Jenny Spring profile image

Jenny Spring

Managing Director at

Member Since February 2013

Floreat, WA, 6014

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30 FOLLOWERS

I help small business find out who their customer is, how to find them, and how to keep them forever. I do this through online workshops, business coaching and sales advisory.

I'd developed a unique coaching system called TACCtic, a combination of training, advising, coaching and consulting.

Qualified skills

Business Coaching
Business Planning
Business Consulting

Reputation

Selling Online

Your Website is Not Creative Unless it Sells - or Is Your Creative Website Killing Sales

David Ogilvy was a great advertising guy. In 1962, Time magazine hailed him ‘the wizard of modern advertising’. He was responsible for many memorable adverts and worked with companies like Schweppes and Rolls Royce. He was a pioneer of soft-sell ads that were full of information and didn’t insult the intelligence of the reader. Ogilvy knew the point of advertising. … it is useless to...

Jenny Spring answered this question

How effective are Facebook ads for each dollar invested?

There are 5 different types of ads you can run through Facebook.

It depends what your goal is:

 1. attract more Likers to your page

2. sign up people on your email list

3. sell a product/service via your website

4. announce a new product/service

The effectiveness of your campaign depends on you:

a. choosing the right ad

b. highly defining the target audience

The short answer is -- yes, I use them all the time - but I am a customer engagement specialist, and run workshops on Facebook.

Jenny Spring answered this question

Do you follow your competitors on social media?

Definitely! And I advise my clients to as well. And to actively join and follow them openly.

Pros

1. you can see what types of posts (on Facebook) gain the highest level of engagement.

2. you can see the types of people who follow them, and do some customer profiling

3. you may be their next business partner -- your competitor might be the next joint venture

 

Cons

NONE!

Selling Online

Dumb Pricing Mistake #1 that You Might be Making

Do you struggle with setting your prices? There is a simple mistake that most business owners of products and service providers make. I used to, but once I learned how to set my prices properly it totally changed my profitability. Dumb Pricing Mistake #1 is pricing your product and service based on its cost. Now don’t get me wrong. You have to know your costs. Costs are expenses like labou...

Jenny Spring answered this question

Jenny Spring answered this question

Jayson Rodda
Jayson Rodda, Head of Digital Marketing at Find Your Ideal Customers

Sales and Marketing

Jenny Spring answered this question

Nick Chernih
Nick Chernih, Founder at LinkBuildSEO

Digital Marketing

Are you getting value from your email list?

If you know that the customer is King, then the content must be Queen?

If you want to turn your email subscribers into long term customers, then you need to feed them what they want. Why not ask them first?

Jenny Spring answered this question

Gill Walker
Gill Walker, Owner Director, Principal CRM Business Consultant at

Sales and Marketing

What are the differences in the way men and women do business?

There are significant differences in between the way a female customer and a male customer approach the product or service they will be purchasing.

The woman will be highly observant of the sales person, whether they listen well, whether they really understand her needs. The female buyer will need to have many boxes crossed before she will proceed. She will be much harder to sell to, however, once she purchases, she will tell all of her network. So the rewards will be higher.

The man is a little more straightforward, easier to sell to. As long as you address his needs fairly quickly, and he feels like he has a win in the deal, then he'll buy. 

I know these are general statements, however I've been in corporate software sales for a long time (in the USA) and this was primarily a male-dominated industry. In the last 10 years I have owned my own import business. Primarily female customers.  

I've found that we under-estimate how difficult women are to sell to. They really need to 'buy in' to the person making the sale, as well as the product/service being purchased. Men are less attached, and therefore will buy more rapidly.

 

Jenny Spring answered this question

Phil Khor
Phil Khor, Founder at

Website

What are common problems SMEs face with their websites?

They haven't clearly defined their customer profiles. So they try to be too much for too many, rather than fantastic for a few.

Jenny Spring answered this question

Wendy Huang
Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

Sales and Marketing

Does Facebook really help drive sales in my business?

You can absolutely get traffic from Facebook.

However, as you build your Facebook audience you want to be clear about a few things:

1. who is your target market. Only attract those Likers, and don't get the bargain hunters

2. remember to create sales, you will need to drive them over to become email subscribers.

If you consider that the engagement on Facebook is a 'wooing' time, where they are checking you out and vice versa, then when they feel confident, they are likely to be confident about joining your email list. From here you move into a different form of marketing which has direct revenue results.

Facebook is an excellent platform for daily converations x 2. A place to guage what your customers are thinking, and also to push out information to test it out. Maybe a new product release? A possible product? A new market area? So you can use Facebook to gain a lot of insight, while at the same time the customer can be deciding whether you are trustworthy.

Jenny Spring answered this question

Wendy Huang
Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

Business Growth

What are your favourite business websites?

socialtriggers.com

startupsmart.com.au

waldowsocial.com

ejunkie.com

 

Selling Online

Your Website is Not Creative Unless it Sells - or Is Your Creative Website Killing Sales

David Ogilvy was a great advertising guy. In 1962, Time magazine hailed him ‘the wizard of modern advertising’. He was responsible for many memorable adverts and worked with companies like Schweppes and Rolls Royce. He was a pioneer of soft-sell ads that were full of information and didn’t insult the intelligence of the reader. Ogilvy knew the point of advertising. … it is useless to...

Selling Online

Dumb Pricing Mistake #1 that You Might be Making

Do you struggle with setting your prices? There is a simple mistake that most business owners of products and service providers make. I used to, but once I learned how to set my prices properly it totally changed my profitability. Dumb Pricing Mistake #1 is pricing your product and service based on its cost. Now don’t get me wrong. You have to know your costs. Costs are expenses like labou...

Jenny Spring answered this question

How effective are Facebook ads for each dollar invested?

There are 5 different types of ads you can run through Facebook.

It depends what your goal is:

 1. attract more Likers to your page

2. sign up people on your email list

3. sell a product/service via your website

4. announce a new product/service

The effectiveness of your campaign depends on you:

a. choosing the right ad

b. highly defining the target audience

The short answer is -- yes, I use them all the time - but I am a customer engagement specialist, and run workshops on Facebook.

Jenny Spring answered this question

Do you follow your competitors on social media?

Definitely! And I advise my clients to as well. And to actively join and follow them openly.

Pros

1. you can see what types of posts (on Facebook) gain the highest level of engagement.

2. you can see the types of people who follow them, and do some customer profiling

3. you may be their next business partner -- your competitor might be the next joint venture

 

Cons

NONE!

Jenny Spring answered this question

Jenny Spring answered this question

Jayson Rodda
Jayson Rodda, Head of Digital Marketing at Find Your Ideal Customers

Sales and Marketing

Jenny Spring answered this question

Nick Chernih
Nick Chernih, Founder at LinkBuildSEO

Digital Marketing

Are you getting value from your email list?

If you know that the customer is King, then the content must be Queen?

If you want to turn your email subscribers into long term customers, then you need to feed them what they want. Why not ask them first?

Jenny Spring answered this question

Gill Walker
Gill Walker, Owner Director, Principal CRM Business Consultant at

Sales and Marketing

What are the differences in the way men and women do business?

There are significant differences in between the way a female customer and a male customer approach the product or service they will be purchasing.

The woman will be highly observant of the sales person, whether they listen well, whether they really understand her needs. The female buyer will need to have many boxes crossed before she will proceed. She will be much harder to sell to, however, once she purchases, she will tell all of her network. So the rewards will be higher.

The man is a little more straightforward, easier to sell to. As long as you address his needs fairly quickly, and he feels like he has a win in the deal, then he'll buy. 

I know these are general statements, however I've been in corporate software sales for a long time (in the USA) and this was primarily a male-dominated industry. In the last 10 years I have owned my own import business. Primarily female customers.  

I've found that we under-estimate how difficult women are to sell to. They really need to 'buy in' to the person making the sale, as well as the product/service being purchased. Men are less attached, and therefore will buy more rapidly.

 

Jenny Spring answered this question

Phil Khor
Phil Khor, Founder at

Website

What are common problems SMEs face with their websites?

They haven't clearly defined their customer profiles. So they try to be too much for too many, rather than fantastic for a few.

Jenny Spring answered this question

Wendy Huang
Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

Sales and Marketing

Does Facebook really help drive sales in my business?

You can absolutely get traffic from Facebook.

However, as you build your Facebook audience you want to be clear about a few things:

1. who is your target market. Only attract those Likers, and don't get the bargain hunters

2. remember to create sales, you will need to drive them over to become email subscribers.

If you consider that the engagement on Facebook is a 'wooing' time, where they are checking you out and vice versa, then when they feel confident, they are likely to be confident about joining your email list. From here you move into a different form of marketing which has direct revenue results.

Facebook is an excellent platform for daily converations x 2. A place to guage what your customers are thinking, and also to push out information to test it out. Maybe a new product release? A possible product? A new market area? So you can use Facebook to gain a lot of insight, while at the same time the customer can be deciding whether you are trustworthy.

Jenny Spring answered this question

Wendy Huang
Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

Business Growth

What are your favourite business websites?

socialtriggers.com

startupsmart.com.au

waldowsocial.com

ejunkie.com

 

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