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Tracey Daniel

Owner at Real Business

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About Tracey

Hi SavvySME Community, I am a Business Strategist and Mentor with 20 years’ experience and a CPA qualification in finance, accounting and business. I work with SME business owners who want to regain control of their personal and professional life and build a sustainable, profitable and sellable business. My passion lies in helping clients achieve what they’ve always dreamed they could achieve through their businesses. I look forward to connecting with you soon.


Woolloomooloo, NSW

Business Profile summary

Real Business was founded by highly regarded and experienced business strategists Jane Challinor and Tracey Daniel. Jane and Tracey have decades of experience working with SME’s and understand the challenges, threats and opportunities of a business owner. Their mission at Real Business is to inspire and educate business owners to succeed with their craft and aspire to be recognized as industry leaders.

In theory, there's no difference between theory and practice - in practice there is. Yogi Berra There's some doubt as to whether the legendary New York Yankees player and manager Yogi Berra ever a... read more

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As a Business Strategist and Mentor and working with SME's for many years without a doubt the number one issue keeping busines owners awake at night would be cashflow. It is a constant issue. read more

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Do you feel like there are never enough hours in the day to get everything done, or are you spending too much time on the day-to-day operations of running your business and not enough time on growing ... read more

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Busy, busy, busy. If there's one thing we can say for certain these days, it's everybody is extremely busy. The real question though is not how busy you are but how much you're actually getting done.... read more

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Answered Jef Lippiatt's question:

What business issue is keeping you up at night?

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