53+ Views
About Lisa
I'm a business writer and videographer with over a decade of experience in online video. Originally from the UK, I first came to Australia in 1998 and also worked for several years in the Middle East.
Location
Roseville, NSW
Business Profile summary
Editing your own writing is tough. It's almost impossible to pick out your own errors, because you know what you wrote so you read it differently than another person would. These are the steps you... read more
More Articles from Lisa Creffield
5 lessons to learn from NaNoWriMo
It's already November, which means NaNoWriMo - or National Novel Writing Month - is upon us. Worldwide, over 200,000 amateur novelists (and some p... read more
5 observations about Facebook's decline
This recent Forbes article on Why Facebook is in Decline should be a wake-up call to businesses and marketers using social media. Five observations:... read more
How to make love to the camera
Getting into video but don’t have the looks of a Hollywood star or the physique of Sports Illustrated? Never fear, with these seven simple tricks... read more
7 clever ways to create video for free
Many businesses are keen to get into video these days, but cost can be a barrier. Here are seven smart alternatives to create a video or video-like... read more
More Questions from Lisa Creffield
Disclaimer text: is there any point to it?
Does the disclaimer text inserted at the bottom of many corporate emails actually hold any legal weight? Does it actually indemnify the company if an ... read more
First person 100%.But try to avoid "I" as much as possible. The more you can generalise and universalise your experience, the more it brings readers in and the more powerful it becomes. For example:"... read more
More Answers from Lisa Creffield
Is content syndication good idea, if it is then how to find best fit?
The era of personal blogs as a destination is pretty much over (unless you're super famous): you can't just leave it up on a site and hope to get clic... read more
What's Your Opinion on sites like Wix, Square Space, BigCommerce?
I have used Wix.com to set up a couple of sites. I find its interface very slow, and the blogging aspect of it (currently anyway) not easy or responsi... read more
How do you promote a restaurant which is located away from the main road?
Just thinking as a customer, three routes tend to get me to try out a new restaurant:1. Hearing about it word of mouth or in a review, and being able ... read more
How important is grammar and syntax in social media?
It is incredibly important. Writing well is a reflection of your intelligence and professionalism. Social media is also public media. If you wa... read more
Do you use video in your online marketing? Why or why not?
Video is powerful but it can be expensive, so you need a clear reason and strategy for it. Also, no video should be untranscribed. It costs just a fe... read more
Will the introduction of paywalls across Fairfax titles change your media consumption habits?
It's harsh because we really should be paying for quality journalism. But the reality is that unless a title has a really defined niche, like The Eco... read more
Many businesses are keen to get into video these days, but cost can be a barrier. Here are seven smart alternatives to create a video or video-like effect without needing a professional video shoot... read more
More Articles from Lisa Creffield
5 observations about Facebook's decline
This recent Forbes article on Why Facebook is in Decline should be a wake-up call to businesses and marketers using social media. Five observations:... read more
How to make love to the camera
Getting into video but don’t have the looks of a Hollywood star or the physique of Sports Illustrated? Never fear, with these seven simple tricks... read more
How to edit your own copy
Editing your own writing is tough. It's almost impossible to pick out your own errors, because you know what you wrote so you read it differently ... read more
5 lessons to learn from NaNoWriMo
It's already November, which means NaNoWriMo - or National Novel Writing Month - is upon us. Worldwide, over 200,000 amateur novelists (and some p... read more
How to edit your own copy
Editing your own writing is tough. It's almost impossible to pick out your own errors, because you know what you wrote so you read it differently ... read more
Does the disclaimer text inserted at the bottom of many corporate emails actually hold any legal weight? Does it actually indemnify the company if an employee uses their corporate email for inappropri... read more
More Questions from Lisa Creffield
How important is it for Australians to actually physically travel to Asia to get a sense of developments there?
What do you miss out on if you don't go? read more
Editing your own writing is tough. It's almost impossible to pick out your own errors, because you know what you wrote so you read it differently than another person would. These are the steps you... read more
More Articles from Lisa Creffield
5 lessons to learn from NaNoWriMo
It's already November, which means NaNoWriMo - or National Novel Writing Month - is upon us. Worldwide, over 200,000 amateur novelists (and some p... read more
5 observations about Facebook's decline
This recent Forbes article on Why Facebook is in Decline should be a wake-up call to businesses and marketers using social media. Five observations:... read more
How to make love to the camera
Getting into video but don’t have the looks of a Hollywood star or the physique of Sports Illustrated? Never fear, with these seven simple tricks... read more
7 clever ways to create video for free
Many businesses are keen to get into video these days, but cost can be a barrier. Here are seven smart alternatives to create a video or video-like... read more
More Questions from Lisa Creffield
Disclaimer text: is there any point to it?
Does the disclaimer text inserted at the bottom of many corporate emails actually hold any legal weight? Does it actually indemnify the company if an ... read more
It's harsh because we really should be paying for quality journalism. But the reality is that unless a title has a really defined niche, like The Economist, it's easy for readers to find similar cont... read more
More Answers from Lisa Creffield
Do you use video in your online marketing? Why or why not?
Video is powerful but it can be expensive, so you need a clear reason and strategy for it. Also, no video should be untranscribed. It costs just a fe... read more
How important is grammar and syntax in social media?
It is incredibly important. Writing well is a reflection of your intelligence and professionalism. Social media is also public media. If you wa... read more
How do you promote a restaurant which is located away from the main road?
Just thinking as a customer, three routes tend to get me to try out a new restaurant:1. Hearing about it word of mouth or in a review, and being able ... read more
For my personal website content should I write in 1st person or 3rd person?
First person 100%.But try to avoid "I" as much as possible. The more you can generalise and universalise your experience, the more it brings readers i... read more
community contribution
- Reputation: 631
- Articles: 6
- Answers: 7
- Questions: 2
- Comments: 6
Activity Feed
Showing latest 10 results.
For my personal website content should I write in 1st person or 3rd person?
