Joel Warren profile image

Joel Warren
Top 10% Web Development

Designer & Strategic Marketter at Wiild Interactive

Member Since February 2015

Mittagong, NSW, 2575

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104 FOLLOWERS

With over seven years experience in the website design and development industry, and experience in roles in corporate, agency, remote and small business environments, I have dedicated my career to ensuring my clients receive the best possible outcomes for their projects. Wiild Interactive focuses on providing quality website design and development, business development and digital strategies for small, medium and large enterprises.

Qualified skills

Search Engine Optimisation (SEO)
Web Development
Marketing Services & Consultants

Joel Warren answered this question

When we get a lead, when should we call?

All your questions are subjective, the main point that's worth considering though is: When can you call when you are most current in the leads mind?This is most likely when they have first initiated contact, be responsive - contacting as soon as possible will make sure you are welcoming yourself into the conversation rather than letting time pass and having doubts enter their mind.Who is your client? If they are a decision maker in a mid to large business they might be flat out during business hours managing their team/business and reserve decisions about accounting to specific times or days when they can focus - and you should be able to see this by tracking when they are interacting with you.It's a busy world and people's attention is constantly under attack, if you aren't in your customers mind when they are considering you to solve their issue then you won't do a deal.If you have a longer buying process, you might be nuturing a lead with content to better position yourself, but it's still valid to touch base on initial contact to make sure you are connecting on a personal level - the conversation on the phone just might be a slightly different one - a short and sweet introduction and to answer any questions they have.

Joel Warren answered this question

Is digital marketing taking over traditional marketing?

Yes and no, I don't think there is a overall answer for all situations.Traditional marketing is still super relevant, all the ideas have been around for 100's of years and they are tried and trusted. Where some forms of traditional marketing fall down is that it's hard to get in front of the same number of people as digital, and it's harder to extract the data.In a world of digital, traditional can be a nice surprise amongst the noise.The other big difference between the 2 is that tradition is generally interruption marketing, where digital can be more permission marketing.Interruption marketing has been the norm for a long time - you are pushing your marketing on some one and people start to develop shields to ignore this kind of marketing - it also generally costs a lot more because you are trying to get your 7-14 iteractions with a fairly low value message - because you are diluting it for a mass market (consider print ads/billboards/tv).With permission marketing you are having people come to you based on your knowledge or expertise, you can target more, measure data more quickly and change based on reactions. You can spend more of a limited budget and have more of a chance to engage with people that are going to buy (consider content marketing, webinars, ebooks).It really comes down to you, how you work, your business, want you offer, your customers and what they value.When all is said and done, you just need to try something and measure the results - tweak and improve.

Joel Warren answered this question

What are some business ideas that will cost me close to nothing?

Nothing costs nothing, but in your position you have time and so investing your time is the cost of any endeavour you pursuit. They the question becomes what can I spend my time on which will get the result I want.It is worth considering what you're goals are to, might be money or passion or something else.But onto your question:Business ideas that cost basically nothing is working out something you are able to do that other's find valuable, it could be literally anything - start writing about it, talking to others in similar areas, find a way to engage with people that have the money (probably not other students) and are willing to pay for your ideas (information) and/or ability to do something for them (service).These types of businesses are super low cost to start, you could start something basically fully on facebook and then expand when you are making money.I've also heard a great strategy for starting something new, it was to focus on something high value and high cost initially, this will give you the capital to continue to grow the business and develop other areas of your business that might be low cost/low value but mass market and recurring revenue. High value and high cost generally is some form of consulting.Best of luck, nothings - easy even with money - so stick it out and make it work.

Joel Warren answered this question

How do I know if using a kickstart is the way to go?

I haven't had direct experience with this but some of the ideas I've heard from successful crowd funding campaigns:Invest in a video that tells your story about your productConsider running a marketing campaign while you are running the kickstarter campaign - social ad buy seems the most obviousEncourage everyone that you know, in batches across each day of your kickstarter campaign to donate at least something - I've heard that the featured kickstarter projects are based on a day to day number of backers (doesn't matter the amount they back)Aim to get in the popular or new & noteworthy categories everydayLet us know if you end up putting up a campaign, and goodluck

Joel Warren answered this question

What is the best way to connect with super yacht owners?

Great question, I doubt there is a one size fits all answer.Here's my attempt: Do you have a customer already or even a potential customer? Can you profile them out into a full persona? How do they spend their time, where do they go, what services do they use?I think your most successful areas for attracting new customers would be Word of Mouth (people like to talk about new shiny objects) and joint ventures. Can you partner with another business that is offering services to your customers, show them how you can add value to their service or business by connecting you with their client base.

Joel Warren answered this question

Ananda Raj Pandey
Ananda Raj Pandey, Developer at SavvySME

Business Management

What motivates you to grow?

I'd be interested in the answers here.Personally and in terms of my business, I think growth is an inherit factor in happiness - to see progress - especially in something that you spend a lot of your time doing.

Joel Warren answered this question

What would you recommend doing to grow an online deals community?

Start with building a community, rather than focusing on deals.I'm no expert in this but would love to be. I listened to this podcast recently which had some great ideas about this: https://mixergy.com/interviews/be-true-brand-you-w...My take aways and how they could apply to your situation:Bring people together in a similar niche/industryEngage them so they feel like they are part of somethingPut things out like the deals you you want to sell and get feedback on what the community thinks of itCreate more deals based on feedback from the groupIt'll come down to what value you can provide the community? Online deals are a dime a dozen and why should anyone care about a new deals community?Take your time, research, find people that you can add real value and see what you can do to gather than engage with those people before pushing your own agenda - make it authentic.Best of luck, I can see amazing success in these styles of business - but only if they are adding real value - which is the million dollar question everyone is looking for.

Joel Warren answered this question

Loading A Theme To A WordPress Says It's Too Big, Any Ideas?

The issue is your hosting configuration. Contact your host and ask them to increase your php_max_upload limit. By default it's 2mb which is not reasonable these days.You can also google increase upload limit wordpress and see if there are ways you can dyi, but your host should be able to look after it.

Joel Warren answered this question

What are the ways to improve website speed?

Use google page speed test to check your page performance: https://developers.google.com/speed/pagespeed/insi...It gives some suggestions on improving performance which you can follow.Some common approaches:Concatenate and minify scripts and styles - there are lots of wordpress plugins for thisThis is also a moot point if you can upgrade your hosting to run http2Remove unneeded functionality, if using WordPress the key way to slow down your site is to add too many plugins without reviewing their affect on your siteUpgrade your hosting - I've upgraded a couple sites recently to php7 which runs tons faster, especially after moving onto http2Optimise the images on your site, you can save a ton of space here - check out this service: https://imagify.io/

Joel Warren answered this question

Where do I start looking to obtain my web address?

What you are after is a domain registrar, easy to google.One of the biggiest and well known is godaddy, but all providers are very similar in price and features.You might want to consider where you will host your website as most hosting services offer domain registration and it can be easier to keep all your website stuff together with one provider so it doesn't become confusing.Aviod MelbourneIT, every interaction I've had with them over 7 years has been a problem.Generally I use VentraIP.Cheers,Joel

Joel Warren answered this question

How do I sell web development services for the first time?

Hi Richards,Getting customers is always a challenge, relying on SEO is a huge gamble.A couple of suggestions:Reach out to family and friends to see if they are interested in your servicesContact businesses that you know, cafe's that you frequent, etcPost an ad on gumtreeFind some local networking eventsGet in touch with similar businesses in the area and have a chatI think I've used all these approach myself, remember people are people and the easiest way to connect and establish a relationship is to talk to them, not from behind a screen.Goodluck.

Joel Warren answered this question

What does it mean to whitelabel your wordpress website?

Generally it means to replace references to WordPress in the admin, i.e. login screen, admin bar etc.Some website designers use this, I update the logo on the login screen but refrain from trying to "hide" WordPress as I value WordPress and what it allows me to do.

Joel Warren answered this question

I'm running Facebook ads but no one is signing up on my website, what do I do?

Hi Cassie,This is a common senario. The main problem is you are directing traffic with what I assume is an engaging ad if it's getting clicks, but then you directing them to a homepage - which generally don't have a strong sales narrative. I'm generalising here but that's my experience.If you visit your own website is there a clear direction to take the action you want people to take?If so- great, but then consider if the websites directive as related to what you discuss in your ad? If not people may be getting confused or not finding the right action to take on your website.If you are directing paid traffic to your website it worth considering this as a "campaign" and setting up the supporting structure to make it successful. I.e. use a landing page specific to the ad, so you get a consistent message that's obvious and can't be mistaken.Consider what you are giving people in exchange for signing up? Are you targeting the right market? is it valueable to that market? Are you expecting too much from a single interaction? Do you have a something in place to nuture them after they sign up so they eventually purchase?Sorry bit of a brain dump, but hopefully there are some gem's in there.If you reply with more detail I can advice more specifcally.Be amazing,Joel Warren

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Joel Warren answered this question

When we get a lead, when should we call?

All your questions are subjective, the main point that's worth considering though is: When can you call when you are most current in the leads mind?This is most likely when they have first initiated contact, be responsive - contacting as soon as possible will make sure you are welcoming yourself into the conversation rather than letting time pass and having doubts enter their mind.Who is your client? If they are a decision maker in a mid to large business they might be flat out during business hours managing their team/business and reserve decisions about accounting to specific times or days when they can focus - and you should be able to see this by tracking when they are interacting with you.It's a busy world and people's attention is constantly under attack, if you aren't in your customers mind when they are considering you to solve their issue then you won't do a deal.If you have a longer buying process, you might be nuturing a lead with content to better position yourself, but it's still valid to touch base on initial contact to make sure you are connecting on a personal level - the conversation on the phone just might be a slightly different one - a short and sweet introduction and to answer any questions they have.

Joel Warren answered this question

Is digital marketing taking over traditional marketing?

Yes and no, I don't think there is a overall answer for all situations.Traditional marketing is still super relevant, all the ideas have been around for 100's of years and they are tried and trusted. Where some forms of traditional marketing fall down is that it's hard to get in front of the same number of people as digital, and it's harder to extract the data.In a world of digital, traditional can be a nice surprise amongst the noise.The other big difference between the 2 is that tradition is generally interruption marketing, where digital can be more permission marketing.Interruption marketing has been the norm for a long time - you are pushing your marketing on some one and people start to develop shields to ignore this kind of marketing - it also generally costs a lot more because you are trying to get your 7-14 iteractions with a fairly low value message - because you are diluting it for a mass market (consider print ads/billboards/tv).With permission marketing you are having people come to you based on your knowledge or expertise, you can target more, measure data more quickly and change based on reactions. You can spend more of a limited budget and have more of a chance to engage with people that are going to buy (consider content marketing, webinars, ebooks).It really comes down to you, how you work, your business, want you offer, your customers and what they value.When all is said and done, you just need to try something and measure the results - tweak and improve.

Joel Warren answered this question

What are some business ideas that will cost me close to nothing?

Nothing costs nothing, but in your position you have time and so investing your time is the cost of any endeavour you pursuit. They the question becomes what can I spend my time on which will get the result I want.It is worth considering what you're goals are to, might be money or passion or something else.But onto your question:Business ideas that cost basically nothing is working out something you are able to do that other's find valuable, it could be literally anything - start writing about it, talking to others in similar areas, find a way to engage with people that have the money (probably not other students) and are willing to pay for your ideas (information) and/or ability to do something for them (service).These types of businesses are super low cost to start, you could start something basically fully on facebook and then expand when you are making money.I've also heard a great strategy for starting something new, it was to focus on something high value and high cost initially, this will give you the capital to continue to grow the business and develop other areas of your business that might be low cost/low value but mass market and recurring revenue. High value and high cost generally is some form of consulting.Best of luck, nothings - easy even with money - so stick it out and make it work.

Joel Warren answered this question

How do I know if using a kickstart is the way to go?

I haven't had direct experience with this but some of the ideas I've heard from successful crowd funding campaigns:Invest in a video that tells your story about your productConsider running a marketing campaign while you are running the kickstarter campaign - social ad buy seems the most obviousEncourage everyone that you know, in batches across each day of your kickstarter campaign to donate at least something - I've heard that the featured kickstarter projects are based on a day to day number of backers (doesn't matter the amount they back)Aim to get in the popular or new & noteworthy categories everydayLet us know if you end up putting up a campaign, and goodluck

Joel Warren answered this question

What is the best way to connect with super yacht owners?

Great question, I doubt there is a one size fits all answer.Here's my attempt: Do you have a customer already or even a potential customer? Can you profile them out into a full persona? How do they spend their time, where do they go, what services do they use?I think your most successful areas for attracting new customers would be Word of Mouth (people like to talk about new shiny objects) and joint ventures. Can you partner with another business that is offering services to your customers, show them how you can add value to their service or business by connecting you with their client base.

Joel Warren answered this question

Ananda Raj Pandey
Ananda Raj Pandey, Developer at SavvySME

Business Management

What motivates you to grow?

I'd be interested in the answers here.Personally and in terms of my business, I think growth is an inherit factor in happiness - to see progress - especially in something that you spend a lot of your time doing.

Joel Warren answered this question

What would you recommend doing to grow an online deals community?

Start with building a community, rather than focusing on deals.I'm no expert in this but would love to be. I listened to this podcast recently which had some great ideas about this: https://mixergy.com/interviews/be-true-brand-you-w...My take aways and how they could apply to your situation:Bring people together in a similar niche/industryEngage them so they feel like they are part of somethingPut things out like the deals you you want to sell and get feedback on what the community thinks of itCreate more deals based on feedback from the groupIt'll come down to what value you can provide the community? Online deals are a dime a dozen and why should anyone care about a new deals community?Take your time, research, find people that you can add real value and see what you can do to gather than engage with those people before pushing your own agenda - make it authentic.Best of luck, I can see amazing success in these styles of business - but only if they are adding real value - which is the million dollar question everyone is looking for.

Joel Warren answered this question

Loading A Theme To A WordPress Says It's Too Big, Any Ideas?

The issue is your hosting configuration. Contact your host and ask them to increase your php_max_upload limit. By default it's 2mb which is not reasonable these days.You can also google increase upload limit wordpress and see if there are ways you can dyi, but your host should be able to look after it.

Joel Warren answered this question

What are the ways to improve website speed?

Use google page speed test to check your page performance: https://developers.google.com/speed/pagespeed/insi...It gives some suggestions on improving performance which you can follow.Some common approaches:Concatenate and minify scripts and styles - there are lots of wordpress plugins for thisThis is also a moot point if you can upgrade your hosting to run http2Remove unneeded functionality, if using WordPress the key way to slow down your site is to add too many plugins without reviewing their affect on your siteUpgrade your hosting - I've upgraded a couple sites recently to php7 which runs tons faster, especially after moving onto http2Optimise the images on your site, you can save a ton of space here - check out this service: https://imagify.io/

Joel Warren answered this question

Where do I start looking to obtain my web address?

What you are after is a domain registrar, easy to google.One of the biggiest and well known is godaddy, but all providers are very similar in price and features.You might want to consider where you will host your website as most hosting services offer domain registration and it can be easier to keep all your website stuff together with one provider so it doesn't become confusing.Aviod MelbourneIT, every interaction I've had with them over 7 years has been a problem.Generally I use VentraIP.Cheers,Joel

Joel Warren answered this question

How do I sell web development services for the first time?

Hi Richards,Getting customers is always a challenge, relying on SEO is a huge gamble.A couple of suggestions:Reach out to family and friends to see if they are interested in your servicesContact businesses that you know, cafe's that you frequent, etcPost an ad on gumtreeFind some local networking eventsGet in touch with similar businesses in the area and have a chatI think I've used all these approach myself, remember people are people and the easiest way to connect and establish a relationship is to talk to them, not from behind a screen.Goodluck.

Joel Warren answered this question

What does it mean to whitelabel your wordpress website?

Generally it means to replace references to WordPress in the admin, i.e. login screen, admin bar etc.Some website designers use this, I update the logo on the login screen but refrain from trying to "hide" WordPress as I value WordPress and what it allows me to do.

Joel Warren answered this question

I'm running Facebook ads but no one is signing up on my website, what do I do?

Hi Cassie,This is a common senario. The main problem is you are directing traffic with what I assume is an engaging ad if it's getting clicks, but then you directing them to a homepage - which generally don't have a strong sales narrative. I'm generalising here but that's my experience.If you visit your own website is there a clear direction to take the action you want people to take?If so- great, but then consider if the websites directive as related to what you discuss in your ad? If not people may be getting confused or not finding the right action to take on your website.If you are directing paid traffic to your website it worth considering this as a "campaign" and setting up the supporting structure to make it successful. I.e. use a landing page specific to the ad, so you get a consistent message that's obvious and can't be mistaken.Consider what you are giving people in exchange for signing up? Are you targeting the right market? is it valueable to that market? Are you expecting too much from a single interaction? Do you have a something in place to nuture them after they sign up so they eventually purchase?Sorry bit of a brain dump, but hopefully there are some gem's in there.If you reply with more detail I can advice more specifcally.Be amazing,Joel Warren

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