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Alice Ruhe, Partner at SMB Advisory

Alice Ruhe

Partner at SMB Advisory

Member Since May 2020


Brisbane, QLD

I have a passion for helping businesses at every stage of their lifecycle whether it be through phases of growth or contraction.

As a Chartered Accountant with a Bachelor of Commerce and a Bachelor of Business (Management), I enjoy working with businesses to, build and capitalise on their strengths whilst identifying and working with the constraints that may arise.

Through Aquarius Business Advisory, I assist businesses with identifying and clarifying their purpose and goals, and develop strategies to assist with transporting the business from the existing to achieving their potential.

Outcomes Assist can be utilised where there is a need for businesses look to restructuring and turnaround services, informal debt negotiations and other informal distressed business consulting services.

I have also practised in the Insolvency and Corporate Recovery Industry for over 18 years and am a Registered Trustee in Bankruptcy, Liquidator and a Partner at SMB Advisory, with experience in all forms of corporate and personal insolvency administrations.

I am a member of both Chartered Accountants Australia & New Zealand (CAAANZ) and the Australian Restructuring, Insolvency and Turnaround Association (ARITA)

I believe that in most instances early diagnosis and accurate prognosis can foster the best results. All too often, good businesses go by the wayside because the early signs of rapid growth or potential distress growth have been ignored, or worse, have not been identified at all.

I am a true believer in providing clear and relevant communication to stakeholders and I acknowledge that more often than not things are not always quite as they seem.

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