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William Siebler
Top 10% Sales and Marketing

CEO at

Member Since February 2018

Hepburn Springs, VIC, 3461

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I work with businesses to find untapped profit opportunities in their existing business. Specifically I help them get more leads (better quality), convert more leads to paying clients, maximise the value of each client, get the client coming back more often (where possible) and getting the business more referrals. When I look at a business I can see what the opportunities are quite quickly. Just recently I helped a commercial services company scale from $1 million to $ million in sales.

Qualified skills

Sales and Marketing
Search Engine Optimisation (SEO)
Advertising
Copywriting and Content Marketing
Offline and Direct Marketing
Digital Marketing

Reputation

William Siebler answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Lead Generation

What are the best ideas for B2B lead generation?

Firstly any strategy needs to consider your unique business situation. However here is my favourite and proven B2B marketing stategy.If you sell business to business there is one marketing strategy that stands out above all others for effectiveness.It's called the Dream 100 strategy (I first learnt this from American marketer Chet Holmes but have adapted it since then).In simple terms you create a list of your best possible clients (often 100 but it can be whatever number makes sense for you). These are the clients you would love over any others and they may seem unattainable right now. Don't worry put them on the list.Next find the best contact(s) for each of the prospects. The person must have the authority to say yes to your offer if they like it.Next you need a Godfather offer. That is an offer that is near impossible to refuse.Once you have all that together you sit down and map out a contact plan. It should cover a period of 12 months. Contacts should include:- social media connecting/engagement- creative direct mail- follow up calls- email- follow up creative direct mail- in person meetingsThe basis of this strategy is relentless commitment to marketing to the small group of dream clients. At first you will get crickets BUT if you stay the course you will get in front of many of your Dream 100 over a 12 month period.The effort is worth it as most businesses are transformed by even landing one of their Dream 100 clients.I can almost guarantee no one in your niche is using this strategy. Will you take the initiative and be first? I'm happy to answer any questions in this thread or you're welcome to message me if you'd rather ask them privately.

William Siebler answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Customer Acquisition

What's your trick to increase click though rate from your landing pages?

My number one suggestion is add live chat. Visitors will have questions and if they can get a fast answer you'll get more clients from the landing page.

William Siebler answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Sales and Marketing

Why and when should you call a marketing or advertising agency for help?

The basic rule is if you don't have the expertise you need in house or your current marketing is not performing as well as you would like.You need to be careful who you choose.Any provider should start with a deep dive into your business, client needs and competition.They should also look at your long term goals so the strategy that is created takes you towards reaching those.It is cost effective IF your core skills are not marketing. You free up time to focus on where you can add the most value to the business and get expert help where you are weaker.

William Siebler answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Advertising

Which is more effective: TV advertising vs YouTube advertising?

Any form of advertising can be effective but it needs three things:Right audience.Right message.Right media (marketing platform).For an ad to work you need to find out if your audience is paying attention in there.

William Siebler answered this question

William S
William S, Digital Marketing and Junior SEO Consultant at Pixel Capital

Website

Your opinion on sites like Wix, Square Space, BigCommerce

Great question the short answer is no.That is because your website is too valuable a business asset for you not to own and control fully. That's why in most cases I'd recommended Wordpress on your own decent quality web hosting.There are tons of themes and visual builders you can access that make creating a nice looking site pretty easy for anyone with decent computer skills.

Web Design

Quick Guide On How To Hire A Web Design Specialist

What are the things you need to do before looking for a web design specialist? Let's clarify: what is the difference between the web designer and the web developer? Here are some tips on how to choose the right web designer.  It can be a really difficult decision to make when you are thinking about hiring someone to build you a new website. So I'm going to list some of the key things to look f...

Sales and Marketing

8 Reasons Why Your Marketing Strategy is Failing

Marketing is a rather complicated aspect of business operations. If you think you know how to implement a perfectly planned marketing strategy without a single mistake, you should think twice. There are a lot of marketing mistakes that even specialists may or may not neglect or forget about. Among those are not tracking your results, overpromising on delivering, not knowing your client lifetime ...

Web Design

Quick Guide On How To Hire A Web Design Specialist

What are the things you need to do before looking for a web design specialist? Let's clarify: what is the difference between the web designer and the web developer? Here are some tips on how to choose the right web designer.  It can be a really difficult decision to make when you are thinking about hiring someone to build you a new website. So I'm going to list some of the key things to look f...

Sales and Marketing

8 Reasons Why Your Marketing Strategy is Failing

Marketing is a rather complicated aspect of business operations. If you think you know how to implement a perfectly planned marketing strategy without a single mistake, you should think twice. There are a lot of marketing mistakes that even specialists may or may not neglect or forget about. Among those are not tracking your results, overpromising on delivering, not knowing your client lifetime ...

William Siebler answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Lead Generation

What are the best ideas for B2B lead generation?

Firstly any strategy needs to consider your unique business situation. However here is my favourite and proven B2B marketing stategy.If you sell business to business there is one marketing strategy that stands out above all others for effectiveness.It's called the Dream 100 strategy (I first learnt this from American marketer Chet Holmes but have adapted it since then).In simple terms you create a list of your best possible clients (often 100 but it can be whatever number makes sense for you). These are the clients you would love over any others and they may seem unattainable right now. Don't worry put them on the list.Next find the best contact(s) for each of the prospects. The person must have the authority to say yes to your offer if they like it.Next you need a Godfather offer. That is an offer that is near impossible to refuse.Once you have all that together you sit down and map out a contact plan. It should cover a period of 12 months. Contacts should include:- social media connecting/engagement- creative direct mail- follow up calls- email- follow up creative direct mail- in person meetingsThe basis of this strategy is relentless commitment to marketing to the small group of dream clients. At first you will get crickets BUT if you stay the course you will get in front of many of your Dream 100 over a 12 month period.The effort is worth it as most businesses are transformed by even landing one of their Dream 100 clients.I can almost guarantee no one in your niche is using this strategy. Will you take the initiative and be first? I'm happy to answer any questions in this thread or you're welcome to message me if you'd rather ask them privately.

William Siebler answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Customer Acquisition

What's your trick to increase click though rate from your landing pages?

My number one suggestion is add live chat. Visitors will have questions and if they can get a fast answer you'll get more clients from the landing page.

William Siebler answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Sales and Marketing

Why and when should you call a marketing or advertising agency for help?

The basic rule is if you don't have the expertise you need in house or your current marketing is not performing as well as you would like.You need to be careful who you choose.Any provider should start with a deep dive into your business, client needs and competition.They should also look at your long term goals so the strategy that is created takes you towards reaching those.It is cost effective IF your core skills are not marketing. You free up time to focus on where you can add the most value to the business and get expert help where you are weaker.

William Siebler answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Advertising

Which is more effective: TV advertising vs YouTube advertising?

Any form of advertising can be effective but it needs three things:Right audience.Right message.Right media (marketing platform).For an ad to work you need to find out if your audience is paying attention in there.

William Siebler answered this question

William S
William S, Digital Marketing and Junior SEO Consultant at Pixel Capital

Website

Your opinion on sites like Wix, Square Space, BigCommerce

Great question the short answer is no.That is because your website is too valuable a business asset for you not to own and control fully. That's why in most cases I'd recommended Wordpress on your own decent quality web hosting.There are tons of themes and visual builders you can access that make creating a nice looking site pretty easy for anyone with decent computer skills.

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