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Trish Fehon

Online Marketing Expert at

Member Since November 2013

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Hi, my name is Trish Fehon, I’m an Online Marketing Consultant. Did you know the reason most small business websites fail is because they aren’t created by designers who understand marketing?
Your website doesn’t need expensive graphics and bells and whistles. In fact, these can actually hurt sales. Instead, your website needs to appear prominently in the search engines to the customers in your market. It must present your services and products in a way that persuades prospects to buy fro

Trish Fehon answered this question

Neil Steggall
Neil Steggall, Partner at Wardour Capital Partners

Digital Marketing

What are your views on the use of webinars?

I run a pre-recorded, ongoing (everyday) webinar from my website - I use Google & FB advertising to send traffic to it. Your webinar needs to offer great content - mine is about How to get found online - and you need to have a goal for the webinar - don't just run it to build a list (although that's not such a bad thing) try to make sure it's part of a funnel - have them take the next step at the end of the webinar. Then follow up with the recording for those who missed it or want to watch it again.

That's just the nutshell - obviously there is a lot more to running a successful webinar.

Trish Fehon answered this question

Jayson Rodda
Jayson Rodda, Head of Digital Marketing at Find Your Ideal Customers

Sales and Marketing

What is better - SEO, Google Adwords or social media?

It entirely depends on your niche & where your customers "hang out" - if none are on FB then don't waste your money there, find where they do hang out first.

But really it's about testing, testing, testing. Then tweaking, tweaking, tweaking.

Off page SEO these days is more about "Content Marketing" (blogging), On page SEO is still crucial and done right will be very beneficial for your website & blog, done  wrong (or not at all) won't hurt your website (as such) but it certainly won't rank - unless there is little or no competition in your niche.

Adwords are effective in most niches, but again, test, test test, tweak, tweak, tweak.

 

Trish Fehon answered this question

Who knows how much do copywriters charge to write a web page?

If it's general copy for a website - yes about $50 - $100 per page will do it - If it's copy for a sales letter, I know people who have paid up to $10k from the very best copywriters. You can get an okay sales letter for under $1k. It depends on what you are selling, how much competition there is & the $ value of your product, e.g.  a $17 ebook vs a $10k product/service.

So it really depends on what is the purpose of the page,  information or Lead Generation. 2 entirely different things.

Trish Fehon answered this question

What is the best way to find backlink opportunities?

I agree with Wendy, it's best to build links with businesses that you know and are related to your niche. there is not much benefit linking to a website that really has nothing to do with your niche - these kind of links can look spammy to Google.  The algorithm Google use is very complex and they are becoming more & more "fussy" about linking.

No results found.

Trish Fehon answered this question

Neil Steggall
Neil Steggall, Partner at Wardour Capital Partners

Digital Marketing

What are your views on the use of webinars?

I run a pre-recorded, ongoing (everyday) webinar from my website - I use Google & FB advertising to send traffic to it. Your webinar needs to offer great content - mine is about How to get found online - and you need to have a goal for the webinar - don't just run it to build a list (although that's not such a bad thing) try to make sure it's part of a funnel - have them take the next step at the end of the webinar. Then follow up with the recording for those who missed it or want to watch it again.

That's just the nutshell - obviously there is a lot more to running a successful webinar.

Trish Fehon answered this question

Jayson Rodda
Jayson Rodda, Head of Digital Marketing at Find Your Ideal Customers

Sales and Marketing

What is better - SEO, Google Adwords or social media?

It entirely depends on your niche & where your customers "hang out" - if none are on FB then don't waste your money there, find where they do hang out first.

But really it's about testing, testing, testing. Then tweaking, tweaking, tweaking.

Off page SEO these days is more about "Content Marketing" (blogging), On page SEO is still crucial and done right will be very beneficial for your website & blog, done  wrong (or not at all) won't hurt your website (as such) but it certainly won't rank - unless there is little or no competition in your niche.

Adwords are effective in most niches, but again, test, test test, tweak, tweak, tweak.

 

Trish Fehon answered this question

Who knows how much do copywriters charge to write a web page?

If it's general copy for a website - yes about $50 - $100 per page will do it - If it's copy for a sales letter, I know people who have paid up to $10k from the very best copywriters. You can get an okay sales letter for under $1k. It depends on what you are selling, how much competition there is & the $ value of your product, e.g.  a $17 ebook vs a $10k product/service.

So it really depends on what is the purpose of the page,  information or Lead Generation. 2 entirely different things.

Trish Fehon answered this question

What is the best way to find backlink opportunities?

I agree with Wendy, it's best to build links with businesses that you know and are related to your niche. there is not much benefit linking to a website that really has nothing to do with your niche - these kind of links can look spammy to Google.  The algorithm Google use is very complex and they are becoming more & more "fussy" about linking.

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