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Paul Lin
Top 10% Telecommunications, Mobile and Wireless

CEO at

Member Since June 2014

Toronto, ON, M5V

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73 FOLLOWERS

As the CEO of Buuna, I head up a team of mobile strategists, designers, UX gurus and engineers that are behind some of Australia's most innovative advertising and marketing apps. We are the mobile experts that understand the relationship between business objectives and the mobile ecosystem. Whether it's coming up with a mobile strategy for your business, designing a beautiful app for a specific marketing campaign, or building complex cutting-edge mobile apps, Buuna can do it all.
www.buuna.com

Competition, Consumer and Trade Practices

The Fare Game: What Uber Has Taught Us About Antiquated Business Systems

Uber is running hot in the media right now -- albeit for all the wrong reasons, and everyone has an opinion about the service – whether it’s good, bad, illegal, or a god-send. What is undeniable is that apps like Uber and GoCatch have changed our taxi user experience for the better. You can now stand on a street corner and see in real time how many cabs are in your area. With a click of ...

Lifestyle and Health

The Pursuit of Appyness - Apps on How to Deal With Stress

Australia is a great place to live, but the actual ‘living’ part is one area that’s not looking so flash – work/life balance is becoming increasingly disproportionate. According to the latest OECD Better Life Index, the average Australian worked a total of 1,693 hours a year, in comparison to the OECD average of 1,176. Working for longer than desired hours can have a significant impact on...

App Development

The Meteoric Rise of The Emoji

Emojis have become a vital part of our messaging vocabulary over the past few years. The 850 odd faces, signs, and symbols available on Android and iPhone keyboards help us articulate all kinds of things, from ‘you’re late’, to ‘let’s date’. Whatever the message, there is an emoji combination to help you convey what you need to say. The Unicode consortium, an industry regulator th...

Telecommunications, Mobile and Wireless

Typewriters and smartphones have more in common than you think -The Tech Wrap

The ease and speed with which we communicate aids nearly everything we do. Most people are fairly adept at typing - whether it’s punching out an email, or using their fingers to type a message into their phone. We’re wired to recognise the placement of letters on keys, to the point where it feels like second nature. Q-W-E-R-T-Y are six familiar letters along the top left of our keyboards, as ...

Telecommunications, Mobile and Wireless

iOS vs. Android - Which camp are you? The Tech Wrap

If you ask a group of people whether they belong to the Android or iOS camp, you’ll find it’s a sure fire way to draw a line in the sand. The type of phone and computer we choose to use every day is a significant choice, and many people swear allegiance to particular brands and/or operating systems. Whether it’s the user interface, aesthetics, or compatibility with other products – there a...

Information Technology

Tech wrap - Is Apple Pay a flash in the pan, or here for good?

With the first iPhone 6 and Apple Watch off the shelf in Australia, many people are excited. News sites have broadcast customers tearing into iPhone six packaging, their hands literally shaking with anticipation. Amid the fanfare, there is something that has been largely overlooked, and that is the Apple Pay.  Apple Pay allows you to swipe your phone much like a contactless credit card, using a ...

Telecommunications, Mobile and Wireless

Tech wrap - Apple plays catch up with the iPhone 6

Last week's launch of the iPhone 6 was a highly anticipated event and for months prior, rumours swirled as to what new features the phone may have and what it would look like. It came as no great surprise that the launch dominated media coverage in a way that only a company like Apple can. Despite the fanfare, many have been left feeling underwhelmed by the new product offerings.   It’s intere...

App Development

Oz App Market Strengthens As Local Developers Reverse Offshore Trend

A growing number of marketers and corporate executives are looking onshore for their business app and mobile solutions needs, signifying a reversing trend that will see a rise in project opportunities for local developers. It’s a trend that Buuna has identified over the course of the past 18 months. More marketing managers and corporate executives are starting to recognise the benefits of ge...

Web Design

Dawn of the specialist mobile agency: Mobile revolution spurs need to separate agencies for mobile & digital strategies

  Why do businesses still use web-focused digital agencies to build mobile apps?  CEO of strategic mobile and innovations agency Buuna, Paul Lin has posed the question, and believes the use of the mobile phone in our every waking hour has spurred the need for separate agencies for mobile and digital strategies. Lin cited some compelling statistics to make his point: 1.     On average,...

Online Business

Today’s best business apps - what you need to consider when building an app for your business

When it comes to developing a mobile app, it comes down to simplicity and strategy. People unconsciously have the misconception that all apps need to be fun, a huge user base, and lots of sharing – like an Angry Birds or a Candy Crush.  When I am proposing a mobile solution, I often get asked to incorporate these features, but isn’t always the formula to success. The fact is, not all apps...

Telecommunications, Mobile and Wireless

Why you need a mobile agency and a digital agency

We all know it – the world is currently going through a mobile revolution. Consider these key stats: On average, people check their smartphones 34 times each day 91% of adults have their smartphone within arms reach 24/7 Users spend on average 127 minutes each day using mobile applications Mobile web usage increases at 34% each year, and will overtake desktop web usage by 2015 It is clear ...

Competition, Consumer and Trade Practices

The Fare Game: What Uber Has Taught Us About Antiquated Business Systems

Uber is running hot in the media right now -- albeit for all the wrong reasons, and everyone has an opinion about the service – whether it’s good, bad, illegal, or a god-send. What is undeniable is that apps like Uber and GoCatch have changed our taxi user experience for the better. You can now stand on a street corner and see in real time how many cabs are in your area. With a click of ...

Lifestyle and Health

The Pursuit of Appyness - Apps on How to Deal With Stress

Australia is a great place to live, but the actual ‘living’ part is one area that’s not looking so flash – work/life balance is becoming increasingly disproportionate. According to the latest OECD Better Life Index, the average Australian worked a total of 1,693 hours a year, in comparison to the OECD average of 1,176. Working for longer than desired hours can have a significant impact on...

App Development

The Meteoric Rise of The Emoji

Emojis have become a vital part of our messaging vocabulary over the past few years. The 850 odd faces, signs, and symbols available on Android and iPhone keyboards help us articulate all kinds of things, from ‘you’re late’, to ‘let’s date’. Whatever the message, there is an emoji combination to help you convey what you need to say. The Unicode consortium, an industry regulator th...

Telecommunications, Mobile and Wireless

Typewriters and smartphones have more in common than you think -The Tech Wrap

The ease and speed with which we communicate aids nearly everything we do. Most people are fairly adept at typing - whether it’s punching out an email, or using their fingers to type a message into their phone. We’re wired to recognise the placement of letters on keys, to the point where it feels like second nature. Q-W-E-R-T-Y are six familiar letters along the top left of our keyboards, as ...

Telecommunications, Mobile and Wireless

iOS vs. Android - Which camp are you? The Tech Wrap

If you ask a group of people whether they belong to the Android or iOS camp, you’ll find it’s a sure fire way to draw a line in the sand. The type of phone and computer we choose to use every day is a significant choice, and many people swear allegiance to particular brands and/or operating systems. Whether it’s the user interface, aesthetics, or compatibility with other products – there a...

Information Technology

Tech wrap - Is Apple Pay a flash in the pan, or here for good?

With the first iPhone 6 and Apple Watch off the shelf in Australia, many people are excited. News sites have broadcast customers tearing into iPhone six packaging, their hands literally shaking with anticipation. Amid the fanfare, there is something that has been largely overlooked, and that is the Apple Pay.  Apple Pay allows you to swipe your phone much like a contactless credit card, using a ...

Telecommunications, Mobile and Wireless

Tech wrap - Apple plays catch up with the iPhone 6

Last week's launch of the iPhone 6 was a highly anticipated event and for months prior, rumours swirled as to what new features the phone may have and what it would look like. It came as no great surprise that the launch dominated media coverage in a way that only a company like Apple can. Despite the fanfare, many have been left feeling underwhelmed by the new product offerings.   It’s intere...

App Development

Oz App Market Strengthens As Local Developers Reverse Offshore Trend

A growing number of marketers and corporate executives are looking onshore for their business app and mobile solutions needs, signifying a reversing trend that will see a rise in project opportunities for local developers. It’s a trend that Buuna has identified over the course of the past 18 months. More marketing managers and corporate executives are starting to recognise the benefits of ge...

Online Business

Today’s best business apps - what you need to consider when building an app for your business

When it comes to developing a mobile app, it comes down to simplicity and strategy. People unconsciously have the misconception that all apps need to be fun, a huge user base, and lots of sharing – like an Angry Birds or a Candy Crush.  When I am proposing a mobile solution, I often get asked to incorporate these features, but isn’t always the formula to success. The fact is, not all apps...

Telecommunications, Mobile and Wireless

Why you need a mobile agency and a digital agency

We all know it – the world is currently going through a mobile revolution. Consider these key stats: On average, people check their smartphones 34 times each day 91% of adults have their smartphone within arms reach 24/7 Users spend on average 127 minutes each day using mobile applications Mobile web usage increases at 34% each year, and will overtake desktop web usage by 2015 It is clear ...

Web Design

Dawn of the specialist mobile agency: Mobile revolution spurs need to separate agencies for mobile & digital strategies

  Why do businesses still use web-focused digital agencies to build mobile apps?  CEO of strategic mobile and innovations agency Buuna, Paul Lin has posed the question, and believes the use of the mobile phone in our every waking hour has spurred the need for separate agencies for mobile and digital strategies. Lin cited some compelling statistics to make his point: 1.     On average,...

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