teach is centered around being able to track results, and subsequently, ROI.  

Tabitha Naylor answered this question

What makes a successful marketing strategy?

The single most important piece of your marketing strategy is, without a doubt, thedata you collect. Without analyzing regular sets of data, you can't properly: Improve your strategy based on resultsMeasure the success of your current strategyFollow your short-term and long-term goalsGather essential information about your audienceI've found that marketing is a learning process, no matter how often you've done it. Every business is different, and times are constantly changing - along with the needs of your customers. You should collect data through a multitude of platforms and media styles, including social media platforms like Facebook, Twitter, Pinterest, and Instagram. Other digital powerhouses, when used correctly, include blog posts and email campaigns. The vast majority of these marketing methods come with simple and affordable data collection services.In addition to digital applications, dabble in physical mailings, local posters and business cards, television advertisements, and billboards. While digital marketing is essential to modern success, the best way to reach a local audience is to confront them in a slew of places and formats. Make your business unforgettable. Then, once you understand your data and your audience, make your content valuable. That's how you earn lifelong customers.

Advertising

The Ultimate Small Business Guide to Hiring an Advertising Company

A lot of people advise small business owners to hire an advertiser. But should we? What are the benefits?  Among a variety of options, we need to choose the right candidate. Let's consider all the pros and cons of freelancers, in-house employees and marketing agencies. Here are some super useful pieces of information you need to know before you hire.  Without a solid advertising strategy, you...

Tabitha Naylor answered this question

Mary Grace Macatangay
Mary Grace Macatangay, Influencer Relationship Manager at SavvySME

Website

How much does website design cost for a small business?

Hey Grace, this is a great question - and one that I hear often.  Unfortunately, there's no clear-cut answer to this question, but I'll try to break it down into some digestable little nuggets to help you make sense of things.When you're talking about DIY website builders (think GoDaddy, Weebly, Wix, etc), you'll be paying a recurring monthly fee, which will vary based on whatever bills and whistles you want/need.Pro'sRelatively easy to set upNo web programming or design experience neededShort development time (often just a few hours of your time, if that)Depending on which service you go with, you'll have acessible tech support to help you with issues that may ariseCon'sYou don't really have a ton of customization over the end result, which means that your true brand personality might not shine throughOther people's websites may look eerily similiar to yoursYou don't truly own the website, you're essentially just renting it.  If you stop paying the recurring monthly fee, your website disappears.Some companies have really lackluster tech support, and if something breaks, it may take a few days for someone to get to itIf you hire a developer or agency, you'll have an upfront, one-time fee, plus the costs of webhosting (which is relatively inexpensive).  Costs typically start around $500 for really basic websites, and go up from there.Pro'sYou'll have a 100% unique website that allows you to express your true brand identityThe end result, if you're working with a good company, will look exactly the way you want it to lookThe sky is the limit in terms of the number of bells and whistles that can be usedNo recurring monthly fees, you own your site outrightCon'sDevelopment time is longerIf something breaks, you'll have to reach out for help, which typically won't be freeYou'll need to set up webhostingIf you don't work with a good company, you'll find the process to be nightmarishly bad At the end of the day, it's all about preference, how quickly you need something up, and money.  If you can afford to pay for a website upfront, you'll end up saving a lot of money in the long run by working with an agency.  Plus, you'll own it outright.

Digital Marketing

How to Capture Leads 101: The Art of Landing Pages

Besides having a website, you should start creating landing pages for your services and products because they are more efficient in increasing conversions.  You shouldn't expect to have a winner landing page after the first try. It takes A/B testing and ongoing monitoring to identify what works and what doesn't for your landing page.  A landing page isn't always created from scratch, you can ...

Advertising

The Ultimate Small Business Guide to Hiring an Advertising Company

A lot of people advise small business owners to hire an advertiser. But should we? What are the benefits?  Among a variety of options, we need to choose the right candidate. Let's consider all the pros and cons of freelancers, in-house employees and marketing agencies. Here are some super useful pieces of information you need to know before you hire.  Without a solid advertising strategy, you...

Digital Marketing

How to Capture Leads 101: The Art of Landing Pages

Besides having a website, you should start creating landing pages for your services and products because they are more efficient in increasing conversions.  You shouldn't expect to have a winner landing page after the first try. It takes A/B testing and ongoing monitoring to identify what works and what doesn't for your landing page.  A landing page isn't always created from scratch, you can ...

Tabitha Naylor answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Digital Marketing

Do you know any good online or digital marketing courses?

While it's a shameless, self-plug - I'm finalizing a digital markeing course that's 2+ years in the making.  It's essentially everything I know, all laid out into a 12-week course. It literally teaches someone everything they need to know about digital marketing, from A to Z.  Since my background is sales, everything I teach is centered around being able to track results, and subsequently, ROI.  

Tabitha Naylor answered this question

What makes a successful marketing strategy?

The single most important piece of your marketing strategy is, without a doubt, thedata you collect. Without analyzing regular sets of data, you can't properly: Improve your strategy based on resultsMeasure the success of your current strategyFollow your short-term and long-term goalsGather essential information about your audienceI've found that marketing is a learning process, no matter how often you've done it. Every business is different, and times are constantly changing - along with the needs of your customers. You should collect data through a multitude of platforms and media styles, including social media platforms like Facebook, Twitter, Pinterest, and Instagram. Other digital powerhouses, when used correctly, include blog posts and email campaigns. The vast majority of these marketing methods come with simple and affordable data collection services.In addition to digital applications, dabble in physical mailings, local posters and business cards, television advertisements, and billboards. While digital marketing is essential to modern success, the best way to reach a local audience is to confront them in a slew of places and formats. Make your business unforgettable. Then, once you understand your data and your audience, make your content valuable. That's how you earn lifelong customers.

Tabitha Naylor answered this question

Mary Grace Macatangay
Mary Grace Macatangay, Influencer Relationship Manager at SavvySME

Website

How much does website design cost for a small business?

Hey Grace, this is a great question - and one that I hear often.  Unfortunately, there's no clear-cut answer to this question, but I'll try to break it down into some digestable little nuggets to help you make sense of things.When you're talking about DIY website builders (think GoDaddy, Weebly, Wix, etc), you'll be paying a recurring monthly fee, which will vary based on whatever bills and whistles you want/need.Pro'sRelatively easy to set upNo web programming or design experience neededShort development time (often just a few hours of your time, if that)Depending on which service you go with, you'll have acessible tech support to help you with issues that may ariseCon'sYou don't really have a ton of customization over the end result, which means that your true brand personality might not shine throughOther people's websites may look eerily similiar to yoursYou don't truly own the website, you're essentially just renting it.  If you stop paying the recurring monthly fee, your website disappears.Some companies have really lackluster tech support, and if something breaks, it may take a few days for someone to get to itIf you hire a developer or agency, you'll have an upfront, one-time fee, plus the costs of webhosting (which is relatively inexpensive).  Costs typically start around $500 for really basic websites, and go up from there.Pro'sYou'll have a 100% unique website that allows you to express your true brand identityThe end result, if you're working with a good company, will look exactly the way you want it to lookThe sky is the limit in terms of the number of bells and whistles that can be usedNo recurring monthly fees, you own your site outrightCon'sDevelopment time is longerIf something breaks, you'll have to reach out for help, which typically won't be freeYou'll need to set up webhostingIf you don't work with a good company, you'll find the process to be nightmarishly bad At the end of the day, it's all about preference, how quickly you need something up, and money.  If you can afford to pay for a website upfront, you'll end up saving a lot of money in the long run by working with an agency.  Plus, you'll own it outright.

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