Chris Fell profile image

Chris Fell

Founder at g2m solutions

Member Since November 2012

Neutral Bay, NSW, 2089

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21 FOLLOWERS

I run g2m Solutions. We do B2B marketing using the web to generate visitors, leads and prospects for sales

We build sites
We generate content (eBooks,, blogs, videos, infographics) that your target buyers love consuming.
We run campaigns, social media, PR, email.

We reduce your cost per lead by 62%!

Qualified skills

Copywriting and Content Marketing
Market Research
Digital Marketing
Public Relations (PR)
Editing and Publishing
Marketing Services & Consultants

Chris Fell answered this question

Henrik Larsen
Henrik Larsen, Director at IePlus Pty Ltd

Digital Marketing

What is the most effective way to drive traffic on a budget?

Hi there, from a quick look at your site, I would say as IT consultants you should be thinking of using content marketing as your main strategy.

As a professional services firm focusing on the cloud, I am sure you have lots to say about this area. What technology and businessp process problems do your target buyers face? by writing blogs and short whitepapers or eBooks, perhaps generating some short sharp videos on that address these problems you will earn the right to have a conversation with these buyers.

Technically speaking this content must be optimised around the keywords that you think your target buyers will type into search engines. Your content must feature these keywords and be tagged so Google can find it.

Secondly, get involved in forums like these and on LinkedIn groups and join the conversation. yes it takes time and discipline but it really works. I think of it as "digital word of mouth." Start small focus on a couple of groups and forums, its better to do a little well than a lot badly.

We have some free resources you might find helpful

cheers

Chris


Chris Fell answered this question

Charlotte Caruso
Charlotte Caruso, CEO at PuggleFM

Website

What is a reasonable price for a small business website?

I guess my answer is "it depends". Anywhere from several hundred dollars to $10k.
My advice as someone who works with SMEs on their marketing is to stop thinking of your website as an online brochure and think of it as your core tool for generating leads.  This means you need to be able to quickly and easily build offers yourself on your site...and THIS means you need to ensure you have a really easy to use content management system...you want it to be as easy to use as Word. Whatever you do, don't become tied to a web developer who charges you $$$ everytime you want to be to change something.
I would look at a tool like Hubspot (www.hubspot.com) that does a great job of having a very easy to use CMS and lots of juicy marketing software to make your life easier like an email tool, a blog, a form building tool and a leads database all built into the one tool.
I use it for my own business and have been very happy. Happy to chat more if you want.

Chris Fell answered this question

Hadrien Brassens
Hadrien Brassens, Co-founder at Reef Digital Agency

Advertising

Has Google Adwords become too complicated for SME owners?

Hi there, to play devils advocate, I would be saying why are you using Adwords at all. In my experience its very expensive and often yields very low results. In my view you are better off using well written content optimised with your keywords that educates and informs your target buyers about the issues they face.
Once that's done then sharing and distributing that content via a blog, LinkedIn or other social media platform that works for your sector (and of course email if you already have the right to email to them) is FAR more effective. 
This process is called content marketing and if you type it into google you will see a bunch of white papers and eBooks on the topic.
Adwords CAN sometimes work well if you are in a hurry and have money to burn, but I think content marketing organically distributed is the way to go. My 2c worth anyway.
cheers
Chris

Chris Fell answered this question

Chris Fell
Chris Fell, Founder at g2m solutions

Digital Marketing

Would you use video in your marketing?

I agree Wendy. We have done a number of videos for clients and for ourselves and have quickly realised that a "good" video requires twice as much effort spent on the planning and the writing of the script than on the shoot itself.
We always remind ourselves who are the buyers to whomnI am trying to speak? What are the problems/challenges that they are facing that I can help them fix? (Rather than banging on about how great we are!)
Finally, we have started building video for different stages in the buying cycle. If someone is just starting their research they want something short and snappy and informative. if they are getting close to making their mind up, they want something more about features and what they can do with the product or service and some reassurance they are about to make a good decision.

No results found.

Chris Fell answered this question

Henrik Larsen
Henrik Larsen, Director at IePlus Pty Ltd

Digital Marketing

What is the most effective way to drive traffic on a budget?

Hi there, from a quick look at your site, I would say as IT consultants you should be thinking of using content marketing as your main strategy.

As a professional services firm focusing on the cloud, I am sure you have lots to say about this area. What technology and businessp process problems do your target buyers face? by writing blogs and short whitepapers or eBooks, perhaps generating some short sharp videos on that address these problems you will earn the right to have a conversation with these buyers.

Technically speaking this content must be optimised around the keywords that you think your target buyers will type into search engines. Your content must feature these keywords and be tagged so Google can find it.

Secondly, get involved in forums like these and on LinkedIn groups and join the conversation. yes it takes time and discipline but it really works. I think of it as "digital word of mouth." Start small focus on a couple of groups and forums, its better to do a little well than a lot badly.

We have some free resources you might find helpful

cheers

Chris


Chris Fell answered this question

Charlotte Caruso
Charlotte Caruso, CEO at PuggleFM

Website

What is a reasonable price for a small business website?

I guess my answer is "it depends". Anywhere from several hundred dollars to $10k.
My advice as someone who works with SMEs on their marketing is to stop thinking of your website as an online brochure and think of it as your core tool for generating leads.  This means you need to be able to quickly and easily build offers yourself on your site...and THIS means you need to ensure you have a really easy to use content management system...you want it to be as easy to use as Word. Whatever you do, don't become tied to a web developer who charges you $$$ everytime you want to be to change something.
I would look at a tool like Hubspot (www.hubspot.com) that does a great job of having a very easy to use CMS and lots of juicy marketing software to make your life easier like an email tool, a blog, a form building tool and a leads database all built into the one tool.
I use it for my own business and have been very happy. Happy to chat more if you want.

Chris Fell answered this question

Hadrien Brassens
Hadrien Brassens, Co-founder at Reef Digital Agency

Advertising

Has Google Adwords become too complicated for SME owners?

Hi there, to play devils advocate, I would be saying why are you using Adwords at all. In my experience its very expensive and often yields very low results. In my view you are better off using well written content optimised with your keywords that educates and informs your target buyers about the issues they face.
Once that's done then sharing and distributing that content via a blog, LinkedIn or other social media platform that works for your sector (and of course email if you already have the right to email to them) is FAR more effective. 
This process is called content marketing and if you type it into google you will see a bunch of white papers and eBooks on the topic.
Adwords CAN sometimes work well if you are in a hurry and have money to burn, but I think content marketing organically distributed is the way to go. My 2c worth anyway.
cheers
Chris

Chris Fell answered this question

Chris Fell
Chris Fell, Founder at g2m solutions

Digital Marketing

Would you use video in your marketing?

I agree Wendy. We have done a number of videos for clients and for ourselves and have quickly realised that a "good" video requires twice as much effort spent on the planning and the writing of the script than on the shoot itself.
We always remind ourselves who are the buyers to whomnI am trying to speak? What are the problems/challenges that they are facing that I can help them fix? (Rather than banging on about how great we are!)
Finally, we have started building video for different stages in the buying cycle. If someone is just starting their research they want something short and snappy and informative. if they are getting close to making their mind up, they want something more about features and what they can do with the product or service and some reassurance they are about to make a good decision.

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