Hadrien Brassens profile image

Hadrien Brassens

Co-founder at Reef Digital Agency

Member Since November 2012

North Sydney, NSW,

SHARE

49 FOLLOWERS

I am an accredited digital marketing professional with experience working with some of Australia's leading brands and across various industries.
While my core specialties are Paid Search, Display and Social Advertising, I am passionate about everything related to online marketing and Entrepreneurship. I take pride and joy helping clients, whether large or small, achieve and exceed their business objectives.
I now lead the Paid Media team at Reef Digital Agency, a 'boutique' agency in Sydney

Qualified skills

Copywriting and Content Marketing
Digital Marketing
Marketing Services & Consultants

Reputation

Top 10%

Hadrien Brassens answered this question

William S
William S, Digital Marketing and Junior SEO Consultant at Pixel Capital

Website

Your opinion on sites like Wix, Square Space, BigCommerce

Good question. I only have experience with Shopify.com (very similar to BigCommerce) but I found the fees more interesting. The interface, including the product inventory management was also extremely easy to use. Design wise, you can download free or paid templates and then customise them at your own will, or you can get a developer to do it for you (or start a new design from scratch which will cost you more). Satisfied overall, I would recommend this service.

Hadrien Brassens answered this question

What accounting software package should a small business use?

I have used freshbooks.com which is very simple to use, affordable and integrates to a wide variety of other online tools. I would recommend it for very small to mid-size businesses.

Hadrien Brassens answered this question

Hadrien Brassens
Hadrien Brassens, Co-founder at Reef Digital Agency

Advertising

Has Google Adwords become too complicated for SME owners?

Hi Julie,

Thanks for your answer. The key with Adwords is to always ensure full relevancy at all levels (keywords, ad copies, landing pages). This is the only way to generated targeted traffic. But even when you think you're doing everything correctly, there may be another reason as to why your campaigns are not performing (hence my initial question about the complexity of Adwords).

I've recently audited an Adwords account which was well built but the majority of their Adwords budget was being spent outside of NSW (where they DO NOT operate...).

Rookie mistake to some of us, but it really highlights how easy you can get it wrong.

Matt, thanks for your feedback. You are right, Google has launched Adwords Express (along with many free Adwords vouchers!) in order to simplify the creation of Adwords campaigns for SMEs. However, I've also reviewed an account built on Adwords Express recently which only had keywords on broadmatch, did not have a single negative keywords, did not use any ad extension, etc.

Yes, the ads were running, but the traffic quality was terrible and budget was exhausted mid-morning every day. Not a great experience for an SME owner who cannot afford thousands of advertising dollars.

It may be a simplified version of Adwords, but I believe you still need knowledge and time to optimise your campaigns accordingly. 

Hadrien Brassens answered this question

Henrik Larsen
Henrik Larsen, Director at IePlus Pty Ltd

Digital Marketing

What is the most effective way to drive traffic on a budget?

Wendy's answer is correct. SEO takes time and the more quality content you have on your site, the more traffic will come. If your content is interesting, visitors will begin sharing it and you will see incoming links pop up online.
While SEO is free traffic, it may take a while for you to gain significant traffic. Also, you can influence the type of keywords you would like your website to rank for, but you cannot guarantee a top result in search engines for those keywords. There are advertising platforms that still have affordable CPCs (Cost-per-Click) which may drive traffic to your site without costing you 'a bomb'. If you do advertise, you will see the traffic come to your site much faster.
I would recommend you focus on both online advertising and SEO efforts for 6 to 12 months, and once you are satisfied with the incoming traffic volumes coming through organic rankings, decrease your advertising spend (unless profitable).
Note that durations will vary depending on your site, how niche your vertical is, how competitive the market is, etc.

Hadrien Brassens answered this question

How should a small business owner pick a business coach?

Great answers, very helpful.
Before even finding out if the business coach is suitable for you, how do you initially search for one? A google search for 'business coach' returns many results, but would you rather reach out to personal connections in your network instead?
Can any of you share your experience on how successfully found your 'best match'?

No results found.

Hadrien Brassens answered this question

William S
William S, Digital Marketing and Junior SEO Consultant at Pixel Capital

Website

Your opinion on sites like Wix, Square Space, BigCommerce

Good question. I only have experience with Shopify.com (very similar to BigCommerce) but I found the fees more interesting. The interface, including the product inventory management was also extremely easy to use. Design wise, you can download free or paid templates and then customise them at your own will, or you can get a developer to do it for you (or start a new design from scratch which will cost you more). Satisfied overall, I would recommend this service.

Hadrien Brassens answered this question

What accounting software package should a small business use?

I have used freshbooks.com which is very simple to use, affordable and integrates to a wide variety of other online tools. I would recommend it for very small to mid-size businesses.

Hadrien Brassens answered this question

Hadrien Brassens
Hadrien Brassens, Co-founder at Reef Digital Agency

Advertising

Has Google Adwords become too complicated for SME owners?

Hi Julie,

Thanks for your answer. The key with Adwords is to always ensure full relevancy at all levels (keywords, ad copies, landing pages). This is the only way to generated targeted traffic. But even when you think you're doing everything correctly, there may be another reason as to why your campaigns are not performing (hence my initial question about the complexity of Adwords).

I've recently audited an Adwords account which was well built but the majority of their Adwords budget was being spent outside of NSW (where they DO NOT operate...).

Rookie mistake to some of us, but it really highlights how easy you can get it wrong.

Matt, thanks for your feedback. You are right, Google has launched Adwords Express (along with many free Adwords vouchers!) in order to simplify the creation of Adwords campaigns for SMEs. However, I've also reviewed an account built on Adwords Express recently which only had keywords on broadmatch, did not have a single negative keywords, did not use any ad extension, etc.

Yes, the ads were running, but the traffic quality was terrible and budget was exhausted mid-morning every day. Not a great experience for an SME owner who cannot afford thousands of advertising dollars.

It may be a simplified version of Adwords, but I believe you still need knowledge and time to optimise your campaigns accordingly. 

Hadrien Brassens answered this question

Henrik Larsen
Henrik Larsen, Director at IePlus Pty Ltd

Digital Marketing

What is the most effective way to drive traffic on a budget?

Wendy's answer is correct. SEO takes time and the more quality content you have on your site, the more traffic will come. If your content is interesting, visitors will begin sharing it and you will see incoming links pop up online.
While SEO is free traffic, it may take a while for you to gain significant traffic. Also, you can influence the type of keywords you would like your website to rank for, but you cannot guarantee a top result in search engines for those keywords. There are advertising platforms that still have affordable CPCs (Cost-per-Click) which may drive traffic to your site without costing you 'a bomb'. If you do advertise, you will see the traffic come to your site much faster.
I would recommend you focus on both online advertising and SEO efforts for 6 to 12 months, and once you are satisfied with the incoming traffic volumes coming through organic rankings, decrease your advertising spend (unless profitable).
Note that durations will vary depending on your site, how niche your vertical is, how competitive the market is, etc.

Hadrien Brassens answered this question

How should a small business owner pick a business coach?

Great answers, very helpful.
Before even finding out if the business coach is suitable for you, how do you initially search for one? A google search for 'business coach' returns many results, but would you rather reach out to personal connections in your network instead?
Can any of you share your experience on how successfully found your 'best match'?

TOPICS FOLLOWED

Online Business

Online Business 9345 FOLLOWERS

Sales and Marketing

Sales and Marketing 8734 FOLLOWERS

Human Resources

Human Resources 6739 FOLLOWERS

Information Technology

Information Technology 7694 FOLLOWERS

Startup

Startup 6870 FOLLOWERS

Business Management

Business Management 11141 FOLLOWERS

Ecommerce

Ecommerce 7551 FOLLOWERS

Selling Online

Selling Online 7613 FOLLOWERS

Social Media

Social Media 7698 FOLLOWERS

Web Design

Web Design 7532 FOLLOWERS

Web Development

Web Development 7578 FOLLOWERS

Graphic Design

Graphic Design 6878 FOLLOWERS

Advertising

Advertising 7017 FOLLOWERS

Branding

Branding 7032 FOLLOWERS

Digital Marketing

Digital Marketing 7076 FOLLOWERS

Recruitment

Recruitment 5452 FOLLOWERS

Leadership

Leadership 5512 FOLLOWERS

Outsourcing

Outsourcing 5488 FOLLOWERS

Website

Website 6262 FOLLOWERS

Product Development

Product Development 6464 FOLLOWERS

Startup Branding and PR

Startup Branding and PR 6496 FOLLOWERS

First 100 Days

First 100 Days 6463 FOLLOWERS

Research and Innovation

Research and Innovation 6468 FOLLOWERS

Customer Retention

Customer Retention 7375 FOLLOWERS

Business Growth

Business Growth 7397 FOLLOWERS

Business Partnership

Business Partnership 7351 FOLLOWERS

Risk Management

Risk Management 7325 FOLLOWERS

Business Coaching

Business Coaching 7393 FOLLOWERS

Business Planning

Business Planning 7420 FOLLOWERS

New Business Ideas

New Business Ideas 6528 FOLLOWERS

View more

people with similar expertise

Cate Scolnik 25 FOLLOWERS

Tom Valcanis 28 FOLLOWERS

Roman Daneghyan 9 FOLLOWERS

James Norquay 993 FOLLOWERS

Leisa Goddard 6 FOLLOWERS