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David Mooney
Top 10% Digital Marketing

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Member Since August 2014

Fortitude Valley, QLD, 4006

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Search Engine Optimisation (SEO)

Lightbox Ads

It seems that Google is updating its policies, interface and features each and every week! Just as you might get your head around one particular feature, they go and update it to improve targeting, responsiveness or creativity. In this instance, Google’s update to their engagement display ad format (Lightbox ads) is no exception! Things are moving fast surrounding their AdGallery ad formats an...

Ecommerce

Your One Stop Google Shopping Shop

Google Shopping has been changing so fast it’s not even funny. As a digital specialist, it’s hard enough to keep up with, let alone for your general e-commerce shop owner. With so much to think about and understand, I want to give you a bit of a one stop shop for your Google Shopping campaigns! I’ve got a couple of simple tips which will allow your campaign to grow and give you the absolute ...

Search Engine Optimisation (SEO)

AdWords and Analytics - Like Peas in a Pod!

On its own, AdWords is a fantastic marketing tool to drive relevant traffic to your website. It allows you to choose which keywords are most important to your marketing objectives and letting you bid what you want in order to bring people in. On the other side of the coin, on its own, Analytics is a fantastic tool for shining a light on your traffic and how users behave on your website. It allows ...

Ecommerce

eCommerce Tips & Tricks

More and more I’m seeing eCommerce businesses starting up and taking off. In my job as a digital marketing specialist, I deal with eCommerce platforms every day. But not all platforms are created equally – so let’s look into a few tips which may help any eCommerce site convert the extra few sales that could be the difference each month that will allow your business to grow! 1) Know your mar...

Sales and Marketing

Spend More to Make More

Account spend can be a funny thing. Often I’ll get asked how much we need to spend to get a result. The answer I give is usually a convoluted variation on "how long is a piece of string?" Google looks at a number of things when it comes to your budget and I want to shine some light on how you can best get results out of a campaign and how you can best work out how much to spend. When it comes do...

Sales and Marketing

Driving Calls to Drive Leads

Calls can be the Holy Grail for some advertisers. What could be better than getting your potential customer on the other end of the phone in order to generate a booking, lead, quote request or sale? What you can achieve in a simple two minute phone call can be head and shoulders above a web enquiry (which can sometimes mean five or six emails back and forward). Google has just made prompting your ...

Sales and Marketing

Mobile Marketing Options You Have to Consider

Targeting mobile devices is becoming increasingly important for any digital marketing strategy. It makes sense, right? Think about how often you’re out and about, on the move and you feel the need to instantly connect with a business, supplier or product. It can be as simple as wanting to know more about a particular product, find out the opening hours, and find the after-hours phone number… a...

Ecommerce

How to Troubleshoot a Google Shopping Campaign

Google Shopping is a great tool for anyone running an e-commerce website. It allows you to pull product information from the back end of your website and deliver relevant ads to your customers directly on the front page of Google. For a lot of people, it’s still fairly new and knowing what do to with a shopping campaign once set up can be pretty daunting to begin with. In this article, I will ru...

Search Engine Optimisation (SEO)

How to Target Using Google AdWords' Display Network

The display network on Google AdWords is something that many people leave well alone. Sure, it has a really cheap cost per click and sure, you can rack up tens of thousands of impressions per week, but if they’re not targeted, what is the point? One issue many advertisers find is that the display network can run through their budget very quickly bringing in nothing more than a lot of irrelevant...

Digital Marketing

Give Custom Segments the Green Light in Google Analytics

As you probably know by now, I’m a bit of a fan of Google Analytics. It’s something I use on every account I work on, every day of the week. I want to break down a couple of ways that you can segment to better understand your customer. Here are my top 3 ways to use market segmentation within Analytics to improve your online marketing results. 1) Geographic If you are a national business th...

Digital Marketing

Tips on How To Fit AdWords Into Your Overall Digital Strategy

One risk that a lot of small businesses take when it comes to digital strategy is putting all their eggs into one basket. What I mean by this is that relying completely on one form of advertising and nothing else. A lot of the time, this is out of necessity given that it may not be financially viable to access multiple avenues of advertising, and that’s completely okay. What I want to do in my f...

Digital Marketing

Google Adwords Campaign: What to Expect When Expecting

When dealing with your Google AdWords campaign, it’s important to test and measure. Looking at your campaign and understanding where the quality is within the campaign, plus leveraging that which is working and split testing new strategies against that to improve result; it can become quite a mission. A common question that comes up when talking about this process with clients is, ‘How long b...

Digital Marketing

YouTube Tools for Success

When it comes to search volume, it might surprise a lot of people to know that YouTube is the number 2 search engine in the world behind Google. Even with this incredible statistic, many digital marketers overlook it when creating their holistic online strategies. The truth is, YouTube is really easy to advertise on. Because it’s often overlooked, it can be quite cheap too! I want to share wit...

Digital Marketing

The Many Branches of Google Analytics: Treemaps

Measuring performance of any online marketing strategy can be difficult at the best of times. Performance of a digital campaign can be such an intangible thing; you can’t touch it, you can’t see it and, it’s usually measured in feelings (which are no way to measure anything at all). What I mean by this is more often than not, you hear people say ‘It feels busy,’ or, ‘I think the phone ...

Search Engine Optimisation (SEO)

How to Use CPA Bidding Like a Pro

Conversion Optimiser (CPA or Cost Per Acquisition bidding) is a bidding tool which lets AdWords use your historical conversion data to determine when to bid, how much to bid and what to bid on in order to secure you conversions at the best possible acquisition cost. Put simply, it takes your campaigns conversion data, analyses it and bids on your behalf based on bringing in conversions at the best...

Advertising

To Pause or Not to Pause -- AdWords Over Christmas

With December only two weeks away and Christmas just around the corner, a lot of businesses will be looking at slowing things down over the holiday period. In my experience (with the exception of retail), most other forms of business generally wind things down for the week over Christmas as they give their staff a much needed break. But what about your Google advertising? Many businesses tend to p...

Digital Marketing

Question about Google Search: To Google or Not to Google Yourself

A common problem that comes up in the day to day running of many digital accounts is when clients Google themselves. This article tackles a common question about Google search. I can completely understand why as a business owner, you would want to Google your top keywords to see if you’re showing. Googling yourself is a quick and easy way to check on your AdWords results and shows you who you ar...

Sales and Marketing

Remarketing 2.0: Dynamic Remarketing Explained

Dynamic Remarketing is here -- making it faster and easier to create more targeted marketing material to drive sales or generate leads. Google has recently released Dynamic Remarketing which is the next step in their Remarketing platform. It allows all verticals to tailor display campaigns to the needs and interests of their customers. Before we launch into Dynamic Remarketing, I want to bring ...

Digital Marketing

Tracking Conversions for Christmas

I was recently reading an article about getting your online business ready for Christmas. The article I was reading informed me that more than half of consumers online will have started Christmas shopping before the beginning of December. This idea got me thinking, not about this Christmas, but about next Christmas… What are some things you can begin working on now which will help set you apart ...

Digital Marketing

Taking credit where credit is due: Website Call Conversions

For anyone who has been following my articles over the past few weeks, there is probably something you know about me by now. Tracking. I’m all about tracking. When it comes to digital marketing, tracking is everything. I’ve said it before, your campaign is only as good as the quality of the data you’re working with. This is where Google’s latest tool comes into play, ‘Website Call Conver...

Digital Marketing

Is Your Website A Minimum Wage Cashier?

We all know that generating leads is one of the most important parts of running a business. You could have the a fantastic idea and a fantastic product, but if your customers cannot get in contact to be able to enquire about your product or service, then you haven’t got much. This simple interaction is the way people have been conducting business since day dot. Customer service and customer inte...

Digital Marketing

Changing the Image of the Bounce Rate

As a digital marketing specialist, I deal with a lot of web sites from a lot of different industries each and every week. The great thing about my job is that it is so varied as no two websites or campaigns I run are the same. There is however one common thread that runs between every client I deal with, and some place more emphasis on it than others. Bounce Rate. In this article I want to shine ...

Digital Marketing

#Hashtag Mindblown - The Latest Game Changer

Game changer. You hear it a lot in online marketing. Everything happens, changes and updates so fast that as soon as people have their head around the latest ‘game changer’ the game has just been changed. Again. As a result, I don’t want to use the term lightly. However, when I started to look and experiment with ideas surrounding the latest ‘game changer’ a whole new world opened up to...

Selling Online

Build An Online Buying Cycle to Drive More Sales

For many people who run a successful business, taking the next step to the online realm seems like a natural progression. Having said this, just because a business runs well in the real world does not mean it will transfer to an online platform that easily. There can be many roadblocks on the way to successfully integrating an online platform into your current business model. In this article I’l...

Digital Marketing

Online Marketing Essentials: Google Tag Manager

When I talk to people about my career, I find that they get excited at first exclaiming: "Oh digital marketing, that’s like Facebook right!?" Sadly, nothing seems to put someone to sleep faster then explaining that digital is so much more than social media and that an integral part of digital marketing is ensuring data quality and integrity – but it’s the truth. By ensuring that you’re w...

Sales and Marketing

Back to Basics: AdWords Quality Score Made Easy

More often than not, I get asked by clients about the quality score of their Google AdWords keywords. They want to better understand what they mean, what they’re made of and of course, how to make them better. With that in mind, I thought I would take this opportunity to take things back to basics. After all, if we don’t fully understand the foundation of AdWords, how can we ever expect to bui...

Digital Marketing

Multi-Channel Funnels: Fitting Your Strategy to Your Customer

For a lot of business owners, it can be difficult to accurately measure the return of their online spend. With the digital marketplace getting increasingly competitive, it is important to make sure you can accurately measure the return on the money being pumped into any online marketing strategy.  But that's easier said than done, right? In recent times, there has been a shift in online consumer...

Search Engine Optimisation (SEO)

Lightbox Ads

It seems that Google is updating its policies, interface and features each and every week! Just as you might get your head around one particular feature, they go and update it to improve targeting, responsiveness or creativity. In this instance, Google’s update to their engagement display ad format (Lightbox ads) is no exception! Things are moving fast surrounding their AdGallery ad formats an...

Ecommerce

Your One Stop Google Shopping Shop

Google Shopping has been changing so fast it’s not even funny. As a digital specialist, it’s hard enough to keep up with, let alone for your general e-commerce shop owner. With so much to think about and understand, I want to give you a bit of a one stop shop for your Google Shopping campaigns! I’ve got a couple of simple tips which will allow your campaign to grow and give you the absolute ...

Search Engine Optimisation (SEO)

AdWords and Analytics - Like Peas in a Pod!

On its own, AdWords is a fantastic marketing tool to drive relevant traffic to your website. It allows you to choose which keywords are most important to your marketing objectives and letting you bid what you want in order to bring people in. On the other side of the coin, on its own, Analytics is a fantastic tool for shining a light on your traffic and how users behave on your website. It allows ...

Ecommerce

eCommerce Tips & Tricks

More and more I’m seeing eCommerce businesses starting up and taking off. In my job as a digital marketing specialist, I deal with eCommerce platforms every day. But not all platforms are created equally – so let’s look into a few tips which may help any eCommerce site convert the extra few sales that could be the difference each month that will allow your business to grow! 1) Know your mar...

Sales and Marketing

Spend More to Make More

Account spend can be a funny thing. Often I’ll get asked how much we need to spend to get a result. The answer I give is usually a convoluted variation on "how long is a piece of string?" Google looks at a number of things when it comes to your budget and I want to shine some light on how you can best get results out of a campaign and how you can best work out how much to spend. When it comes do...

Sales and Marketing

Driving Calls to Drive Leads

Calls can be the Holy Grail for some advertisers. What could be better than getting your potential customer on the other end of the phone in order to generate a booking, lead, quote request or sale? What you can achieve in a simple two minute phone call can be head and shoulders above a web enquiry (which can sometimes mean five or six emails back and forward). Google has just made prompting your ...

Sales and Marketing

Mobile Marketing Options You Have to Consider

Targeting mobile devices is becoming increasingly important for any digital marketing strategy. It makes sense, right? Think about how often you’re out and about, on the move and you feel the need to instantly connect with a business, supplier or product. It can be as simple as wanting to know more about a particular product, find out the opening hours, and find the after-hours phone number… a...

Ecommerce

How to Troubleshoot a Google Shopping Campaign

Google Shopping is a great tool for anyone running an e-commerce website. It allows you to pull product information from the back end of your website and deliver relevant ads to your customers directly on the front page of Google. For a lot of people, it’s still fairly new and knowing what do to with a shopping campaign once set up can be pretty daunting to begin with. In this article, I will ru...

Search Engine Optimisation (SEO)

How to Target Using Google AdWords' Display Network

The display network on Google AdWords is something that many people leave well alone. Sure, it has a really cheap cost per click and sure, you can rack up tens of thousands of impressions per week, but if they’re not targeted, what is the point? One issue many advertisers find is that the display network can run through their budget very quickly bringing in nothing more than a lot of irrelevant...

Digital Marketing

Give Custom Segments the Green Light in Google Analytics

As you probably know by now, I’m a bit of a fan of Google Analytics. It’s something I use on every account I work on, every day of the week. I want to break down a couple of ways that you can segment to better understand your customer. Here are my top 3 ways to use market segmentation within Analytics to improve your online marketing results. 1) Geographic If you are a national business th...

Digital Marketing

Tips on How To Fit AdWords Into Your Overall Digital Strategy

One risk that a lot of small businesses take when it comes to digital strategy is putting all their eggs into one basket. What I mean by this is that relying completely on one form of advertising and nothing else. A lot of the time, this is out of necessity given that it may not be financially viable to access multiple avenues of advertising, and that’s completely okay. What I want to do in my f...

Digital Marketing

Google Adwords Campaign: What to Expect When Expecting

When dealing with your Google AdWords campaign, it’s important to test and measure. Looking at your campaign and understanding where the quality is within the campaign, plus leveraging that which is working and split testing new strategies against that to improve result; it can become quite a mission. A common question that comes up when talking about this process with clients is, ‘How long b...

Digital Marketing

YouTube Tools for Success

When it comes to search volume, it might surprise a lot of people to know that YouTube is the number 2 search engine in the world behind Google. Even with this incredible statistic, many digital marketers overlook it when creating their holistic online strategies. The truth is, YouTube is really easy to advertise on. Because it’s often overlooked, it can be quite cheap too! I want to share wit...

Digital Marketing

The Many Branches of Google Analytics: Treemaps

Measuring performance of any online marketing strategy can be difficult at the best of times. Performance of a digital campaign can be such an intangible thing; you can’t touch it, you can’t see it and, it’s usually measured in feelings (which are no way to measure anything at all). What I mean by this is more often than not, you hear people say ‘It feels busy,’ or, ‘I think the phone ...

Search Engine Optimisation (SEO)

How to Use CPA Bidding Like a Pro

Conversion Optimiser (CPA or Cost Per Acquisition bidding) is a bidding tool which lets AdWords use your historical conversion data to determine when to bid, how much to bid and what to bid on in order to secure you conversions at the best possible acquisition cost. Put simply, it takes your campaigns conversion data, analyses it and bids on your behalf based on bringing in conversions at the best...

Advertising

To Pause or Not to Pause -- AdWords Over Christmas

With December only two weeks away and Christmas just around the corner, a lot of businesses will be looking at slowing things down over the holiday period. In my experience (with the exception of retail), most other forms of business generally wind things down for the week over Christmas as they give their staff a much needed break. But what about your Google advertising? Many businesses tend to p...

Digital Marketing

Question about Google Search: To Google or Not to Google Yourself

A common problem that comes up in the day to day running of many digital accounts is when clients Google themselves. This article tackles a common question about Google search. I can completely understand why as a business owner, you would want to Google your top keywords to see if you’re showing. Googling yourself is a quick and easy way to check on your AdWords results and shows you who you ar...

Sales and Marketing

Remarketing 2.0: Dynamic Remarketing Explained

Dynamic Remarketing is here -- making it faster and easier to create more targeted marketing material to drive sales or generate leads. Google has recently released Dynamic Remarketing which is the next step in their Remarketing platform. It allows all verticals to tailor display campaigns to the needs and interests of their customers. Before we launch into Dynamic Remarketing, I want to bring ...

Digital Marketing

Tracking Conversions for Christmas

I was recently reading an article about getting your online business ready for Christmas. The article I was reading informed me that more than half of consumers online will have started Christmas shopping before the beginning of December. This idea got me thinking, not about this Christmas, but about next Christmas… What are some things you can begin working on now which will help set you apart ...

Digital Marketing

Taking credit where credit is due: Website Call Conversions

For anyone who has been following my articles over the past few weeks, there is probably something you know about me by now. Tracking. I’m all about tracking. When it comes to digital marketing, tracking is everything. I’ve said it before, your campaign is only as good as the quality of the data you’re working with. This is where Google’s latest tool comes into play, ‘Website Call Conver...

Digital Marketing

Is Your Website A Minimum Wage Cashier?

We all know that generating leads is one of the most important parts of running a business. You could have the a fantastic idea and a fantastic product, but if your customers cannot get in contact to be able to enquire about your product or service, then you haven’t got much. This simple interaction is the way people have been conducting business since day dot. Customer service and customer inte...

Digital Marketing

Changing the Image of the Bounce Rate

As a digital marketing specialist, I deal with a lot of web sites from a lot of different industries each and every week. The great thing about my job is that it is so varied as no two websites or campaigns I run are the same. There is however one common thread that runs between every client I deal with, and some place more emphasis on it than others. Bounce Rate. In this article I want to shine ...

Digital Marketing

#Hashtag Mindblown - The Latest Game Changer

Game changer. You hear it a lot in online marketing. Everything happens, changes and updates so fast that as soon as people have their head around the latest ‘game changer’ the game has just been changed. Again. As a result, I don’t want to use the term lightly. However, when I started to look and experiment with ideas surrounding the latest ‘game changer’ a whole new world opened up to...

Selling Online

Build An Online Buying Cycle to Drive More Sales

For many people who run a successful business, taking the next step to the online realm seems like a natural progression. Having said this, just because a business runs well in the real world does not mean it will transfer to an online platform that easily. There can be many roadblocks on the way to successfully integrating an online platform into your current business model. In this article I’l...

Digital Marketing

Online Marketing Essentials: Google Tag Manager

When I talk to people about my career, I find that they get excited at first exclaiming: "Oh digital marketing, that’s like Facebook right!?" Sadly, nothing seems to put someone to sleep faster then explaining that digital is so much more than social media and that an integral part of digital marketing is ensuring data quality and integrity – but it’s the truth. By ensuring that you’re w...

Sales and Marketing

Back to Basics: AdWords Quality Score Made Easy

More often than not, I get asked by clients about the quality score of their Google AdWords keywords. They want to better understand what they mean, what they’re made of and of course, how to make them better. With that in mind, I thought I would take this opportunity to take things back to basics. After all, if we don’t fully understand the foundation of AdWords, how can we ever expect to bui...

Digital Marketing

Multi-Channel Funnels: Fitting Your Strategy to Your Customer

For a lot of business owners, it can be difficult to accurately measure the return of their online spend. With the digital marketplace getting increasingly competitive, it is important to make sure you can accurately measure the return on the money being pumped into any online marketing strategy.  But that's easier said than done, right? In recent times, there has been a shift in online consumer...

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