Darryn Altclass

Brand & Marketing Consultant at The Learning Community

Member Since May 2013

283 FOLLOWERS

I am very lucky to work as a Brand & Marketing Strategist for a number of small businesses in Sydney - XYZ, The Learning Community and Website in a Weekend. All my work is focussed on telling the right story to the right people on the right platforms to get the right action. And I feel very blessed as I absolutely love what I do.

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Darryn Altclass, Brand & Marketing Consultant at The Learning Community

Asked this question on 1/5/13 - Social media

How do you measure your social media success?

There are so many different ways and opinions on measuring social media return on investment. What...

Human resources

How to develop great staff to build your business

6 ways to develop awesome staff through coaching “Driven, enthusiastic team members will be your best asset.” - Richard Branson Ask any successful entrepreneur about the key foundation on w...

Sales and marketing

Can you hook people in with your brand story? if not, you’re in trouble.

I tell stories for a living. And sometimes I get to tell great ones! My kids laugh when I say I tell stories for a job. They laugh even more when I say I help other people tell their stories. I ge...

Business growth

4 reasons why charging by the hour is self sabotage

I received an email the other day with this title 4 reasons why charging by the hour is self sabotage At first glance I thought, "OK, I get it, I understand why not charging the hour can be a go...

Business growth

Do you believe the harder you work the luckier you get? or is it a half-truth?

You've heard this quote before. "THE HARDER YOU WORK, THE LUCKIER YOU GET." Do you believe it? I do, in part. Because it's only part of the truth. Sure, if you want something in life, wo...

Business growth

Do you need a christmas miracle? here’s a different kind of miracle that will guarantee your success in 2014.

Mark Enman posted a request for Christmas cards on his social media page, hoping for a few extra cards to be sent to his parents this year. He wanted to help revive the Christmas spirit that his fam...

Sales and marketing

Facebook are you my friend or my foe? will facebook’s new changes make it harder for you to grow your organisation?

“Sometimes I just want to scream and punch facebook in the face!” I laughed and snorted my coffee. We were in a local cafe and one of my client’s was frustrated after reading about Facebook�...

Home based business

Top 5 Copywriting Tips and Hints

Do you write as part of your job? Do you wish your writing had more influence and resulted in people buying, joining, sharing, or donating? I understand writing to influence can be difficult. It�...

Business growth

A few tips on how to end the year well. Don’t just get things done.

I saw a hand written sign out front a local shop yesterday that said, "14 days until Christmas!". I panicked. Just 2 weeks left and I had a mountain of things to do to finish the year well. Then ...

Sales and marketing

Two questions you have to answer if you want your brand to have a future

I am a little embarrassed to be pointing out the boringly obvious, but I feel I need to. I need to because every week I come across far too many businesses and nonprofit organizations that just don�...

Online marketing

The most powerful marketing tool in business today

Whether you like it or not marketing is a crucial task for all businesses and nonprofits. No matter what your organization does or sells, you really must get a handle on how to raise the profile of...