Ewan watt profile image

Ewan watt

Director at roi.com.au

Member Since August 2013

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7 FOLLOWERS

Hi, I am Ewan Watt.. for the past 15 years I have been heavily involved in helping Australian businesses generate sales from the Internet.
I am passionate about helping people and businesses succeed. I love discussing new ideas and innovation.

Qualified skills

Search Engine Optimisation (SEO)
Marketing Services & Consultants

Ewan watt answered this question

Phil Khor
Phil Khor , Founder at

Website

What are common problems SMEs face with their websites?

Get too many opinions from friends on the look and feel of their website. My experience is get 10 people in the room, and invariably everyone has a different view on colours, choice of images etc.. Lose sight of what the website is trying to achieve.. more sales, and better rankings is too vague.  A better measure would be 3 sales leads per month from this segment and build from there

Ewan watt answered this question

Gino Lancaster
Gino Lancaster, Business Partner at Red Planet Design ~ Digital Marketing Company

Advertising

Is Google AdWords giving you a good return on investment?

Hi Gino,

If Adwords is well segmented, integrated with website conversion etc.. the success rate and ROI is very high.. only exceptions is industries where cost per click is too high compared to the net margin a client is making from sales

The popular thinking 5 years ago, was that 80% of people clicked on organic listings.. however, with the growth of mobile, site links, product listing ads means  the % of google paid traffic has grown exponentially the past 2-3 years...

Every website trying to grow sales should be investing on both SEO and Adwords... the % and $ allocation varies from business to business.  My 2 cents

 

 

 

 

No results found.

Ewan watt answered this question

Phil Khor
Phil Khor, Founder at

Website

What are common problems SMEs face with their websites?

Get too many opinions from friends on the look and feel of their website. My experience is get 10 people in the room, and invariably everyone has a different view on colours, choice of images etc.. Lose sight of what the website is trying to achieve.. more sales, and better rankings is too vague.  A better measure would be 3 sales leads per month from this segment and build from there

Ewan watt answered this question

Gino Lancaster
Gino Lancaster, Business Partner at Red Planet Design ~ Digital Marketing Company

Advertising

Is Google AdWords giving you a good return on investment?

Hi Gino,

If Adwords is well segmented, integrated with website conversion etc.. the success rate and ROI is very high.. only exceptions is industries where cost per click is too high compared to the net margin a client is making from sales

The popular thinking 5 years ago, was that 80% of people clicked on organic listings.. however, with the growth of mobile, site links, product listing ads means  the % of google paid traffic has grown exponentially the past 2-3 years...

Every website trying to grow sales should be investing on both SEO and Adwords... the % and $ allocation varies from business to business.  My 2 cents

 

 

 

 

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