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Tanya Williams

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Member Since February 2016

Carindale, QLD, 4152

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19 FOLLOWERS

I have over 20 years experience in traditional marketing, sales, media and digital. I work with businesses to increase their digital visibility so they get found by more of their ideal clients (no not SEO). I show them how to use low cost tools & tactics to grow and work smarter.

Reputation

Team Management

How your staff can increase your brand's digital visibility

Your staff is one of your biggest untapped resources. Most staff have some digital footprint or presence on social media and other digital channels so doesn’t it make sense to tap into that and leverage it for the company and your staff’s personal development? It is like a sleeping giant, just waiting to be awakened. Tips to activate your employees you need to have these ingredients as a ...

Sales and Marketing

Social - It won’t happen overnight but it will happen (with the right content)

It always amazes me when people expect to see results on their social media efforts overnight. All marketing takes time to get some traction and social media is no different to this, so why do businesses expect different results. SEO campaigns can take 6-12 months to see results so it is no surprise that social can also take months to see results (accepted norm is about 6 months) It is time to b...

Website

Why Facebook is NOT a website.

One of the biggest frustrations I have when searching for a business online is finding a Facebook page but no website and I know I am not alone in this frustration. It seems to be the worst offenders are in the hospitality space – cafes, restaurants in particular. In this digital age, the first thing you should do when you start a business is register the name and register the domain name to cr...

Online Business

What is authentic digital? (and why is it important for your brand)

As a brand you want to position your product or service in the best light which often doesn’t lead to an authentic message or experience. However with digital disruption comes change and consumers have more power than ever before with the click of a mouse. So what does being authentic mean in the context of digital marketing? Consumers are focused on getting information quickly on the go with a...

Social Media

What is Internal Social Media?

When you mention the words ‘social media’ most people think of using Facebook to share with friends and perhaps using Linked In to sell to customers. Very rarely is it being used internally to engage our most customers – our staff. If you work for a large company you might remember the days of the intranet (or still use one). Social media can be used in the same way, as a tool to communicate...

Digital Marketing

Digital is not the same as IT

Digital & IT are terms that have become interchangeable but there is a big difference between the functions of each. I talk to clients all the time who confuse the two. As a digital professional I don’t create software, set up firewalls or data centres or install programs. (sorry IT guys but I hate that stuff, even though it is very necessary). So let’s clarify in lamens terms the differen...

Team Management

How your staff can increase your brand's digital visibility

Your staff is one of your biggest untapped resources. Most staff have some digital footprint or presence on social media and other digital channels so doesn’t it make sense to tap into that and leverage it for the company and your staff’s personal development? It is like a sleeping giant, just waiting to be awakened. Tips to activate your employees you need to have these ingredients as a ...

Online Business

What is authentic digital? (and why is it important for your brand)

As a brand you want to position your product or service in the best light which often doesn’t lead to an authentic message or experience. However with digital disruption comes change and consumers have more power than ever before with the click of a mouse. So what does being authentic mean in the context of digital marketing? Consumers are focused on getting information quickly on the go with a...

Website

Why Facebook is NOT a website.

One of the biggest frustrations I have when searching for a business online is finding a Facebook page but no website and I know I am not alone in this frustration. It seems to be the worst offenders are in the hospitality space – cafes, restaurants in particular. In this digital age, the first thing you should do when you start a business is register the name and register the domain name to cr...

Sales and Marketing

Social - It won’t happen overnight but it will happen (with the right content)

It always amazes me when people expect to see results on their social media efforts overnight. All marketing takes time to get some traction and social media is no different to this, so why do businesses expect different results. SEO campaigns can take 6-12 months to see results so it is no surprise that social can also take months to see results (accepted norm is about 6 months) It is time to b...

Digital Marketing

Digital is not the same as IT

Digital & IT are terms that have become interchangeable but there is a big difference between the functions of each. I talk to clients all the time who confuse the two. As a digital professional I don’t create software, set up firewalls or data centres or install programs. (sorry IT guys but I hate that stuff, even though it is very necessary). So let’s clarify in lamens terms the differen...

Social Media

What is Internal Social Media?

When you mention the words ‘social media’ most people think of using Facebook to share with friends and perhaps using Linked In to sell to customers. Very rarely is it being used internally to engage our most customers – our staff. If you work for a large company you might remember the days of the intranet (or still use one). Social media can be used in the same way, as a tool to communicate...

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