Tom Valcanis profile image

Tom Valcanis
Top 10% Copywriting and Content Marketing

Owner at

Member Since September 2014

Cheltenham, VIC, 3192

SHARE

23 FOLLOWERS

My name is Tom Valcanis and I'm the proprietor at I Sell Words. I sell words because my words sell! I'm a copywriter and content author with a background in journalism. I write content for web, print and all things that need words. I Sell Words is about writing your words right.

Qualified skills

Advertising
Copywriting and Content Marketing
Marketing Services & Consultants

Reputation

Top 10%
Copywriting and Content Marketing
Top 20%
Advertising

Tom Valcanis answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Asked this question - Copywriting and Content Marketing

How much does it cost to hire a copywriter for a new website?

I suppose that's like asking how long is a piece of string! Each website is different, and has different copy requirements. For most small businesses, a home page that engages the browser right off the bat is crucial to keeping people interested and converting them into leads or buyers. In my experience, most small business websites comprise:

  1. A home page
  2. An about us or company mission statement
  3. Services or product page, outlining most, if not all of their offerings
  4. Contact us/inquiry page.
I can only speak for myself, but my process involves the business owner as much as possible, taking their goals and their tone into consideration. Some solo business websites need to match the personality of the proprietor, so this is also something I take quite seriously. I usually write a test page with three variations on tone and style, so it matches the tenor of the business and what audiences will respond to best.

I also bristle at the word "cost" to describe copywriting. It's not a cost, like rent is a cost. It's an investment. My copywriting isn't something a business has to buy, like a cafe needs tables or a retailer needs cash registers. It's a performing asset. Once it's up on your website, it attracts visitors through SEO, convinces them your product or service is worth buying, and generates those sales - as long as the copy is there, it can make you money. It communicates value.

As for the price of this investment, I usually package up my website writing to cater to these small business needs. I also include rewrites and revisions for free, as a guarantee. My packages range from about 600-1750, with more value adds such as longer word counts, content strategies, and blog posts included along with additional pages. You can find out more at my website.

Tom Valcanis answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Asked this question - Digital Marketing

What laws and regulations do you need to be aware of in email marketing?

In Australia, mass email marketing and spam is covered under a Commonwealth act known as the Spam Act 2003. The act in a nutshell tells marketers (or anyone sending an email) their electronic messages (yes, it also covers SMS):

  • Unsolicited commercial electronic messages must not be sent unless it is a designated commercial electronic message defined at Schedule 1 of the act.
  • Commercial electronic messages must include information about the individual or organisation who authorised the sending of the message.
  • Commercial electronic messages must contain a functional unsubscribe facility.
  • Address‑harvesting software must not be supplied, acquired or used.
  • An electronic address list produced using address‑harvesting software must not be supplied, acquired or used.
The Spam Act 2003 is enforced by the Australian Communications and Media Authority. If you send an unsolicited message - that is, if someone does not opt-in to your marketing electronically - they are well within their rights to complain to the ACMA. Your first offence will be a polite cease and desist, and the next offences will be met with fines and lawsuits. That means if someone hands you a business card, it does NOT entitle you to add them to your marketing lists. You require an electronic confirmation from anyone who wishes to opt-in. (This is a pet peeve of mine - and if you do it, you could be in a lot of hot water!)

Tom Valcanis answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Asked this question - Copywriting and Content Marketing

What's the difference between a copywriter and an SEO copywriter?

A copywriter is someone who writes copy to make things sell. An SEO copywriter is a copywrter prefixed with "SEO."

All copywriters in this day and age must have a basic working knowledge of SEO. Period. Anyone who writes online must optimise their content for search engines. Journalists, authors, bloggers - anyone who uses words to sell their craft - must know something about Search Engine Optimisation.

Some copywriters can also do the "off-page" SEO quite well, though I'd argue that's more a technical skill than creative skill. As for on-page SEO, every copywriter should know how to do this. I don't wish to disparage my colleagues, but if a copywriter tells you they don't know anything about SEO...find a different copywriter.

Many copywriters (like myself) work with SEO analysts to best optimise pages. The SEO optimises the links and metadata, etc. while I write the actual words under the SEO's direction. SEOs usually refine keywords and backlinks every week or month, where someone like me is called upon once in a while to update or rewrite entire pages.

That said, SEO is only half the battle. If people find your page and aren't convinced to stay, then the copy isn't doing its job. The results are what matters; whether the copy you paid for returns your investment.

Tom Valcanis answered this question

William S
William S, Digital Marketing and Junior SEO Consultant at Pixel Capital

Asked this question - Website

Your opinion on sites like Wix, Square Space, BigCommerce

I've used Squarespace for a while now, and it's far more powerful and integrated than WordPress, which is what I'm used to. The e-commerce functionality baked in is a massive plus for me.

Tom Valcanis answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Asked this question - Accounting

What are the must-have features in a small business cloud accounting software?

I'd say some "non-number" scorecard at a glance. What's coming in, what's set to go out, and a graph to track it all.

Tom Valcanis answered this question

SavvySME Official
SavvySME Official, Official Account at

Asked this question - Budgeting and Forecasting

How will your business be affected by interest rate rises?

Possibly for me if other businesses tighten their budgets to service debts instead. It's a bit of a worry.

Tom Valcanis answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Asked this question - Accounting

What are the advantages, disadvantages and risk of using cloud accounting?

The obvious advantage to cloud accounting is that it's always on wherever you have an internet connection, and you can get managed support at almost any time.

Disadvantages are when it goes down, so does your productivity. With any cloud software, it's open to the risk of hacking and exposure of confidential information.

Tom Valcanis answered this question

Keith Hutchings
Keith Hutchings, The guy in charge at The Comfortable Home Project

Asked this question - Sales and Marketing

How do we change the culture around housing ?

I think it comes down to the hip-pocket nerve. All you need to get is a few people bragging about how much money they're saving using solar compared to grid electricity. A simple ad campaign that opens with a family on holiday for the fifth time that year. Some wait staff grumbling that they're "sun worshippers" - they chase good sunny weather thanks to solar energy savings. The environmental impact is not so big a deal in this country, since grid electricity is so expensive.

Tom Valcanis answered this question

Rachel Smith

Asked this question - Hardware and Software

Which is the best CRM software for a new company?

I have been using Pipedrive to track deals, because I'm a soloist and it's simple and easy to use. Connects to a lot of other platforms, too.

Tom Valcanis answered this question

Ananda Raj Pandey
Ananda Raj Pandey, Developer at

Asked this question - Copywriting and Content Marketing

Who knows how much do copywriters charge to write a web page?

I am a copywriter by trade, and that's akin to asking how long is a piece of string. Some copywriters charge a fixed price per page (me), others by word, others by the hour (which I couldn't do - curse these fleet-fingered hands!)

The first thing I ask is "how many pages, and how much words do you want on them?" before ever sending off a quote.

Copywriting and Content Marketing

How to Make Your Writing Effective

Writing is a form of art in its own way. It should be purposeful and created with passion. What is your writing like? Do you open up to your reader emotionally? Do you have an endgame? Let's understand how it's possible to connect with your readers through your writing in the most effective way. One of my favourite TV shows is Star Trek. My favourite spin-off is Deep Space Nine. My least favou...

Copywriting and Content Marketing

My Story: From Slinging Prose to Selling Words

In the twilight of 2013, I was sitting at my desk. I was sitting, writing content for the new .au Domain Administration website. Instead of paying the developer to sort it out, that job as Marketing and Communications Officer, settled on me. I leaned back in my chair, daydreamed a little before thinking; You know what? I bet I could do this full time. I bet I could do this full time and make even ...

Copywriting and Content Marketing

From the Niagara to the Atlantic

A few weeks ago, a dear friend and colleague of mine, Dr. Leslie Fisher, asked me two thorny questions – how I do what I do, and why I do what I do. The how is straightforward. You can see my process précised right here on my website. My personal “why” is an easy one; I love doing it. Underpinning the “how” is a deeper “why.”   This “why” is a mission statement of sorts: I do...

Copywriting and Content Marketing

Meditations of a Copywriter

Ever since high school, I've turned to the Meditations of Marcus Aurelius. Marcus Aurelius lived almost 2,000 years ago. He was a great Emperor, general and statesman of the Roman Empire. Whether at governing home or locked in the horns of battle, he wrote little reminders to himself based on the stoic philosophy. So profound were these aphorisms they were bound up into twelve books known as the...

Tom Valcanis answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Asked this question - Copywriting and Content Marketing

How much does it cost to hire a copywriter for a new website?

I suppose that's like asking how long is a piece of string! Each website is different, and has different copy requirements. For most small businesses, a home page that engages the browser right off the bat is crucial to keeping people interested and converting them into leads or buyers. In my experience, most small business websites comprise:

  1. A home page
  2. An about us or company mission statement
  3. Services or product page, outlining most, if not all of their offerings
  4. Contact us/inquiry page.
I can only speak for myself, but my process involves the business owner as much as possible, taking their goals and their tone into consideration. Some solo business websites need to match the personality of the proprietor, so this is also something I take quite seriously. I usually write a test page with three variations on tone and style, so it matches the tenor of the business and what audiences will respond to best.

I also bristle at the word "cost" to describe copywriting. It's not a cost, like rent is a cost. It's an investment. My copywriting isn't something a business has to buy, like a cafe needs tables or a retailer needs cash registers. It's a performing asset. Once it's up on your website, it attracts visitors through SEO, convinces them your product or service is worth buying, and generates those sales - as long as the copy is there, it can make you money. It communicates value.

As for the price of this investment, I usually package up my website writing to cater to these small business needs. I also include rewrites and revisions for free, as a guarantee. My packages range from about 600-1750, with more value adds such as longer word counts, content strategies, and blog posts included along with additional pages. You can find out more at my website.

Tom Valcanis answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Asked this question - Digital Marketing

What laws and regulations do you need to be aware of in email marketing?

In Australia, mass email marketing and spam is covered under a Commonwealth act known as the Spam Act 2003. The act in a nutshell tells marketers (or anyone sending an email) their electronic messages (yes, it also covers SMS):

  • Unsolicited commercial electronic messages must not be sent unless it is a designated commercial electronic message defined at Schedule 1 of the act.
  • Commercial electronic messages must include information about the individual or organisation who authorised the sending of the message.
  • Commercial electronic messages must contain a functional unsubscribe facility.
  • Address‑harvesting software must not be supplied, acquired or used.
  • An electronic address list produced using address‑harvesting software must not be supplied, acquired or used.
The Spam Act 2003 is enforced by the Australian Communications and Media Authority. If you send an unsolicited message - that is, if someone does not opt-in to your marketing electronically - they are well within their rights to complain to the ACMA. Your first offence will be a polite cease and desist, and the next offences will be met with fines and lawsuits. That means if someone hands you a business card, it does NOT entitle you to add them to your marketing lists. You require an electronic confirmation from anyone who wishes to opt-in. (This is a pet peeve of mine - and if you do it, you could be in a lot of hot water!)

Tom Valcanis answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Asked this question - Copywriting and Content Marketing

What's the difference between a copywriter and an SEO copywriter?

A copywriter is someone who writes copy to make things sell. An SEO copywriter is a copywrter prefixed with "SEO."

All copywriters in this day and age must have a basic working knowledge of SEO. Period. Anyone who writes online must optimise their content for search engines. Journalists, authors, bloggers - anyone who uses words to sell their craft - must know something about Search Engine Optimisation.

Some copywriters can also do the "off-page" SEO quite well, though I'd argue that's more a technical skill than creative skill. As for on-page SEO, every copywriter should know how to do this. I don't wish to disparage my colleagues, but if a copywriter tells you they don't know anything about SEO...find a different copywriter.

Many copywriters (like myself) work with SEO analysts to best optimise pages. The SEO optimises the links and metadata, etc. while I write the actual words under the SEO's direction. SEOs usually refine keywords and backlinks every week or month, where someone like me is called upon once in a while to update or rewrite entire pages.

That said, SEO is only half the battle. If people find your page and aren't convinced to stay, then the copy isn't doing its job. The results are what matters; whether the copy you paid for returns your investment.

Tom Valcanis answered this question

William S
William S, Digital Marketing and Junior SEO Consultant at Pixel Capital

Asked this question - Website

Your opinion on sites like Wix, Square Space, BigCommerce

I've used Squarespace for a while now, and it's far more powerful and integrated than WordPress, which is what I'm used to. The e-commerce functionality baked in is a massive plus for me.

Tom Valcanis answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Asked this question - Accounting

What are the must-have features in a small business cloud accounting software?

I'd say some "non-number" scorecard at a glance. What's coming in, what's set to go out, and a graph to track it all.

Tom Valcanis answered this question

SavvySME Official
SavvySME Official, Official Account at

Asked this question - Budgeting and Forecasting

How will your business be affected by interest rate rises?

Possibly for me if other businesses tighten their budgets to service debts instead. It's a bit of a worry.

Tom Valcanis answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Asked this question - Accounting

What are the advantages, disadvantages and risk of using cloud accounting?

The obvious advantage to cloud accounting is that it's always on wherever you have an internet connection, and you can get managed support at almost any time.

Disadvantages are when it goes down, so does your productivity. With any cloud software, it's open to the risk of hacking and exposure of confidential information.

Tom Valcanis answered this question

Keith Hutchings
Keith Hutchings, The guy in charge at The Comfortable Home Project

Asked this question - Sales and Marketing

How do we change the culture around housing ?

I think it comes down to the hip-pocket nerve. All you need to get is a few people bragging about how much money they're saving using solar compared to grid electricity. A simple ad campaign that opens with a family on holiday for the fifth time that year. Some wait staff grumbling that they're "sun worshippers" - they chase good sunny weather thanks to solar energy savings. The environmental impact is not so big a deal in this country, since grid electricity is so expensive.

Tom Valcanis answered this question

Rachel Smith

Asked this question - Hardware and Software

Which is the best CRM software for a new company?

I have been using Pipedrive to track deals, because I'm a soloist and it's simple and easy to use. Connects to a lot of other platforms, too.

Tom Valcanis answered this question

Ananda Raj Pandey
Ananda Raj Pandey, Developer at

Asked this question - Copywriting and Content Marketing

Who knows how much do copywriters charge to write a web page?

I am a copywriter by trade, and that's akin to asking how long is a piece of string. Some copywriters charge a fixed price per page (me), others by word, others by the hour (which I couldn't do - curse these fleet-fingered hands!)

The first thing I ask is "how many pages, and how much words do you want on them?" before ever sending off a quote.

Companies followed

Franchise Simply Hope Island, QLD 4212

Straight Talk Group West Lakes, SA 5021

SavvySME Chatswood, NSW 2067

HR On Call Brisbane, QLD 4001

View more

TOPICS FOLLOWED

Online Business

Online Business 9204 FOLLOWERS

Sales and Marketing

Sales and Marketing 8620 FOLLOWERS

Startup

Startup 6790 FOLLOWERS

Business Management

Business Management 10900 FOLLOWERS

Selling Online

Selling Online 7564 FOLLOWERS

Social Media

Social Media 7658 FOLLOWERS

Web Design

Web Design 7470 FOLLOWERS

Customer Acquisition

Customer Acquisition 6922 FOLLOWERS

Graphic Design

Graphic Design 6853 FOLLOWERS

Video Production

Video Production 6839 FOLLOWERS

Advertising

Advertising 6960 FOLLOWERS

Branding

Branding 6984 FOLLOWERS

Market Research

Market Research 6885 FOLLOWERS

Digital Marketing

Digital Marketing 7028 FOLLOWERS

Public Relations (PR)

Public Relations (PR) 6893 FOLLOWERS

Product Development

Product Development 6449 FOLLOWERS

Startup Branding and PR

Startup Branding and PR 6482 FOLLOWERS

First 100 Days

First 100 Days 6451 FOLLOWERS

Bootstrapping

Bootstrapping 6422 FOLLOWERS

Research and Innovation

Research and Innovation 6456 FOLLOWERS

Customer Retention

Customer Retention 7364 FOLLOWERS

Importing

Importing 7255 FOLLOWERS

Business Growth

Business Growth 7361 FOLLOWERS

Market Trend

Market Trend 7323 FOLLOWERS

Business Partnership

Business Partnership 7331 FOLLOWERS

Lifestyle and Health

Lifestyle and Health 7336 FOLLOWERS

Risk Management

Risk Management 7313 FOLLOWERS

Franchising

Franchising 7263 FOLLOWERS

Business Coaching

Business Coaching 7376 FOLLOWERS

Business Planning

Business Planning 7395 FOLLOWERS

New Business Ideas

New Business Ideas 6505 FOLLOWERS

View more

people with similar expertise

Steve Osborne 4.87K FOLLOWERS

Ling Lee 2.07K FOLLOWERS

Michael Kava 26 FOLLOWERS

Tina Hay 4 FOLLOWERS

William Siebler 9 FOLLOWERS