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Ling Lee

at Digital Marketing and Personal Branding

Member Since July 2013

Sydney, NSW, 2000

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2.07K FOLLOWERS

Qualified skills

Copywriting and Content Marketing
Journalists
Media Information & Or Services

Ling Lee answered this question

Ling Lee
Ling Lee, at Digital Marketing and Personal Branding

Importing

Ling Lee answered this question

Richard Schembri
Richard Schembri, Entrepreneur - Team Coach and Mentor in Network Marketing at Team Berrygood

Career Planning

What is your backup plan for income?

eBay business! Cheap, fast, and easy!

Ling Lee answered this question

Anqi wang
Anqi wang, at Sugarbomb_melb

Business Management

Can An eBay Seller With No ABN Register As A Business Seller?

Hey Anqi,

Sure, that is possible, but its not recommended. There are no disadvantages in getting an ABN anyway - its free, and instant! 

Hope that helps :D

Ling Lee answered this question

What makes the best corporate Christmas gifts?

I second what James said about wine. There's nothing you can go wrong with a beautiful bottle of red!

Other things I've received are tea leaves and pots of flowers. I think the best ones though, are handwritten Christmas cards from fellow business associates!

Website

Pizza Making: The Perfect Recipe for Web Design

  Web design was something that was always in my New Year's resolution that I never got round doing -- until now. After consulting with different web designers for my startup, the proud SME owner inside of me decided that no one understood my needs – so I decided to code my own! Currently, I’m half way into coding my website from scratch, but I decided to write this article anyway as a sim...

Ling Lee answered this question

Peter Jones
Peter Jones, Founder at LinkSmart

Business Growth

Does anyone know a company who provide extended warranties service?

Hi Peter, could you please clarify your question?

Do you mean, 'Does anyone know a company who will provide extended warranties?'

Ling Lee answered this question

Cathal Uniacke
Cathal Uniacke, Principal OHS Consultant at

Insurance

Which is Australia's riskiest industry according to major insurers?

Couldn't find much on this topic except for a news article from 2009:

Top 10 riskiest industries

Car retailing

The exit of the two largest car financiers (GE Money and GMAC) in December has left hundreds of dealers without financing, and facing the very real prospect of either closing or selling their business at a hugely discounted price. Add to that declining demand for new cars, which IBISWorld predicts will be down 5.3% by June 2009 with total revenue falling by more than 6%.

Tyre manufacturing

IBISWorld says weakening downstream demand from the car manufacturing industry on the back of falling discretionary spending and less credit will threaten the industry in 2009. Replacement tyres will suffer most as people put off changing tyres for as long as possible to either save the money or spend it on “essentials”. The industry also faces significant import competition from low-cost Asian countries, such as India, where production costs are around six times lower than in Australia.

Real estate agents

Despite falling interest rates and the enlarged first home owners’ grant, IBISWorld finds that Australians will, by and large, put off buying property in 2009. The result will be a serious drop in sales for real estate agents, with transaction values (and therefore agent’s fees and profit margins) also waning along with depreciating house prices. This financial year, industry revenue will be 7.5% lower than last year, and so far rate cuts haven’t resulted in higher auction clearance rates, particularly in Sydney and Melbourne.

International airlines

IBISWorld says an economic downturn in the key markets of the US, New Zealand, Japan, most of Europe and the accelerating slowdown in China will severely curb international travel to and from Australia in 2009, despite the low dollar. The global financial crisis is also putting a squeeze on business travel abroad, with forecast rises in jet fuel prices further compounding the industry’s woes.

Boatbuilding

With people not buying cars and delaying buying houses, it’s no surprise that boatbuilding will suffer in 2009, with its major customer segment being cash-rich retirees and wealthy business people – many of whom have incurred significant losses on the sharemarket in the last 12 months.

Silver, lead and zinc ore mining

The end of the resources boom and plunging commodities prices are putting this sector at risk, with zinc and lead prices particularly hard hit in 2008. IBISWorld is predicting a 30% drop in revenue this financial year.

Investment banking and securities brokerage

With revenue forecast to decrease by 15% this financial year, the glory days of our banking sector have truly come to an end.

Bricklaying

A sharp reduction in dwelling approvals will reduce demand for bricklaying services, while competition and revenue volatility will remain high due to the sector’s dependence on the construction cycle.

Catering and food service contractors

Much lower demand for catering services from the financial and resources industries will hit this sector hard, as well as poor demand for catering at sports and other major events as attendances fall in 2009.

Prawn fishing

Rising import competition and falling prices due to oversupply will affect this industry in 2009, as well as the fact seafood and prawns are viewed as discretionary items.

Others

Additional high-risk industries for 2009 will be; computer manufacturing, machine tool and part manufacturing, and tool and hardware manufacturing. IBISWorld says all of these are struggling against low-cost importers, fierce competition and a downturn in the construction cycle. Jewellery and watch retailers will also struggle since these are highly discretionary items.

Ling Lee answered this question

What is your favourite or preferred project management system?

I used to use Trello, however, I didn't like the UI. I thought it was a little ugly to use, and it was confusing. Plus, they didn't have an app for my phone.

Now my main project management system is Asana an Google Drive.  Google Drive is awesome because it lets me collaborate in real time, and plus I can get everything done on Google - email, Google plus, and analytics.

Asana is just beautiful & simple. What more can I say?

Accounting

Reviewed Accounting Apps: MYOB, Xero, And Quickbooks

A lot of small business owners struggle with accounting but thanks to technological advancements most of the tasks can be trusted to accounting software.  MYOB, XERO and Quickbooks are among the well-known accounting software that have proven to work effectively.  If you can't decide which accounting software to use, read this article and it will help you make up your mind.  When I was bui...

Ling Lee answered this question

Is it advisable to create a poll question on Facebook page?

Hey Mar, that really depends on what your Facebook page is about! 

That aside, a good question would be "What new <product, thing, or event> do you want?"

Copywriting and Content Marketing

Drunken Chickens and Drunk Chickens

​Disclaimer: no chickens were harmed while writing this article. I was eating lunch with my work colleagues when the subject of drunken chicken came up. Of course, I had no idea what it was. Being the ever-curious foodie, I asked, “What type of alcohol do they give to the chicken to make it drunk?” (For those who are unfamiliar with the drunken chicken, it is the name given to several dif...

Website

Pizza Making: The Perfect Recipe for Web Design

  Web design was something that was always in my New Year's resolution that I never got round doing -- until now. After consulting with different web designers for my startup, the proud SME owner inside of me decided that no one understood my needs – so I decided to code my own! Currently, I’m half way into coding my website from scratch, but I decided to write this article anyway as a sim...

Accounting

Reviewed Accounting Apps: MYOB, Xero, And Quickbooks

A lot of small business owners struggle with accounting but thanks to technological advancements most of the tasks can be trusted to accounting software.  MYOB, XERO and Quickbooks are among the well-known accounting software that have proven to work effectively.  If you can't decide which accounting software to use, read this article and it will help you make up your mind.  When I was bui...

Copywriting and Content Marketing

Drunken Chickens and Drunk Chickens

​Disclaimer: no chickens were harmed while writing this article. I was eating lunch with my work colleagues when the subject of drunken chicken came up. Of course, I had no idea what it was. Being the ever-curious foodie, I asked, “What type of alcohol do they give to the chicken to make it drunk?” (For those who are unfamiliar with the drunken chicken, it is the name given to several dif...

Business Coaching

The bare necessities of business

Recently, I built my own start-up for the first time from absolute scratch. This is when I realised how important the bare necessities of businesses are. Trying to keep my costs down, I spent most of my time trawling through OzBargain looking for freebie software and deals. After a series of mishaps, I finally realised that sometimes, it’s ok to spend some money for quality and necessary things....

Budgeting and Forecasting

You, Me, and The Federal Budget 2014

And its out. The Federal Budget for 2014. For you, fellow owners of SME’s, it is quite optimistic. Aside from the fact that medical certificates will now cost $7 (this will sure be an incentive to not pull off sickies), and that fuel prices will probably never ever, ever come down, there are more benefits than downsides for SME owners. Here are some key things to look out for: 1. Small Busin...

Human Resources

Do your employees run to catch the train for work for the right reasons?

Take a moment to sit back in your chair, close your eyes and think about what sort of employer you are. If you are an employee, think about what your boss is like. Since the late 20th century, ideas about emotional intelligence as an important managerial factor have been widespread in all types of businesses. To this day, emotional intelligence is a crucial part of managers in all levels.  Wh...

Social Media

[Infographic] New social media data from 2013 to inform your 2014 strategy part one

As we enter into March, the last of Australian holiday-goers return from their summer break…and so (social media) life continues. The results are finally in, and the verdict has been issued by Spredfast. Social media remains the most crucial forms of communication for customer engagement.   Here are some key statistics to better inform your 2014 strategy: When marketers from enterprise brands...

Lean Startup Methodology

Booking my way to success

In my local bookshop, I used to walk through the ‘business’ and ‘self-help’ aisle as fast as possible. I grew up with the impression that the only cash-strapped dreamers read those books. Why do people pay money to read the same corny rags to riches story? Looking at the covers of successful businesspeople beaming with sparkling white teeth, I was extremely sceptical of the reviews promi...

Digital Marketing

Top 5 Email Marketing Tips for Savvy Entrepreneurs

Having an email marketing strategy is crucial for any business that values personalised marketing approaches. For that reason, you'll definitely need email marketing tips to help you ease the process and get the best out of your email marketing efforts. If you want to find out what those email marketing tips are, keep on reading the best 5 of them. You'll enjoy it. I love marketing emails. Rea...

Business Management

Digital literacy – are you falling behind?

Driving Business Online studied digital literacy and SMEs in Australia in September 2013, and released a report last month. Conducted by Lonergan, they surveyed of 507 Australian SMEs From the report, it can be seen that Australian SMEs are lagging behind in digital literacy. Below is an unofficial infographic I made with some other highlights in the findings: - Only 34% of SMEs list their conta...

Social Media

Decoding your Facebook page – Facebook Insights

Do you have a Facebook page for your business? I’m sure you do. But I wonder how many of you bother with Facebook Insights – the analytical tool that is integrated into your Facebook page. In terms of functionality, it is quite similar to Google Analytics, although it is not as detailed and power packed. However, it is very useful in helping you see how your page is doing on Facebook, and also...

Business Planning

Google Apps for Business: Taking Over the World Today

Success in entrepreneurship does not come out of big fat pockets of money, nor does it come out of doubt and fear. What is most important is to be able to use resources efficiently – that is, to take advantages of what you are and what you have. This is where Google apps for business plays an important role.   In my opinion, start-ups have a big advantage over large corporations. Firstly, one...

Public Relations (PR)

Power up your PR! Now packed with even more nutrients and juice.

PR releases are so boring. I find them to be as depressing as financial statements. To me, the term “PR release” brings to mind someone trumpeting news about the new, fabulous and glorious features of a new product. It’s great that new things are shiner and prettier than the previous models. But, I would probably thank you more by being sneaky in your advertising. So, that is why I want to ...

Copywriting and Content Marketing

Boggle them Bloggers!

Attention Bloggers! (Or potential bloggers) In my previous article, I highlighted guest blogging as a potential source of PR. Are you interested in it, and want more information? Now that the general public is increasingly turning to the Internet to find news and information, guest blogging is becoming more and more attractive than being a guest columnist on print media. An advantage of guest ...

Accounting

Internal Controls for Dummies

Today, I’ll be going a little off tangent with my usual marketing advice for some accounting tips.  Not many people know the importance a good internal control system. Those who are especially vulnerable are entrepreneurs who operate on a happy-go-lucky management system with little or no experience in managing people. But firstly, what is internal control?  It is a process that is undertaken ...

Copywriting and Content Marketing

So you think you can PR?

I want to open this article with two questions:  what does PR mean to your business, and how are you using it? Many business owners fall into the mistake of using PR for the sole purpose of advertising their company. Aside from promotional purposes, did you know that marketers use PR because it gives them the opportunity for free snooping on their competitors? PR is an essential aspect of ev...

Digital Marketing

Let the ad games begin! The difference between CPC and CPI and which is better for your business?

Online advertising is cheap, cheap, cheap and in a world where everything is about the money, money, and money, online advertising is certainly very attractive. In fact, it has become so attractive that it is everywhere. EVERYWHERE. So, what consumers do is ignore them. Advertisers are only partly to blame for the destruction of consumer attention. The fact that ads could be filled with potential...

Sales and Marketing

MARKETING 101: Driving your consumers the Vroom way.

What goes into the decision making process when buying a product? If you want to a theoretical answer to those questions, I suggest you go and open up a first-year marketing textbook. However, if you want to know how it becomes relevant in real life, continue on and read my story. Once upon a time, there was a village called Moneyville, and in this town there was a café that everyone loved calle...

Sales and Marketing

The WHY and HOW guide to B2B and B2C Marketing

Marketing and media are intrinsically linked in this day and age of technological innovation. In the media landscape, there are three spheres of people audience, advertisers and the government.  Leaving the government sphere aside (as it is not so relevant in this discussion), the interaction between audience and advertisers differs depending on the advertising context. On SavvySME, there are num...

Social Media

Advertising in the Brave New World

It used to be all about the big companies when it came to ads. Flashing billboards, posters, and TV commercials. Back in those days, people still read newspapers and subscribed to magazines.     In this brave new world, it’s all about the social media. Advertising budgets that used to go into thousands of dollars every year can now be squeezed down to a couple of hundred! However, it comes a...

Social Media

Social Media Coffee

WARNING: This article contains yet ANOTHER guide on how to use social media for your business. Also note that there is a HAZARD WARNING that this article may shock or provide you with enlightenment.   Coffee has been widely accepted as being an integral part of office culture. It is a physical need for most office employees to start their day. The taste of coffee is almost predictable, but every...

Social Media

You Face I Tweet. 10 Powerful social networks and their demographics

A cliché way to start the article would sound like this: Social networking has never been more prominent in our lives.   In response, I would say that social networking has never been more hated in our lives. We recognise our addiction to it, yet, most of us never have the courage to go cold turkey. What bliss would it be to go away from all of the envy-enticing photos of friends on the Sunshi...

Ling Lee answered this question

Ling Lee
Ling Lee, at Digital Marketing and Personal Branding

Importing

Ling Lee answered this question

Richard Schembri
Richard Schembri, Entrepreneur - Team Coach and Mentor in Network Marketing at Team Berrygood

Career Planning

What is your backup plan for income?

eBay business! Cheap, fast, and easy!

Ling Lee answered this question

Anqi wang
Anqi wang, at Sugarbomb_melb

Business Management

Can An eBay Seller With No ABN Register As A Business Seller?

Hey Anqi,

Sure, that is possible, but its not recommended. There are no disadvantages in getting an ABN anyway - its free, and instant! 

Hope that helps :D

Ling Lee answered this question

What makes the best corporate Christmas gifts?

I second what James said about wine. There's nothing you can go wrong with a beautiful bottle of red!

Other things I've received are tea leaves and pots of flowers. I think the best ones though, are handwritten Christmas cards from fellow business associates!

Ling Lee answered this question

Peter Jones
Peter Jones, Founder at LinkSmart

Business Growth

Does anyone know a company who provide extended warranties service?

Hi Peter, could you please clarify your question?

Do you mean, 'Does anyone know a company who will provide extended warranties?'

Ling Lee answered this question

Cathal Uniacke
Cathal Uniacke, Principal OHS Consultant at

Insurance

Which is Australia's riskiest industry according to major insurers?

Couldn't find much on this topic except for a news article from 2009:

Top 10 riskiest industries

Car retailing

The exit of the two largest car financiers (GE Money and GMAC) in December has left hundreds of dealers without financing, and facing the very real prospect of either closing or selling their business at a hugely discounted price. Add to that declining demand for new cars, which IBISWorld predicts will be down 5.3% by June 2009 with total revenue falling by more than 6%.

Tyre manufacturing

IBISWorld says weakening downstream demand from the car manufacturing industry on the back of falling discretionary spending and less credit will threaten the industry in 2009. Replacement tyres will suffer most as people put off changing tyres for as long as possible to either save the money or spend it on “essentials”. The industry also faces significant import competition from low-cost Asian countries, such as India, where production costs are around six times lower than in Australia.

Real estate agents

Despite falling interest rates and the enlarged first home owners’ grant, IBISWorld finds that Australians will, by and large, put off buying property in 2009. The result will be a serious drop in sales for real estate agents, with transaction values (and therefore agent’s fees and profit margins) also waning along with depreciating house prices. This financial year, industry revenue will be 7.5% lower than last year, and so far rate cuts haven’t resulted in higher auction clearance rates, particularly in Sydney and Melbourne.

International airlines

IBISWorld says an economic downturn in the key markets of the US, New Zealand, Japan, most of Europe and the accelerating slowdown in China will severely curb international travel to and from Australia in 2009, despite the low dollar. The global financial crisis is also putting a squeeze on business travel abroad, with forecast rises in jet fuel prices further compounding the industry’s woes.

Boatbuilding

With people not buying cars and delaying buying houses, it’s no surprise that boatbuilding will suffer in 2009, with its major customer segment being cash-rich retirees and wealthy business people – many of whom have incurred significant losses on the sharemarket in the last 12 months.

Silver, lead and zinc ore mining

The end of the resources boom and plunging commodities prices are putting this sector at risk, with zinc and lead prices particularly hard hit in 2008. IBISWorld is predicting a 30% drop in revenue this financial year.

Investment banking and securities brokerage

With revenue forecast to decrease by 15% this financial year, the glory days of our banking sector have truly come to an end.

Bricklaying

A sharp reduction in dwelling approvals will reduce demand for bricklaying services, while competition and revenue volatility will remain high due to the sector’s dependence on the construction cycle.

Catering and food service contractors

Much lower demand for catering services from the financial and resources industries will hit this sector hard, as well as poor demand for catering at sports and other major events as attendances fall in 2009.

Prawn fishing

Rising import competition and falling prices due to oversupply will affect this industry in 2009, as well as the fact seafood and prawns are viewed as discretionary items.

Others

Additional high-risk industries for 2009 will be; computer manufacturing, machine tool and part manufacturing, and tool and hardware manufacturing. IBISWorld says all of these are struggling against low-cost importers, fierce competition and a downturn in the construction cycle. Jewellery and watch retailers will also struggle since these are highly discretionary items.

Ling Lee answered this question

What is your favourite or preferred project management system?

I used to use Trello, however, I didn't like the UI. I thought it was a little ugly to use, and it was confusing. Plus, they didn't have an app for my phone.

Now my main project management system is Asana an Google Drive.  Google Drive is awesome because it lets me collaborate in real time, and plus I can get everything done on Google - email, Google plus, and analytics.

Asana is just beautiful & simple. What more can I say?

Ling Lee answered this question

Is it advisable to create a poll question on Facebook page?

Hey Mar, that really depends on what your Facebook page is about! 

That aside, a good question would be "What new <product, thing, or event> do you want?"

Ling Lee answered this question

Kevin Mallen
Kevin Mallen, Business Development Manager at

Social Media

What are the best strategies to expand your brand using Google Plus?

In addition to Jame's answer, Since your Google Plus account will show up on Google searches, so make sure you keep posting things and up to date!

Ling Lee answered this question

Ling Lee
Ling Lee, at Digital Marketing and Personal Branding

Website

How do you start building a website?

Thank you all for your suggestions and advice!

Ling Lee answered this question

Neil Steggall
Neil Steggall, Partner at Wardour Capital Partners

Research and Innovation

Is near enough good enough for SMEs?

Hi Neil,

I'd like to throw some fire into the debate by saying that sometimes, HD is not the best solution. What I mean is that HD sure makes things look good, but I think there are lots of other factors that one should consider - for example, internet speed. HD means slower loading times, and you can't guarantee that all Australians are on 4G or have fast and reliable internet. I myself use a laggy computer that takes ages to load and sometimes crashes thanks to the spanking new websites with a lot of multimedia content. But I guess it is all dependent on the situation. Maybe that extra 2 seconds faster loading time makes all the difference in the world for positive customer experience.

Ling Lee answered this question

Neil Steggall
Neil Steggall, Partner at Wardour Capital Partners

Social Media

How important is grammar and syntax in social media?

4 personal use, gramma and syntax doesnt matter, but for PR purposes it is extremely important - because what you post is a reflection of your company's image.

Ling Lee answered this question

Neil Steggall
Neil Steggall, Partner at Wardour Capital Partners

Budgeting and Forecasting

Is your SME affected by the long Australian Summer Holiday?

Some SME's are seasonal, so yes, they will be affected in a good way :D

Ling Lee answered this question

What content for newsletter would make you read one?

Hi Kevin, in my opinion, as long as there are inboxes, there will be people who will want mail in them

I wrote an article on this a couple of days ago, feel free to have a look here

Ling Lee answered this question

Do you find marketing enjoyable or is it a necessary evil?

To me, marketing is highly enjoyable. Marketing involves playing with psychology - and the baseline of marketing is manipulating people's behaviour.

I find it really fun because it makes me think a lot about how I think and view the world, and in a sense makes me understand myself better. I don't really see it as a game, but more as a social experiment. There is no one correct way to do things, and no guaranteed results. Most of the time, you just have to do it and see what happens.

That being said, it can be so incredibly frustrating when you set high expectations and get minimal results. Getting your wallet sucked dry and seeing minimal results probably is the reason why not many people like it. 

What many people don't realise about marketing is that its not a all about making ads. Its about analysis, budgeting, and requires a high level of discipline. Therefore, marketing isn't just a 'necessary evil',  its a integral part of running any sort of business. 

 

Ling Lee answered this question

Cassidy Poon
Cassidy Poon, Head of Digital & Social Media at LogicalTech Group

Social Media

What questions should every CEO ask his CMO about social media?

What's the budget for a social media campaign?

Ling Lee answered this question

Cassidy Poon
Cassidy Poon, Head of Digital & Social Media at LogicalTech Group

Social Media

Why should you stay as an "Anonymous" LinkedIn member?

Stalking on a social networking site is a key sign that a network is user engaging, in my opinion. I have no objections to being open in my profile. It is like an online resume. After all, the ultimate aim is to extend profile reach to as many people as possible.

Ling Lee answered this question

Cassidy Poon
Cassidy Poon, Head of Digital & Social Media at LogicalTech Group

Competition, Consumer and Trade Practices

Can our smart phones lower our cultural intelligence?

Cassidy, I think the 'moral panic' effect (as media studies like to call it) has been amplified too much. Everything will have a positive and negative effect, especially in regards to technological advances. In my opinion, smart phones have made everything more accessible, especially in regards to communication. People are able to keep in contact more easily, and physical distance is not much of an issue as it was before. Also, with smartphones, people are able to respond to emergencies more quickly and efficiently. That being said, I do have serious privacy issues especially in this day and age where data mining has become so pervasive and ubiquitous in smartphone use.

Ling Lee answered this question

Cassidy Poon
Cassidy Poon, Head of Digital & Social Media at LogicalTech Group

Product Development

Do you think the art installation is dangerous?

Cassidy, I'm not familiar with Northcote's High St but a quick Google search has shown me what looks like a potentially hazardous art installation! I do agree that it looks dangerous (even more so now that I see a watermelon being smashed on top of it). However, the art installation is placed where people are not supposed to be crossing anyway - and thus the amount of backlash it has received is highly unjustified.

Ling Lee answered this question

Wendy Huang
Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

Sales and Marketing

Who uses video marketing for their business?

Wendy,

I used to use video marketing, however, the amount and effort required to produce, edit and publish a video made me stay away from video marketing for a while.

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