Warren Harmer profile image

Warren Harmer
Top 10% Business planning

Owner at The Business Plan Company

Member Since November 2012




Small, fast growing and entrepreneurial businesses are my passion. I like to write business plans for them, grow them, advise them and write about them. My experience now spans over 17 years, including 3 businesses of my own.
My objective is to offer instructive, hands-on, ‘how to’ information to make business ownership easier, less stressful, more successful and more enjoyable.


Top 10%
Business planning
Top 20%
Customer retention
Top 20%
Growing and scaling
No results found.
Training and development

Top 25 ways to be a bastard boss.

I work in a utopian workplace. A place where my colleagues are helpful, friendly, supportive and challenges are solved through open honest discussion. People are valued and appreciated, communicatio...

Read more
Sales and marketing

Small-business clients: the good, the bad and the ugly

Small businesses collectively add up to big business, with about 2 million of us in Australia. Journalists and governments love talking up the importance of the sector, whilst corporates drool at th...

Read more
Finance and accounting

Back to Financial Basics: Profits, Markups and Margins

Any business needs a proper financial management not only to spend their money wisely, but to also analyse based on previous actions and see whether your efforts are leading to your business's financi...

Read more
Business planning

Business planning: The When (Part 6 of 6)

In the past 5 articles I have described many different activities that could all be categorized under Business Planning and keep telling you that it is a practice not a once off activity. To keep on t...

Read more
Business planning

Business planning: The How (Part 5 of 6)

In today’s installment I want to delve deeper into a business plan and describe some of the common sections to give you a clearer understanding. This list is by no means exhaustive but will cover mo...

Read more
Business planning

Business Planning: The How (Part 4 of 6)

There are many ways to skin the proverbial business planning cat which will depend on the size of your business, how long you have been operating, who is involved and how much revenue you have. The es...

Read more
Business planning

Business Planning: The What (Part 3 of 6)

Hopefully by now you are feeling like you should be doing some kind of business planning. So what next? I have spoken about business planning practices in this series, so I would like to go through th...

Read more
Business planning

Small Business Planning: the Why, What, When and How. (Part 1 of 6)

Consulting is an interesting profession, not least because you are granted permission to look where others aren’t allowed. Small business owners are extremely private about what goes on behind the c...

Read more
Public relations

What I really meant to say was...

Wayne Swan would have to be awarded Salesman of the year for his delivery and after-sales effort of the 2013 budget. It’s like listening to a salesman that has rote learnt the company patter and j...

Read more
Sales and marketing

Trick yourself to sell without selling

How much do you love sales? If I guessed "not much"', I think I would be right for most of you. Picking up the phone to make cold calls sends shivers down the spine of most people. Small business owne...

Read more
No results found.


Sales and marketing

Sales and marketing 8559 FOLLOWERS

Human resources

Human resources 6498 FOLLOWERS

Finance and accounting

Finance and accounting 7976 FOLLOWERS


Startup 6743 FOLLOWERS

Business growth

Business growth 10720 FOLLOWERS

Customer acquisition

Customer acquisition 6922 FOLLOWERS


Branding 6979 FOLLOWERS

Market research

Market research 6883 FOLLOWERS

Online marketing

Online marketing 7020 FOLLOWERS


Leadership 5494 FOLLOWERS

Managing employees

Managing employees 5478 FOLLOWERS


Outsourcing 5464 FOLLOWERS

Succession planning

Succession planning 5438 FOLLOWERS

Cashflow management

Cashflow management 5606 FOLLOWERS

Product development

Product development 6449 FOLLOWERS

Startup branding and PR

Startup branding and PR 6480 FOLLOWERS

First 100 days

First 100 days 6451 FOLLOWERS


Bootstrapping 6422 FOLLOWERS

Research and Innovation

Research and Innovation 6456 FOLLOWERS

Customer retention

Customer retention 7364 FOLLOWERS


Importing 7255 FOLLOWERS

Growing and scaling

Growing and scaling 7356 FOLLOWERS

Market trend

Market trend 7323 FOLLOWERS

Business partnership

Business partnership 7329 FOLLOWERS

Lifestyle and health

Lifestyle and health 7336 FOLLOWERS

Managing risks

Managing risks 7313 FOLLOWERS


Franchising 7262 FOLLOWERS

Business coaching

Business coaching 7372 FOLLOWERS

Business planning

Business planning 7393 FOLLOWERS

New business ideas

New business ideas 6503 FOLLOWERS

View more