Warren Harmer profile image

Warren Harmer
Top 10% Business planning

Owner at The Business Plan Company

Member Since November 2012




Small, fast growing and entrepreneurial businesses are my passion. I like to write business plans for them, grow them, advise them and write about them. My experience now spans over 17 years, including 3 businesses of my own.
My objective is to offer instructive, hands-on, ‘how to’ information to make business ownership easier, less stressful, more successful and more enjoyable.


Top 10%
Business planning
Top 20%
Customer retention
Top 20%
Growing and scaling
No results found.
Selling a business

Is It Time to Break Up With Your Business?

Starting a new business is one of the most hopeful things you can do. Just like a new romance, there is a lot of excitement and endless possibility. At first, they have no faults -- courtesy of that ...

Read more
Business planning

Which Book to Read to Overcome Small Business Challenges

Owning your own business comes with way too many difficulties that need to be overcome, and you need to be ready for that. The best way to prepare your business for small business challenges is to ha...

Read more
Market trend

When your marketing freeway.. becomes a carpark

Not so long ago Yellow Pages was the place for small businesses to advertise. Remember those thick books that were so heavy you could use them as a door stopper? Ten years ago I had clients spending...

Read more
Business planning

Information overload: cutting to the chase.

Small business advice is big business, with an entire industry telling you how to run a better business, start your business, grow your business and every conceivable topic in between. You can choos...

Read more
Business growth

Wallet wars: why clients won’t spend with you

Inspiring clients to slap their wallets shut would be the definition of insanity, but sadly, businesses do this every single day.  Even mine.  In my restaurant I hired a floor manager who was pu...

Read more
Sales and marketing

Marketing, from the inside out

Disciples: that’s what all business owners need. A band of dedicated converts that spend their time convincing everyone they know to do business with you. Marketing costs can be almost zero; selli...

Read more
Business planning

My business name blooper

I have a confession to make. In my last business I made a fundamental mistake; not an uncommon mistake, but one that is easy to make even if you are experienced. Let me explain. What does the word ...

Read more
Business growth

What is a "small business", anyway?

“Small business” is a term that gets thrown around by everyone from governments, media, lobby groups to business owners themselves. Definitions that I have heard include: a business run by one...

Read more
Customer retention

“Sorry?” where does it belong in business?

During the past few weeks the word “sorry” has been said to me on a few occasions, from suppliers, an insurance company and a colleague. It’s a very easy word to say. In our personal relations...

Read more
Human resources

Job candidates are not "just for christmas".

Trying to get a job sucks. You spot your dream job, which sounds like it is made for you. All excited, you spend hours updating your CV, craft the perfect letter, send it to your trusted colleagues...

Read more
No results found.


Sales and marketing

Sales and marketing 8599 FOLLOWERS

Human resources

Human resources 6583 FOLLOWERS

Finance and accounting

Finance and accounting 8076 FOLLOWERS


Startup 6774 FOLLOWERS

Business growth

Business growth 10867 FOLLOWERS

Customer acquisition

Customer acquisition 6922 FOLLOWERS


Branding 6981 FOLLOWERS

Market research

Market research 6883 FOLLOWERS

Online marketing

Online marketing 7021 FOLLOWERS


Leadership 5494 FOLLOWERS

Managing employees

Managing employees 5478 FOLLOWERS


Outsourcing 5463 FOLLOWERS

Succession planning

Succession planning 5438 FOLLOWERS

Cashflow management

Cashflow management 5606 FOLLOWERS

Product development

Product development 6449 FOLLOWERS

Startup branding and PR

Startup branding and PR 6480 FOLLOWERS

First 100 days

First 100 days 6451 FOLLOWERS


Bootstrapping 6422 FOLLOWERS

Research and Innovation

Research and Innovation 6456 FOLLOWERS

Customer retention

Customer retention 7364 FOLLOWERS


Importing 7255 FOLLOWERS

Growing and scaling

Growing and scaling 7356 FOLLOWERS

Market trend

Market trend 7323 FOLLOWERS

Business partnership

Business partnership 7329 FOLLOWERS

Lifestyle and health

Lifestyle and health 7336 FOLLOWERS

Managing risks

Managing risks 7313 FOLLOWERS


Franchising 7262 FOLLOWERS

Business coaching

Business coaching 7372 FOLLOWERS

Business planning

Business planning 7393 FOLLOWERS

New business ideas

New business ideas 6503 FOLLOWERS

View more