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Lisa Ormenyessy
Top 10% Customer Retention

Business Coach and Marketing Specialist at

Member Since April 2014

West Lakes, SA, 5021

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I help SME's gain leads easily without breaking the bank. Talk with me and discover how to spend your marketing dollar and achieve sales using simple, proven, low cost strategies. | SavvySME Members Only Offer - Request your Free Marketing Review Session (valued at $397) & identify the hidden opportunities in your business & put a stop to the expensive leaks in your marketing

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Official FAQ
Official FAQ, Inquisitor at SavvySME

Accounting

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Tim Gardner
Tim Gardner, Owner at Apprahensiv

Sales and Marketing

What can I do with a $100 marketing budget?

Some great answers here!  I specifically like Steve's approach.$100 gets you a lot of coffee meetings.   My twist on the same idea is to get onto linked in, find your target audience, connect and meet them in Real Life.  Business is about relationships so if you only get 5 good leads from your 50 coffee meetings you are on your way. 

Business Management

Boost Creativity by Not Working

A cup of coffee, lights down, music on - it's time to get that creativity flowing and work. This is not always the case and sometimes we are stuck hoping that creativity will come any moment.  There is no secret formula for boosting creativity, sometimes the best solution is walking away and coming back later.  Instead of sitting in front of the computer for hours, do something else until new ...

Succession Planning

Haven't Planned for Succession? It's Time for a Re-think

Nothing and no one is irreplaceable that includes you too, so sometimes it is for the best to leave the job to others.  Selling a business is a hard decision to make and can't be done overnight but with careful planning, you can make that decision and sell it quickly.  Your ultimate goal is to make your business more profitable and appealing for investors if your manager can make the busines...

Lisa Ormenyessy answered this question

Is Facebook group advertising a thing?

Hi Ben Short answer -no.Directly from Facebook Help:It's currently not possible to advertise for a Group using Facebook ads. You can create other types of ads though for a Page. Facebook Blueprint is a great introduction to creating ads: https://www.facebook.com/blueprint/?ref=u2uYou can learn how to create an ad here: https://www.facebook.com/help/633662000000451/?ref=u2uYou can learn about the different placements you can choose from for your ads here: https://www.facebook.com/help/407108559393196/?ref=u2uYou can also get very specific with your targeting options: https://www.facebook.com/business/help/433385333434831/?ref=u2uHow much it costs to advertise depends entirely on the amount of money you'd like to spend. You can learn about the cost of advertising here: https://www.facebook.com/help/214319341922580/?ref=u2uAdditionally, here are some resources to help you get started: https://www.facebook.com/about/ads/?ref=u2uhttps://www.facebook.com/advertising/?ref=u2uhttps://www.facebook.com/business/products/ads/?ref=u2uhttps://www.facebook.com/business/ads-guide/?ref=u2uhttps://www.facebook.com/business/learn/?ref=u2uYou might also want to check out these 10 Answers to FAQS, voted most useful by the community! → http://on.fb.me/1VaVR6b

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What discounted/free stuff can new startups access?

Hi Andrew,  If you are in Australia then the BEC's (Business Enterprise Centres) are a good resource.  They have business advisors on staff that will meet with you and advise you on what free resources are available.  I would also try googling strings such as 'shoestring start-ups'  'free business resources' etc.  Good Luck!

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Wajahat Mahmood, SPHR, SHRM-SCP
Wajahat Mahmood, SPHR, SHRM-SCP, Freelance "HR Analytics" Trainer at EduPristine Inc.

Human Resources

How to start an HR advisory business in Australia for SMEs?

Hi Wajahat,   I have not experience in the HR space per sea, however like all new businesses relationships are going to be your number one referral source for now.  I would be creating some business cards and going to as many netwroking sessions as possible where I could be meeting business owners that are in need of HR advisory.  Good Luck

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Have you used Instagram influencers in your business?

Hi Phil, I haven't as yet, however have been considering it for a new product I have released.  On reading on some business facebook groups I am a part of I have noticed that it can be quite hit and miss.The biggest takeaway I have gotten from my research so far is ensure you have all the right paperwork ie contracts - branding specs etc in place is key.  What are they going to do on your behalf (ie how many posts, what are they going to say, what hashtags etc they are going to use etc)  and How are they going represent you , when , how often etc.I was shocked to hear how many 'scammers' there are out there - with fake followers, bots etc that will not yeild any results.   I say Go for it!  but, like all business - Do your own research and Due Diligence!

Lisa Ormenyessy answered this question

What are your favourite business podcasts?

Hi Andrea, I find podcasts an awesome way to stay up to date and to ingest nuggets of information around my hobbies and interests without it eating into my day.  Best times to listen are in the car / waiting for the bus/ on the bus,/  between appoinments etc.My favourites at the moments areThe Trader Cobb Crypto PodcastI Love Real EstateThe Abundant AritistTed Talks DailyMomentum for the Entrepreneur (Alex Charfen)  - Any Entrepreneur needs to listen to this one just for his fabulous introduction! Freakonomics RadioWhat are yours? 

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Is there an Alibaba equivalent within Australia US or Europe?

Hi Jonathon,  It will depend on what type of product you are looking for.  there are a couple of Australian websites that while are not as comprehenisve as Alibaba are Australian which was you questions.  Google search Australian Dropshippers - you will find a comprehensive list and an association that respresents them.  

Business Management

Home Renovation Business: From Hitting Rock Bottom to Hitting A New High

Summary Loss-making home renovation company was contemplating closing the business Sales were down after a downturn, cash flow was erratic, employees lacked direction, and felt products and services were too expensive Top-to-bottom transformation was done covering coaching, product and service strategy, team development, sales and marketing Turned around a tidy profit in less than a year after...

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Who are your preferred Facebook advertising service providers?

https://socialmediaaok.com.au/  are who I refer my clients to as a trusted supplier.

Lisa Ormenyessy answered this question

What would be one thing that would help you increase your sales?

Hi Selena, In my experience, the perceived problem from business owners is 'closing', however it is more like not doing enough in the early discovery process and building rapport with the prospect that lets business owners down. When sales is done right there is a natural close that occurs.Cheers, Lisa

Copywriting and Content Marketing

Think you’re not creative? You’re not alone

Creativity is a subject that can bring angst to some people because they think they aren't creative or that they don't know how to be creative. Of course this really isn’t true. Each and every one of us has the potential to tap into our creative side. It's just a matter of practice and doing it regularly so we train ourselves to be creative. One of the ways you can do this is by reading on a ver...

Lifestyle and Health

Boost Your Creativity for Better Business

Keen Observation Skills Are the Key to Creativity Creativity is all around us and each of us has the ability to be creative - it's just a part of who we are. Sometimes it comes easy and sometimes it doesn't. If the latter is the case for you and creativity seems challenging, it doesn't have to be. All you need to do is train yourself to be creative and you'd be surprised that it can be as simple ...

Lisa Ormenyessy answered this question

What social media does my business need?

ViKki what type of business do you have? If you could provide some more information then the Savvy Community will be able to help you more. Cheers, Lisa

Lisa Ormenyessy answered this question

Do I need to protect my idea?

Hi Luis, It really depends on what your idea is and if it can even be protected. You best bet would be to speak to an IP (intellectual property) expert. I am sure their first consult will be complimentary - there may even be IP experts here on Savvy. Entrepreneur.com puts it well...."It's natural to fear that your idea might be stolen. But you can't turn your vision into reality without
the help of others. Sooner or later, you're going to want to ask an
industry expert to evaluate your product or service. You're going to
need to collaborate with a manufacturer or distributor. But patents
cost thousands of dollars and take years to be issued. You can't afford
to wait that long to start bringing your product to market."Consider other options as well like NDA (non disclosure agreements), high security in your work environment (physical protection of your idea), Non compete clauses with your employees etc.As always in these matters it is best to speak to an experty.Cheers, Lisa

Lisa Ormenyessy answered this question

Do I need a business plan?

Hey Collin, Yes! There is a very apt quote by Benjamin Franklin that says...“If you fail to plan, you are planning to fail!”That said, a business plan for finance, or to take to the bank is much different than a business plan for your own personal use; which again may different to what you might share with your team.A better question may be "what kind of business plan do I need for my purposes".

Entrepreneurship

Melbourne Business Owners: Want to Date?

If you are a proactive and driven business owner – living in Melbourne - I want to meet you! I am traveling to Melbourne next week and I want to meet and say ‘Hi’ to as many of my SavvySME followers here as possible.  For 4 days only I am available to be fed coffee in exchange for solid business and marketing advice and explore if there are any synergies for joint ventures opportunities b...

Lisa Ormenyessy answered this question

How to find the right accountant?

Hi Nathan, I have a report on the mistakes business owners make when choosing an accountant and what questions to ask. Did you want me to send it through to you? Cheers, Lisa

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How do you measure marketing success?

Marketing is designed to change the behavior of your audience. Taking them from inaction to action. Successful (and I would argue all) marketing should take prospects from not buying to buying. This can be taken in one giant leap (not often) or a sequence of events.The ultimate measuring stick is sales - ie dollars in your bank account.Is a campaign really successful if it doesn't reach your end goal?You could for example have prospects go from not clicking on your facebook 'likes' to clicking. These likes are great, however meaningless as a marketing tactic if your next step is not in place to ultimately take them to a place where they are taking action that ends in a sale.

Lisa Ormenyessy answered this question

What makes a successful marketing strategy?

Hi Harry, In short a successful marketing strategy is one that brings you in more business than what it costs you. Hence the importance to always be checking your ROI.Cheers, Lisa.

Lisa Ormenyessy answered this question

Why would you hire a copywriter?

Hi Marko - the quick answer is to sell more. A good copywriter is a great investment in your business. While there is an large financial investment up front it will pay for itself over and over again.

Lisa Ormenyessy answered this question

The Most Useful Sources For Market Data Industry Size, Value etc

In Australia, the ABS has some great stats. Some you have to pay for others not. Their help desk staff are awesome at helping you mine the information you are searching for too.Industry organizations will generally have good stats around their members too - even if they are not 'formalised' . Sometimes making the call and asking is a great place to start.Were you looking for something in particular?

Lisa Ormenyessy answered this question

Independent sales professional, is this an option?

Hi Steve, Sorry, no referral, however we did have a client that engaged us after purchasing a business that had taken this route before him.It was a nightmare - the sales person was bringing in 50% of the sales.Managing him was hard (due to his independence) and to just 'get rid of him' meant an instant loss of 50% of the business.The new business owner was constantly in fear that his 'best' salesperson was going to leave. Along with this his 'best' salesperson often didn't show for appointments where he had to drive too far etc. Basically, he was not switched on to the outcomes of the business - only making the sale so he could earn the commission (which was huge by the way).He burnt a lot of customers in the process too. It is everything you don't want to deal with as a business owner.All that said, I know of another business where I went in to do some sales training for them and it worked very well. It was selling a lifestyle product to seniors and the business owner had independent 'sales people' in every state. I suspect they were more like distributors - the way they were given leads (via telemarketers in this case) was very different too.Not much help I am afraid, however food for thought!

Lisa Ormenyessy answered this question

Does every small business need a business coach?

As a business coach, marketer, artist and entrepreneur I have a couple of coaches.I receive amazing ROI from all of them. Some of the things that I think about are...1. Not the cost of a coach, but the cost of my inaction - I value momentum and speed.2. Not the cost of a coach, but the cost of me 'not seeing something' because I am so tied up in the day to day of some of my activities.3. Not the cost of the coach, but the value in the networks they bring to the table that I would never have accessed without them.At times, I play with ideas to see if they have legs, once I am serious about them a coach is not a luxury but a necessityAs to using a coach to stop someone 'pinching' my idea - I like to come from an abundance mentality - ideas are everywhere once you start looking - it is the hard work and execution of the ideas that sets you a part and that matters.

Lisa Ormenyessy answered this question

Are You Coached For Marketing Yourself As Business Owner?

Hi Michelle - yes - over 80% of my clients! Before studying to be come a coach over 13 years ago now I had a marketing consultancy and many of my clients see me for both. Another thing they really value (and I am sure Hitesh will concur) is that I work in partnership with an accountant. This means that all the marketing and business coaching that I do is constantly measured and monitored via the numbers. It really makes a stand out difference to our clients.

Lisa Ormenyessy answered this question

What helps you decide to spend your money on advertising?

I totally concur Steve, another number you will want to work out is the life time value of a client against the acquisition cost of the client.For example - if you spent $100's of dollars and only picked up one client whose first purchase with you was only $50 then on the face of it it would look like a poor ROI.However - If over the next 3 years that customer ends up spending $20,000 with you (as $50 was your entry level product and you continue to up sell throughout your marketing/sales funnel) then a couple of hundred dollars spend for a $20K client is good.

Lisa Ormenyessy answered this question

Are there domestic cleaning businesses that may offer hints?

Clive, I have found that most domestic cleaning business I know are flat out trying to keep up with the work load. Why? Because of the referrals they accumulate from providing a brilliant job and 'wow'ing their clients.Please don't misunderstand me, I am not saying you don't do a good job, instead I am asking .... What are three things you could do to categorically 'blow your customer out of the water'?I know our cleaner goes above and beyond and our referrals alone have caused him to put on a new employee. He is not inexpensive either - however, the value he provides is totally worth it.For example, when he cleans a toilet he folds the toilet paper up into a triangle like you see in the hotels and places a smiley face stamp on it. The silly thing is it makes no difference to the cleanliness - it does however make us smile and think he's doing a better job.He is always able to find something 'extra' to do (and hence raise his rate) weather it be skirting, windows or a mark on the carpet.... he sees things we don't - and communicates it to us. We therefore have the perception that he is valuable.He leaves a checklist behind of all that he has done - this tells us that he is a professional, has a system and takes pride in what he does.... he is not just 'cleaning'The house always smells great when he has finished too.I guess the take away here is that he has a fantastic attitude towards his business and this rubs off on us, the client.I hope this helps.

Lisa Ormenyessy answered this question

Do you have marketing rules you constantly remind yourself of?

Fiona I remember when I first learnt about the life-time value of a client. It was many years ago now, however it made a huge difference.How about you;what's yours?

Lisa Ormenyessy answered this question

Just wondering what is a fair price to pay per lead and whether you found it worthwhile?

I totally agree with Jef on this one.... it depends on the lifetime value of the client.

Lisa Ormenyessy answered this question

What is your favourite piece of advice for launching a new website?

Celine - it's a little thing, however it makes a massive impact to the user.Put your telephone number (if applicable) on page one in a prominent position. If I am searching for you on my mobile it's most likely because I want to contact you. Make it easy for me.Also, if the purpose of your site is to get more business - be sure to have have a call to action and lead capture form Cheers, Lisa

Lisa Ormenyessy answered this question

What is the best way to market my home and office cleaning service?

Michelo, How is it all going?Our cleaner just left and it made me think of this post.I rave about our cleaner and often send him referrals.He WOW's us everytime by always suggesting we do something that needs doing - like the skirting boards or the windows - things we don't notice but our clients might. This builds trust.The other thing he does is after cleaning the toilet he folds the toilet roll in a Vshape (like they do in the hotels) and put a stamp of a bee on it. Easy, but again just a little extra that no other cleaner has done.Think of ways you can WOW your clients and the referrals will come in easily.

Lisa Ormenyessy answered this question

Do you have an up-to-date will?

Hi Rebeca, No, it isn't. This was highlighted to me again over the weekend when dealing with my partners mother who is facing some health issues with a fading memory. While it seems scary to talk about we found that she was quite open and frank about her wishes in what is her last days. It has also promoted my partner and I to talk more about our individual thoughts on our 'last days'. A good reminder!

Lisa Ormenyessy answered this question

What new tools are PR professionals using on daily basis?

Hi Maggie, I am not familiar will all the latest and greatest tools for PR professionals, however as someone that is always on the look out for PR opportunities for my clients, I rely heavily on www.sourcebottle.com.au. Cheers, Lisa.

Lisa Ormenyessy answered this question

How should I go about selling my established business?

Hi Paul, I would need to know more about your business before making a recommendation.For example, how established is it? One or 20 vans? Do you have a list of your customers and their email addresses? Is it just you in the business or do you have employees. Paul what I am looking for when asking these questions is are you selling a job or a business? To answer your question directly, to be honest, I am a bit of a 'go-it-alone' at first kind of person and if that doesn't work then go to a broker. Simply because a broker will take a commission.That said, a combination might be good for you and you have nothing to lose in the first instance. What I mean by this is let all the brokers know you are selling (in case your perfect buyer knocks on their door) however do not sign any exclusivity arrangements.The price you are asking and how realistic is is will also have a big bearing on your success.For a single coffee van, and just one person in it (ie you) I would start with ..... gumtree and ebay (believe it or not). Free and often there are unskilled people looking for this type of business or migrants that need a business for visa reasons. On this point, you could even market your business to immigration lawyers and migration agents who often have clients looking for businesses.Good Luck!

Lisa Ormenyessy answered this question

Is it true that the main way to do online marketing is through paid ads?

George, paid advertising is only one part of online marketing. Search engine optimization is another as is reputation management, content, engagement etc. Also, consider that online is just one part of your overall marketing plan.The best marketing for business is a matrix (spiderweb) type where there is a mix of online and offline supporting each other and focused solely on each growth point of your business. The more complex the matrix the stronger your foundation and edge over your competitors.As to your question regarding Facebook Marketing. Facebook marketing is awesome, be aware though, It is easy to waste a lot of money if you are not very clear on who you are talking too and what you want them to do. Is it brand awareness, purchasing a product, booking some time with you, downloading a report, attending an event or simply liking your page?If you are deciding what your next move is in marketing I would suggest speaking to a consultant that does strategic marketing, and then when you hit the face book question, ask for a recommendation to an expert. A good consultant will have a number of trusted advisors they can refer you to and this will avoid picking someone that has been having fun on face book and decided to start a business yet does not really have the depth of knowledge you need to be successful. A good indication of a reputable social media marketing consultant is that they will measure on sales and/or click to your website as opposed to likes.Hope this helps, Lisa

Lisa Ormenyessy answered this question

What aspects of the process are entrepreneurs blind to?

In my experience new entrepreneurs lack knowledge on their financials and the growth points of a business. Shockingly, I have even come across accountants that do not know this.

Lisa Ormenyessy answered this question

How does one create more effective opt-in forms?

Hi Christy - I have taken a look at your form. Are you marketing to men or women? When I go there I am not sure if it is for me or not. I hate to be the bearer of bad news.... Asthetically it is not pleasing What are you hosting it on? There are some great landingpage designs that will help you such as leadpages (paid) and instapage (free).The copy needs a lot of work - depending on what sales funnel is worth it's probably a good idea to invest in a good copywriter.. Think about your audience, what are they feeling, where is their pain. What keeps them awake at night, - what is your solution - what is your promise to your market. What is the compelling reason they should give you their email address in exchange for your video - what are you going to tell them that they don't already know? Be descriptive in your results - Passion means nothing, "You feel like teenagers in the backseat of the car unable to keep your hands off each other" tells me the result in a meaningful way. Intimacy - "the harmless brush of the hand that means nothing and everything all at once" are examples.Give me a call if you need a hand.Cheers, Lisa

Lisa Ormenyessy answered this question

What techniques are there to build pre-launch buzz?

Alan, I would be also looking where my target market goes already within the local area. For example is it the local fruit and veg shop (if you sell healthy foods) or if they are time poor is it the local chicken shop? Once you have identified those people I would be doing some 'sneaky' market research - by this I mean, you have probably done your research, still you want to talk to these people about what you have to offer so you standing with a clipboard, while time intensive gives you the opportunity to talk to market outside of the places they are already frequenting. Reward their participation with a voucher or something similar.As its food, can you set up a live demo somewhere... unboxing it and cooking it to demonstrate how easy it is? Where do your local rotary have their Saturday morning sausage sizzles normally? - they are great at defining high traffic areas for you.

Lisa Ormenyessy answered this question

How do I deal with competition in a small market?

Hi Melissa, All the points above are great and good advice. I would also add - you have only been going 2 months - these things do take time. Marketing is like a hot air balloon. It can take awhile to get it off the ground and start seeing results (its called marketing lag), however, once its working it takes less effort to keep it afloat.Keep in the back of your mind that constancy and consistency will win the marketing race. Knowing that be sure to keep your efforts up, measure everything you, tweak where necessary and just keep going for now. Perhaps jump on to Savvy in a couple of months time and let us know how you are getting on. Cheers, Lisa.

Lisa Ormenyessy answered this question

How do I find potential clients interested in software development and management?

Hi Johnson, Is this for promoting your services? If so have you tried using freelancing sites like Elance - now Upwork? I notice that people are hiring through there for those types of skills. Another thing I would try is key word optimising your LinkedIn profile. Hope this helps, Cheers, Lisa

Lifestyle and Health

The Location Independent Work Style - Traps for New Players

For three years I have been working solidly to create a work style that allows me to be productive, add value to my clients and work in whatever location I find myself. Keeping my vision front of mind I regularly read articles on digital nomads and the challenges and solutions for remote working. There were many helpful articles informing me about phone plans, internet providers and cool co-work...

Research and Innovation

Failing Forward

Failure, it sucks. It feels, well embarrassing - because everyone around you are full time winners, right? Social media super stars, Instagram perfection, webinar conversions and sky rocketing sales. Yes, it looks good. But it's a lie: it is simply not true. I know its old hat but Edison failed how many times before he invented the light bulb? One Thousand! How many readjustments did the sp...

Customer Retention

Do you have a Long Distance Relationship with Your Clients?

A couple of months ago I answered a question in a business forum relating to keeping customers engaged and loved up while working remotely or in an environment such as online sales. Besides thinking about what it is we do it prompted me to think why we do what we do, and how can we do this better? While years ago we would have taken files home on a USB, had them emailed to us or logged into a VP...

Business Coaching

Business Lessons From the Festive Season

Business might be the furthest thing from your mind at this time of year, but as we all gather around the Christmas tree, dinner table or pool – as is our want – it is worth reflecting on the values that the festive season highlights, and how they can enrich our business all year ‘round. Honor your elders and value all relationships. It's a painful truth that many of us make ...

Business Management

Case Study: Millions of Dollars worth of Consultancy for Free

I've just finished a call with a client, let's call him Michael. Michel owns a chain of stores in a large regional centre, employing just under 100 people. Successful, he has been in business for 20 plus years and while it may be easy to rest on his laurels, he is highly aware that the market in his highly regulated industry is changing.  Nearing retirement age, Michel still has a vibrant dri...

Lisa Ormenyessy answered this question

How can we expand from small products to large ones (currently a home-based ecommerce business)?

Hi Daniel, As a marketer I would definitely say start with the drop shipping first to test your market. Sure you will forgo some profits initially, however it could avoid the expensive mistake of having a container full of dead stock in your back yard.Be aware that sometimes using a drop shipper can mess with your ability to deliver awesome customer service if the 'partnership' is not right, so choose wisely if you want referrals and returning customers. Once you know how many you are selling per week/month you will then have a better idea of your storage requirements.The question then becomes, how much storage? If you are selling only 1-2 week, rent (or borrow) some room out of a mates shed and work from there. In a nutshell though, it is really a case of doing the numbers. Idea 3 a storage, unit could work for awhile - again though, it depends on what your profit is on each item and your sell through rate.Hope this helps, Cheers, Lisa

Lisa Ormenyessy answered this question

Mary Mai
Mary Mai, Business Intelligence Analyst at Savvysme

Customer Retention

How do SMEs manage customer relationships?

I have a mix of clients, both local, regional, interstate and global.The local ones I meet in person most of the time (not all), the rest I make sure I use the telephone a lot more as well as Skype and video messaging. With video messaging, sometimes I choose to do a video over an email, that way they receive more of a personal touch.When I travel I make the effort to see my clients, even if there is not a scheduled appointment I will drop in and say hello, or take them out for coffee for a simple relationship building session.Another thing we do well which helps immensely is create community with our clients, this way the business is bigger than us and our clients feel supported by each other and the environment we have created for them.

Lisa Ormenyessy answered this question

Jef Lippiatt
Jef Lippiatt, Owner at Startup Chucktown

Business Planning

What is your biggest business goal for 2016?

Hey Jeff, it must be the year for new beginnings, I too am setting focus on a new venture. While I continue to consult I am flexing my creativity and launching a new business in the art space. Cheers, Lisa

Buying a Business

How to Find a Bargain When Buying a Business

When buying property they say buy the worst house on the best street. When purchasing a business if you are looking to grow and succeed where others haven't, look for the worst business with the most potential that you can begin to capitalise on quickly. To help you here's a list of 5 common mistakes business owners make in their business that you, as the new business owner, can turn around very...

Selling a Business

5 Ways to Increase the Value of Your Business and Make it More Attractive to Buyers

When selling your business you will want to get the best possible price. You have put blood, sweat and tears into building this baby, along with the experience of countless sleepless nights. It is only right therefore that you will want to be rewarded. The thing is though, the market, your potential purchaser Does Not Care.  Any potential purchase will want the best possible deal despite the ...

Lisa Ormenyessy answered this question

What is the main difference between successful SMEs and franchises?

Hi Yee, it appears there are two questions here - though related.The first, in the difference between a successful business and franchises is the business model (which is a given) and, to the untrained, systems. In saying that EVERY successful business has systems, in franchises it is the scale-ability that has been achieved.The difference between a business owner and an entrepreneur is mindset. As a generally rule, An employee is focused on their weekly pay check. The manager is focused on the quarterly numbers. The business owner is focused on yearly profit. The entrepreneur is focused on Freedom.So in making the jump from Business Owner to Entrepreneur it is imperative that there are systems in place that support the business so the business owner then has freedom to pursue their next project.Hope this helps, feel free to ask any clarifying questions, Cheers, Lisa

Branding

The Beauty in Functionality and The Functionality of Beauty

Surfing the net, I stumbled across this beautiful article about spectacular stairs. It was a moment of “WOW”; a testament to the power of the creative mind’s ability to design function and form which is as beautiful as it is useful and relevant. While appreciating the beauty in this article, I started thinking about how an item that is so functional in its being could simultaneously be a th...

Sales and Marketing

How to Increase Sales Using The Phone-Mail-Phone Strategy

Do you know you can increase sales by maximising your appointment numbers using a Phone-Mail-Phone Strategy? lf your sales process involves selling by way of appointment, you’ll know that the more appointments you get (with the right people) -- the more sales you'll generate. The challenge is, getting those appointments in the first place. A Phone-Mail-Phone campaign is a three step campaign t...

Website

Website Traffic: How to Turn That Light Green!

A great website is one of the most important investments business owners make in the current business climate. But if your site isn’t receiving many (or any) visitors, your investment could be going to waste. Do you want to improve your website traffic? Read on. No matter how much you’ve spent on a beautiful design, or how many hours you’ve spent making sure the copy represented your brand ...

Lisa Ormenyessy answered this question

Tom Radovanic
Tom Radovanic, Sales Director at SMECASH

Digital Marketing

How will you adapt to market networks?

This is a good article outlining the changes in the marketplace - http://techcrunch.com/2015/06/27/from-social-to-ma...

Sales and Marketing

Do You Speak “Sales?"

YOU WON'T WANT TO AFTER YOU LEARN TO SPEAK "WIIFM" “What’s In It For Me?” This is the only question anyone who reads, sees or hears your business’ marketing material really has. Many businesses make the mistake of spending their marketing time and dollars on telling the market how great they are – without educating their audience about why that matters, and what difference it could mak...

Copywriting and Content Marketing

Articles Strategy Summary: How to Write Articles that Get Your Phone Ringing

Articles, whether they appear in magazines, newspapers, content websites, blogs or e-newsletters can be very effective marketing tools for any business. They are great for boosting your credibility by pitching you as an expert on a certain topic. They can also be powerful for attracting well-qualified prospects to your business and/or your website. Editors in the offline and online spaces are al...

Sales and Marketing

Handle Objections Strategy Summary: How to Handle Sales Objections

There are 2 most common objections in sales and these are: 1. Price is too high People rarely object to price because of price alone. Instead, what they object to is more likely to be something else. When people object to price what they’re really saying is “You haven't convinced me that the product is going to give me good value for money - that it’s worth what you are asking me to pay f...

Sales and Marketing

Yellow Pages Strategy Summary: How to Write a Yellow Pages Advertisement That Gets Your Phone Ringing Hot!

How do you write a yellow page advertisement that will get your phone ringing hot? There are 4 important factors to consider: 1. Everyone competes on an equal footing One of the benefits of Yellow Pages advertising is that it levels the playing field. In other words, multi-national companies are competing side-by-side with mum and pop businesses all with the same size ad -- all on an equal footi...

Sales and Marketing

Testimonials Strategy Summary

How do you use testimonials in your business? 1. Use them in your advertisements Featuring at least one testimonial in your ads will help get the phone ringing. lf your ad is selling a product “off the page“ and you're running a large ad, it makes sense to use as many testimonials as possible. Testimonials are especially powerful in seminar ads when you're wanting to get people along to a f...

Business Management

Customer Database Strategy: A Summary

Discover the benefits of a customer database and how it can transform your marketing results. Benefits of a CRM System Helps sales people manage sales opportunities and follow-up prospects; Gives sales managers a complete view of the sales pipeline; Automates sales forecasting; Provides a complete picture of every customer, to relevant team members; Run and track the results from various mar...

Sales and Marketing

Under Promise & Over Deliver: A Strategy Summary

This article is about how to minimise customer defections, at the same time increase retention rates with clients. Firstly, identify key frustrations that people have when dealing with people in your industry. The first step is finding out what annoys your customers when they deal with people in your industry. Once you find out what their frustrations are, you can put in place measures tha...

Sales and Marketing

Call to Action Strategy: How to Create a Powerful Call to Action

How do you create a powerful call to action? Tell people HOW Tell people to act and make it easy for people to purchase. When you make it easy and give people as many options as possible, you'll experience an increase in sales. In your marketing material, give people a variety of response options — call, fax, email, mail or visit a website. The reason why this works is because some people fin...

Lisa Ormenyessy answered this question

How do you know when it's time to let an idea die, rather than pursuing it?

Hi Suzie, This happens not just with business ideas but lots of other things in life too. Are you talking about something you are deciding to 'let go of' because it is not working? Or an idea you just can't seem to shake?Warmly, Lisa

Lisa Ormenyessy answered this question

Can anyone suggest the best products to sell online?

Hi Preet,I agree with both of the contributors above. If you are looking for something to niche into try visiting magazine.com and similar sites. If people are still paying their hard earned cash for their hobbies in the form of a magazine, just to read about it - hobbies like gun smithing, cars or camping - you can bet there is a niche online you can sell into.Good Luck!

Sales and Marketing

What is Marketing Pillars Strategy? A Summary

This article is about discovering how marketing pillars work to enhance your marketing response. Marketing Pillars Explained Marketing Pillars or the “Parthenon Strategy” is when you undertake any marketing campaign that will experience a synergistic effect by promoting it via a variety of media. So, if you’re promoting a seminar in the newspaper and you also utilise direct mail, you'll ge...

Sales and Marketing

Experience Sales Improvements Today with a Guarantee

Let’s face it - 8 out of 10 potential customers who visit any business are skeptical to some degree of another. Some of those people are quite open to you but have a slight nagging doubt. They wonder whether your product or service will live up to their expectations. Others are pure, dyed-in-the-wool cynics and they are skeptical about everything to do with your business. And when you think abo...

Business Management

How to Ensure Your Invoices Get Paid on Time

Today, I would like to share with you 5 invoicing strategies that will effectively reduce debtors and ensure that your invoices get paid on time. The term ‘Invoice’ refers to a document issued by your business to a customer. In the minds of many business owners, an invoice is a request for payment. What is seldom considered however, are the most effective ways of using an invoice to do so....

Sales and Marketing

Rules for Developing a Guarantee

Here are the rules to take note of when developing a guarantee for your business: Minimise the Conditions The harder you make it for people to claim on the guarantee, the weaker your guarantee is and the fewer sales you’ll generate. Really weak guarantees are a waste of effort and they can actually detrimentally impact sales. That happens because potential customers feel you have something to ...

Sales and Marketing

7 Different Types of Guarantees to Increase Your Sales

1. “Replace it or Redo it Till You’re Happy” Guarantee Professional service firms often use this form of guarantee. It’s much better than NOT having a guarantee at all and can certainly set a business services firm apart from its competitors. Here’s an example of the wording of a guarantee for a business planning consultancy: If, once you have fully completed the business planning pro...

Lisa Ormenyessy answered this question

How can I take my service online?

Hi Bobo,As with all things you would like to do that you have never done before, look at others that are very successful at it. Google buinsess brokers and find out who is doing really well, study what makes them great, and apply the same principles to your business.Good Luck!

Lisa Ormenyessy answered this question

Lisa Ormenyessy
Lisa Ormenyessy, Business Coach and Marketing Specialist at

Business Growth

How do you start or create a community, a movement?

Thanks for your feedback, much appreciated :-)

Lisa Ormenyessy answered this question

Michaela Clark
Michaela Clark, Virtual Assistant at mi virtual pa

Offline and Direct Marketing

What is the best way to market to tradies?

How about being a guest blogger for the tradie websites that are mentioned above.Articles like Top 10 Time Saving Tips for Tradies doing their own paperwork.... (be sure to put out sourcing to a VA in it! :-) Are you OK in a public seminar environment? Try getting public speaking gigs with the master builders association etc. I am sure they would be happy to promote and host a 3hr workshop like this if it is going to help their members.If you have capital, I would be sending out this article or a newsletter with similar articles via snail mail to them all, on a regular basis, if its schmicko and compelling enough they will read it. Good Luck!

Lisa Ormenyessy answered this question

What must happen in order for me to run a business intermediary successfully?

Hi Bobo, if you give us a little more insight into your question and your business then we would love to be able to help you succeed. Warmly, Lisa.

Lisa Ormenyessy answered this question

Anton Ilchenko
Anton Ilchenko, at Beer Towers Australia

Business Management

For anyone at the stage of commercialisation, what would you advise in order to succeed in the market?

Anton, this is a massive question, too big to tackle for you to gain any real help of insight. Can you tell us a little more about what you are trying to achieve and then perhaps we can give you some practical advice on how to penetrate and gain market share in your industry.Cheers, Lisa.

Lisa Ormenyessy answered this question

What advice can you give to small startups?

I see two answers to this Phil.The first is mindset.... why is a mistake a failure? The big boys had many failures along the way and yet still managed to succeed. An example that is often given is the moon landing. On the way there they were off course 99.9% of the time, with continuous minor adjustments along the way they reached their destination, despite being off track the majority of the way.What you focus on expands so be sure to be continuously working on your energy levels to attract all matter of 'good stuff' and focus on where you are going, not the past where the mistakes are. They have already happened.... move onward on upwards taking away what you have learnt and leveraging.The second is .... Play to your strengths! The advantage that you have over a bigger business is your ability to move quickly. You can have an idea in the morning and have it executed by lunchtime. Big business can not achieve this, there are often too many chiefs or too much red tape.Flexibility is your strength, use it!

Business Coaching

The Easiest Path to Creativity? Mastermind Groups

Some people are in-born creatives, others need to work hard to get that creative juice flowing and joining mastermind groups are one of the ways to stir the creative juice. Talking to other people helps you elaborate on the existing idea, so attend a mastermind group meeting and chat with like-minded people. Creativity doesn't come to you in one night and you should make an effort to be creative...

Business Management

Boost Creativity by Not Working

A cup of coffee, lights down, music on - it's time to get that creativity flowing and work. This is not always the case and sometimes we are stuck hoping that creativity will come any moment.  There is no secret formula for boosting creativity, sometimes the best solution is walking away and coming back later.  Instead of sitting in front of the computer for hours, do something else until new ...

Succession Planning

Haven't Planned for Succession? It's Time for a Re-think

Nothing and no one is irreplaceable that includes you too, so sometimes it is for the best to leave the job to others.  Selling a business is a hard decision to make and can't be done overnight but with careful planning, you can make that decision and sell it quickly.  Your ultimate goal is to make your business more profitable and appealing for investors if your manager can make the busines...

Business Management

Home Renovation Business: From Hitting Rock Bottom to Hitting A New High

Summary Loss-making home renovation company was contemplating closing the business Sales were down after a downturn, cash flow was erratic, employees lacked direction, and felt products and services were too expensive Top-to-bottom transformation was done covering coaching, product and service strategy, team development, sales and marketing Turned around a tidy profit in less than a year after...

Copywriting and Content Marketing

Think you’re not creative? You’re not alone

Creativity is a subject that can bring angst to some people because they think they aren't creative or that they don't know how to be creative. Of course this really isn’t true. Each and every one of us has the potential to tap into our creative side. It's just a matter of practice and doing it regularly so we train ourselves to be creative. One of the ways you can do this is by reading on a ver...

Lifestyle and Health

Boost Your Creativity for Better Business

Keen Observation Skills Are the Key to Creativity Creativity is all around us and each of us has the ability to be creative - it's just a part of who we are. Sometimes it comes easy and sometimes it doesn't. If the latter is the case for you and creativity seems challenging, it doesn't have to be. All you need to do is train yourself to be creative and you'd be surprised that it can be as simple ...

Entrepreneurship

Melbourne Business Owners: Want to Date?

If you are a proactive and driven business owner – living in Melbourne - I want to meet you! I am traveling to Melbourne next week and I want to meet and say ‘Hi’ to as many of my SavvySME followers here as possible.  For 4 days only I am available to be fed coffee in exchange for solid business and marketing advice and explore if there are any synergies for joint ventures opportunities b...

Lifestyle and Health

The Location Independent Work Style - Traps for New Players

For three years I have been working solidly to create a work style that allows me to be productive, add value to my clients and work in whatever location I find myself. Keeping my vision front of mind I regularly read articles on digital nomads and the challenges and solutions for remote working. There were many helpful articles informing me about phone plans, internet providers and cool co-work...

Research and Innovation

Failing Forward

Failure, it sucks. It feels, well embarrassing - because everyone around you are full time winners, right? Social media super stars, Instagram perfection, webinar conversions and sky rocketing sales. Yes, it looks good. But it's a lie: it is simply not true. I know its old hat but Edison failed how many times before he invented the light bulb? One Thousand! How many readjustments did the sp...

Customer Retention

Do you have a Long Distance Relationship with Your Clients?

A couple of months ago I answered a question in a business forum relating to keeping customers engaged and loved up while working remotely or in an environment such as online sales. Besides thinking about what it is we do it prompted me to think why we do what we do, and how can we do this better? While years ago we would have taken files home on a USB, had them emailed to us or logged into a VP...

Business Coaching

Business Lessons From the Festive Season

Business might be the furthest thing from your mind at this time of year, but as we all gather around the Christmas tree, dinner table or pool – as is our want – it is worth reflecting on the values that the festive season highlights, and how they can enrich our business all year ‘round. Honor your elders and value all relationships. It's a painful truth that many of us make ...

Business Management

Case Study: Millions of Dollars worth of Consultancy for Free

I've just finished a call with a client, let's call him Michael. Michel owns a chain of stores in a large regional centre, employing just under 100 people. Successful, he has been in business for 20 plus years and while it may be easy to rest on his laurels, he is highly aware that the market in his highly regulated industry is changing.  Nearing retirement age, Michel still has a vibrant dri...

Buying a Business

How to Find a Bargain When Buying a Business

When buying property they say buy the worst house on the best street. When purchasing a business if you are looking to grow and succeed where others haven't, look for the worst business with the most potential that you can begin to capitalise on quickly. To help you here's a list of 5 common mistakes business owners make in their business that you, as the new business owner, can turn around very...

Selling a Business

5 Ways to Increase the Value of Your Business and Make it More Attractive to Buyers

When selling your business you will want to get the best possible price. You have put blood, sweat and tears into building this baby, along with the experience of countless sleepless nights. It is only right therefore that you will want to be rewarded. The thing is though, the market, your potential purchaser Does Not Care.  Any potential purchase will want the best possible deal despite the ...

Branding

The Beauty in Functionality and The Functionality of Beauty

Surfing the net, I stumbled across this beautiful article about spectacular stairs. It was a moment of “WOW”; a testament to the power of the creative mind’s ability to design function and form which is as beautiful as it is useful and relevant. While appreciating the beauty in this article, I started thinking about how an item that is so functional in its being could simultaneously be a th...

Sales and Marketing

How to Increase Sales Using The Phone-Mail-Phone Strategy

Do you know you can increase sales by maximising your appointment numbers using a Phone-Mail-Phone Strategy? lf your sales process involves selling by way of appointment, you’ll know that the more appointments you get (with the right people) -- the more sales you'll generate. The challenge is, getting those appointments in the first place. A Phone-Mail-Phone campaign is a three step campaign t...

Website

Website Traffic: How to Turn That Light Green!

A great website is one of the most important investments business owners make in the current business climate. But if your site isn’t receiving many (or any) visitors, your investment could be going to waste. Do you want to improve your website traffic? Read on. No matter how much you’ve spent on a beautiful design, or how many hours you’ve spent making sure the copy represented your brand ...

Sales and Marketing

Do You Speak “Sales?"

YOU WON'T WANT TO AFTER YOU LEARN TO SPEAK "WIIFM" “What’s In It For Me?” This is the only question anyone who reads, sees or hears your business’ marketing material really has. Many businesses make the mistake of spending their marketing time and dollars on telling the market how great they are – without educating their audience about why that matters, and what difference it could mak...

Copywriting and Content Marketing

Articles Strategy Summary: How to Write Articles that Get Your Phone Ringing

Articles, whether they appear in magazines, newspapers, content websites, blogs or e-newsletters can be very effective marketing tools for any business. They are great for boosting your credibility by pitching you as an expert on a certain topic. They can also be powerful for attracting well-qualified prospects to your business and/or your website. Editors in the offline and online spaces are al...

Sales and Marketing

Handle Objections Strategy Summary: How to Handle Sales Objections

There are 2 most common objections in sales and these are: 1. Price is too high People rarely object to price because of price alone. Instead, what they object to is more likely to be something else. When people object to price what they’re really saying is “You haven't convinced me that the product is going to give me good value for money - that it’s worth what you are asking me to pay f...

Sales and Marketing

Yellow Pages Strategy Summary: How to Write a Yellow Pages Advertisement That Gets Your Phone Ringing Hot!

How do you write a yellow page advertisement that will get your phone ringing hot? There are 4 important factors to consider: 1. Everyone competes on an equal footing One of the benefits of Yellow Pages advertising is that it levels the playing field. In other words, multi-national companies are competing side-by-side with mum and pop businesses all with the same size ad -- all on an equal footi...

Sales and Marketing

Testimonials Strategy Summary

How do you use testimonials in your business? 1. Use them in your advertisements Featuring at least one testimonial in your ads will help get the phone ringing. lf your ad is selling a product “off the page“ and you're running a large ad, it makes sense to use as many testimonials as possible. Testimonials are especially powerful in seminar ads when you're wanting to get people along to a f...

Business Management

Customer Database Strategy: A Summary

Discover the benefits of a customer database and how it can transform your marketing results. Benefits of a CRM System Helps sales people manage sales opportunities and follow-up prospects; Gives sales managers a complete view of the sales pipeline; Automates sales forecasting; Provides a complete picture of every customer, to relevant team members; Run and track the results from various mar...

Sales and Marketing

Under Promise & Over Deliver: A Strategy Summary

This article is about how to minimise customer defections, at the same time increase retention rates with clients. Firstly, identify key frustrations that people have when dealing with people in your industry. The first step is finding out what annoys your customers when they deal with people in your industry. Once you find out what their frustrations are, you can put in place measures tha...

Sales and Marketing

Call to Action Strategy: How to Create a Powerful Call to Action

How do you create a powerful call to action? Tell people HOW Tell people to act and make it easy for people to purchase. When you make it easy and give people as many options as possible, you'll experience an increase in sales. In your marketing material, give people a variety of response options — call, fax, email, mail or visit a website. The reason why this works is because some people fin...

Sales and Marketing

What is Marketing Pillars Strategy? A Summary

This article is about discovering how marketing pillars work to enhance your marketing response. Marketing Pillars Explained Marketing Pillars or the “Parthenon Strategy” is when you undertake any marketing campaign that will experience a synergistic effect by promoting it via a variety of media. So, if you’re promoting a seminar in the newspaper and you also utilise direct mail, you'll ge...

Sales and Marketing

Experience Sales Improvements Today with a Guarantee

Let’s face it - 8 out of 10 potential customers who visit any business are skeptical to some degree of another. Some of those people are quite open to you but have a slight nagging doubt. They wonder whether your product or service will live up to their expectations. Others are pure, dyed-in-the-wool cynics and they are skeptical about everything to do with your business. And when you think abo...

Business Management

How to Ensure Your Invoices Get Paid on Time

Today, I would like to share with you 5 invoicing strategies that will effectively reduce debtors and ensure that your invoices get paid on time. The term ‘Invoice’ refers to a document issued by your business to a customer. In the minds of many business owners, an invoice is a request for payment. What is seldom considered however, are the most effective ways of using an invoice to do so....

Sales and Marketing

Rules for Developing a Guarantee

Here are the rules to take note of when developing a guarantee for your business: Minimise the Conditions The harder you make it for people to claim on the guarantee, the weaker your guarantee is and the fewer sales you’ll generate. Really weak guarantees are a waste of effort and they can actually detrimentally impact sales. That happens because potential customers feel you have something to ...

Sales and Marketing

7 Different Types of Guarantees to Increase Your Sales

1. “Replace it or Redo it Till You’re Happy” Guarantee Professional service firms often use this form of guarantee. It’s much better than NOT having a guarantee at all and can certainly set a business services firm apart from its competitors. Here’s an example of the wording of a guarantee for a business planning consultancy: If, once you have fully completed the business planning pro...

Sales and Marketing

Are You Throwing Away Money on Random Marketing Activities?

A necessary evil, as far as most businesses are concerned -- testing and measuring your results is actually the single most effective way to consistently increase sales. In fact, the most successful direct marketers are the ones that relentlessly test absolutely everything to do with the marketing of their business – and then evolve their strategy in line with the results. How to get started: ...

Business Management

Rebooking: Use This One Habit to Significantly Increase Repeat Business

Re-Book The Next Visit Now As you may have heard, it's at least 6 times easier (and more profitable) to get an existing customer to do business with you again, than it is to attract a new customer. Funnily (or perhaps frighteningly) enough, the BIGGEST opportunity for repeat business for generating repeat business is the one that is the easiest to do and the most overlooked as well. Making it ...

Sales and Marketing

Pillar Promotion: When it's OK to Spread Yourself Out

When you undertake any kind of marketing activity or promotion, it makes sense to get the most possible return on your investment. That's where "marketing pillars" come in. No, they're not an expensive pop-up promo item you have to rush out and buy. I'm talking about the various channels that you can use to support your campaign. One "channel" is really not enough to cut through (unless you strik...

Sales and Marketing

Explain Your 'Why' ... or Your Market Will Assume the Worst

Your Market Wont Give You the Benefit of the Doubt. Explain Your “Why”.. or your market assumes the worst.. { A.K.A. The “There’s no such thing as a free lunch” Conundrum! } Unless you are in the highly unusual position of having no competitors (and don’t kid yourself – even if you think your business is so special/different that you are in a different market from others who offer...

Cashflow Management

How To Get Your Money Faster - Without The Hassle

Get Paid Sooner & Boost Your Cash flow Today’s strategy is a no-brainer, but one that can often be over looked. The sooner customers pay, the more cash you’ll have on hand to pay your expenses -- so it will really (literally!) pay to spend some time developing systems to get customers to pay sooner. Shorten the Purchasing Decision and Ordering Processes Spend some time monitoring what t...

Customer Retention

5 Steps To Mystery Shopping Your Competition

Say what? “Mystery Shopping” might bring to mind images of Nancy Drew and her teen friends hitting the mall, but it is actually a very handy business strategy that you’d be crazy not to harness. The idea is simple: You, or someone you trust, phones and/or goes into the stores of your competition and acts as though you’re a potential customer. The goal of "mystery shopping" your competitor...

Business Coaching

Protect Your Focus or Face the Consequences

“I am amazed at the number of business owners who are saying that they are too busy –‘doing things’- to find 1½ hours to start looking at ways to improve their business or enhance their lifestyle." Strangely, almost every business we have come in contact with recently, falls into one of two categories: 1) Business is slow, customer’s are scarce, competition is fierce and the margins a...

Business Coaching

Small Business Marketing Strategy: PLUG THE BUCKET!

If you think that marketing activity should be solely focused on gaining new customers, you need to read this! This is a small business marketing strategy you need to know. New customers are great. Of course, we need to market ourselves to new prospects. But how about the people who already know you, like you and trust you? Are you neglecting them? It’s simple math. It costs you more to gain ...

Business Coaching

Not Another Goal Setting Session, Dammit!

Ever felt like this? Goal setting is mostly born out of a healthy discontent for the present.  When ‘framed’ right, goal setting is helpful for keeping us focused on where we need to be at any particular time to achieve what we set out to do. It supports us in our decision making – what to say yes to, and equally important – what to say no to – so in the long term we get the results w...

Business Coaching

Business Lessons From the Festive Season

Business might be the furthest thing from your mind at this time of year, but as we all gather around the Christmas tree, dinner table or pool – as is our wont – it is worth reflecting on the values that the festive season highlights, and how they can enrich our business all year round. Honour your elders and value all relationship It’s a painful truth that many of us make more time for ol...

Sales and Marketing

Marketing Mistake #20 | Not Using A Risk Reversal

Suppose a customer is not happy with a purchase they made from you. What do you do?  Do you make them keep the item? Do you give them their money back? Do you have an “in-store credit?” How should it be handled? How do you handle it? All the major stores offer money-back guarantees. And there’s a good reason why. If you fail to give someone their money back, you haven’t just lo...

Sales and Marketing

Marketing Mistake #19 | Not Working Joint Ventures

Joint Ventures, or teaming up with another business can be one of the most profitable things you can do. They turn out to be win-win-win situations. Here’s how it might work: A financial planner can arrange with an insurance agent to provide a complimentary 20-minute consultation with the agent’s clients. The agent provides the list of names and writes a letter (paid for by the financial pl...

Sales and Marketing

Marketing Mistake #18: Failing To Ask Your Customers What They Want

Ask anyone in business -- from insurance to computers, cars to clothes, on what their customers want, and they’ll usually respond with something that has to do with low price. But when you look around at what people spend their money on... what they drive, what they wear, where they live, where they dine out... you will quickly see that the argument goes right out the window. Yet, in nearly ...

Sales and Marketing

Marketing Mistake #17 | Not Monitoring Your Competition

You can learn a lot from your competition. Sometimes they can be your best source of what to do or what not to do. You should set up a system to periodically research your competition to see what they’re up to. Some of the things you should consider are: Who they are How big they are What major and secondary product lines they carry What their advertising strategy is Where they advertise ...

Sales and Marketing

Marketing Mistake #16 | Using Catchy Tunes, Jingles, Slogans And Mottoes Instead Of Solid Reasons To Buy

You’ve heard them. They’re everywhere on the radio and television. In fact, you probably catch yourself singing or humming at least a couple of different jingles or tunes throughout the course of your day. Or, you may find yourself quoting some catchy slogan or motto you’ve heard or read. The question you may ask is, if they’re so catchy, and I find myself singing, humming or quoting the...

Sales and Marketing

Marketing Mistake #15 | Taking Advice From The Wrong Sources

It seems like everyone is an “expert” nowadays. Advice is so freely found and offered, even if you have no intention of seeking it or asking for it. Family, friends, co-workers, associates, neighbors... nearly every person you come in contact with has something to say, or some advice to offer. And, for the most part, it’s well-intentioned. You can even get on the internet and type in a key...

Sales and Marketing

Marketing Mistake #14 | Changing Your Marketing Even Though It’s Working

One of the most common mistakes business owners make with their marketing, is to try something, find out it works, then stop doing it and try something else. A better approach would be to find something that works, tweak a certain part of it, try it again, tweak it again, and keep doing it. As long as something continues to work, don’t give it up. Just keep trying to improve it so it will work...

Sales and Marketing

Marketing Mistake #13 | Not Selling To Your Existing Customers

Your best prospects are people who have purchased from you before. They have already experienced the products you offer, as well, as the service you provide. They know you, like you, and trust you. (At least they did when they first bought from you... enough, at least, to give you their money.) Hopefully, things haven’t changed. And ideally, your relationship with them has improved. Research s...

Sales and Marketing

How Can You Increase the Value of Every Sale

Even if I know nothing about your business, I can almost guarantee that you want to have customers coming in more frequently and  each customer spend more of their money with you on each occasion. So how do we prompt this shift in buying behavior? How do we have our customer feel compelled to purchase TODAY, and to spend more with us? Well, you may like to consider making them a “sweeter” de...

Business Management

Marketing Mistake #12 | Failing to Calculate the Cost of Losing a Customer

The “Ripple Effect” is one of the most powerful forces in business. And it can affect you both in a positive manner, as well as, negatively. In our last example, we discussed how valuable each of your customers can be to you over time. We called it the Lifetime Profit Value of your customers. Now, let’s take a look at what the cost could be to you if you lose a customer, instead of gain ...

Sales and Marketing

Marketing Mistake #11 | Not Calclulating the Lifetime Profit Value of Your Customer

There’s no question about it. Your existing customers are your most valuable assets. Since they’ve already purchased from you previously, and have experienced the benefits of your products and/or services (and presumably are pleased with those experiences), they are likely to purchase from you again. For sure if given the opportunity, they are likely to refer you to others who may have a need...

Sales and Marketing

Marketing Mistake #10 | Not Cross-Selling, Up-Selling Or Having A “Back-End”

Marketing or the promotion of your business can be a costly endeavor. For some businesses, the money it takes just to get prospects in the door or to get them to respond to your ads, is often as much or more than the total profits you made on the sale. Some businesses look at spending money on marketing as a negative, or a “wash,” so they don’t aggressively engage in it. But marketing does...

Sales and Marketing

Marketing Mistake #9 | Failing to Establish and Obtain Referrals

Getting referrals from the users of your products and/or services is one of the quickest, most effective and painless ways to build your business. Yet, most businesses fail to take advantage of this important marketing and business-building tool. In fact, not only do they not have a referral getting system in place, it’s surprising how many don’t even realise how powerful such a system can be...

Sales and Marketing

Marketing Mistake # 8 | Failing to Use Testimonials

Testimonials are one of the most powerful tools any business owner can use, but also one of the most under-utilised. Testimonials are not limited to any one type of advertising or promotional media.  Television ads, radio announcements, newspaper layouts and infomercials all make use of testimonials in one form or another. Sometimes, celebrities are used to promote certain products, especially ...

Advertising

4-Step System To Determine If You are Paying Too Much Advertisement

Results. That’s all that counts in business. Results. Any promotion worth putting your time, money and effort, is worth measuring how well it performs. Only by knowing what kinds of results a certain marketing effort produces, can you determine whether or not to run it again, or what you may need to do to change or tweak it in order to make it more effective. The Challenges in Advertising It...

Customer Retention

Plug the Bucket

If you think that marketing activity should be solely focused on gaining new customers, you need to read this! New customers are great. Of course we need to market ourselves to new prospects. But how about the people who already know you, like you and trust you.. are you neglecting them? It's simple maths: it costs you more to gain a new customer and then sell to them than it does to make another...

Leadership

Everyone wants to be a star

Hiring and firing are tough decisions, and the picture is rarely black and white. This is a skill/will matrix to provide clarity around individual performance and suitability of an individual to their job role.  This is a great frame to use when you want to get a better understanding of how you and your existing, or potential, staff members can work together to achieve great results. Quite simpl...

Leadership

What type of leader are you? here’s 5 tips to keep you on track

Leadership is a “buzz term” and there are many wonderful books and articles about the subject, some I highly recommend. You may already be familiar with the term, ‘the fish rots from the head’ – it’s true – the success or failure of your business lies squarely at your feet. As the owner of the As the owner of the business; you are the leader. Leadership is important. And, like ...

Sales and Marketing

Marketing mistake #7 | you don’t use effective headlines in your marketing pieces

Think about how you read the daily newspaper. If you’re like most people, you read by using a “headline search.” That is, you peruse or scan through the paper reading only the headlines, and if one happens to catch your interest, you may read the accompanying article. The sole purpose of a headline is to catch the reader’s interest and create a desire for them to read further. That is ...

Business Coaching

Marketing mistake #6 | not Identifying your ideal or “target” market

Who do you market to? Who should you market to? Are they the same? If so, was that planned? If they’re not the same, why aren’t they? These questions are critical to the success of any marketing program. You can have the very best product or service on the planet. You can have the most attractive offer, the lowest prices, lots of bonuses, personal attention, and the best service available...

Business Coaching

Marketing mistake #5 | using institutional or image advertising

Advertising is simply the process of letting others know about your product or service. Institutional or Image advertising is the type of advertising most companies, large and small use most often. While this type of advertising can alert the market to the fact that a product exists, it does very little to create a desire in the minds of the buying public to own the product, or at least inqui...

Business Coaching

Marketing mistake #4 | not taking massive action

Old Chinese proverb: “Confucius say, ‘Hungry man sitting with mouth open waiting for roast duck to fly in have long wait.” So it is with marketing. So many businesses have great ideas and plans, but they fail to take action. They’re waiting for “things to be right,” before they do anything. To some extent, that’s understandable. Considering that most businesses… especially sm...

Business Coaching

Bright Shiny Object Syndrome – Do You Suffer?

Bright Shiny Object Syndrome has to be up there with the biggest problems I see exhibited in Entrepreneurs. I confess – I am a recovering addict, and in remission! I’m talking about those in business who get so distracted by new projects that they lose sight of important tasks, KPIs and even what they set out to do! Perhaps you have a “friend of a friend” who has neglected their (perhaps ...

Startup

Entrepreneurs vs wanna be's

Wanna Be’s obsess over Ideas. Entrepreneurs obsess over implementation – Don’t analysis everything all at once – just focus on what is generating profit – don’t try to reinvent the wheel. Wannabes focus on Leads. Entrepreneurs focus on Conversions – Implement marketing systems that close the sale for you. Wannabes focus on Positive Thinking. Entrepreneurs Plan for Multiple con...

Business Coaching

Marketing Mistake #2; Failure To Monitor Your Results

Results. That’s all that counts in business. Results. Any promotion worth putting your time, money and effort behind, is worth measuring how well it performs. Only by knowing what kinds of results a certain marketing effort produces, can you determine whether or not to run it again, or what you may need to do to change or tweak it in order to make it more effective. It’s absolutely amazing ...

Sales and Marketing

Marketing mistake #1, part two

Marketing Mistake #1; Failure To Let Your Prospects And Customers Know The Unique Benefits They Get From Doing Business With You And Not Your Competitors We spoke previously about the failure to let your Prospects and Customers know the unique benefits they get from doing business with you and not your competitors and how you need to develop your Unique Competitive Advantage, or UCA. This conc...

Business Coaching

Marketing mistake #1, part one

Marketing Mistake #1; Failure To Let Your Prospects And Customers Know The Unique Benefits They Get From Doing Business With You And Not Your Competitors “Why should I do business with you?” This is a question that goes through your prospect’s minds before they choose to do business with you and through each of your customer’s minds before they return to buy from you again. And, it’...

Lisa Ormenyessy answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Accounting

Lisa Ormenyessy answered this question

Tim Gardner
Tim Gardner, Owner at Apprahensiv

Sales and Marketing

What can I do with a $100 marketing budget?

Some great answers here!  I specifically like Steve's approach.$100 gets you a lot of coffee meetings.   My twist on the same idea is to get onto linked in, find your target audience, connect and meet them in Real Life.  Business is about relationships so if you only get 5 good leads from your 50 coffee meetings you are on your way. 

Lisa Ormenyessy answered this question

Is Facebook group advertising a thing?

Hi Ben Short answer -no.Directly from Facebook Help:It's currently not possible to advertise for a Group using Facebook ads. You can create other types of ads though for a Page. Facebook Blueprint is a great introduction to creating ads: https://www.facebook.com/blueprint/?ref=u2uYou can learn how to create an ad here: https://www.facebook.com/help/633662000000451/?ref=u2uYou can learn about the different placements you can choose from for your ads here: https://www.facebook.com/help/407108559393196/?ref=u2uYou can also get very specific with your targeting options: https://www.facebook.com/business/help/433385333434831/?ref=u2uHow much it costs to advertise depends entirely on the amount of money you'd like to spend. You can learn about the cost of advertising here: https://www.facebook.com/help/214319341922580/?ref=u2uAdditionally, here are some resources to help you get started: https://www.facebook.com/about/ads/?ref=u2uhttps://www.facebook.com/advertising/?ref=u2uhttps://www.facebook.com/business/products/ads/?ref=u2uhttps://www.facebook.com/business/ads-guide/?ref=u2uhttps://www.facebook.com/business/learn/?ref=u2uYou might also want to check out these 10 Answers to FAQS, voted most useful by the community! → http://on.fb.me/1VaVR6b

Lisa Ormenyessy answered this question

What discounted/free stuff can new startups access?

Hi Andrew,  If you are in Australia then the BEC's (Business Enterprise Centres) are a good resource.  They have business advisors on staff that will meet with you and advise you on what free resources are available.  I would also try googling strings such as 'shoestring start-ups'  'free business resources' etc.  Good Luck!

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Wajahat Mahmood, SPHR, SHRM-SCP
Wajahat Mahmood, SPHR, SHRM-SCP, Freelance "HR Analytics" Trainer at EduPristine Inc.

Human Resources

How to start an HR advisory business in Australia for SMEs?

Hi Wajahat,   I have not experience in the HR space per sea, however like all new businesses relationships are going to be your number one referral source for now.  I would be creating some business cards and going to as many netwroking sessions as possible where I could be meeting business owners that are in need of HR advisory.  Good Luck

Lisa Ormenyessy answered this question

Have you used Instagram influencers in your business?

Hi Phil, I haven't as yet, however have been considering it for a new product I have released.  On reading on some business facebook groups I am a part of I have noticed that it can be quite hit and miss.The biggest takeaway I have gotten from my research so far is ensure you have all the right paperwork ie contracts - branding specs etc in place is key.  What are they going to do on your behalf (ie how many posts, what are they going to say, what hashtags etc they are going to use etc)  and How are they going represent you , when , how often etc.I was shocked to hear how many 'scammers' there are out there - with fake followers, bots etc that will not yeild any results.   I say Go for it!  but, like all business - Do your own research and Due Diligence!

Lisa Ormenyessy answered this question

What are your favourite business podcasts?

Hi Andrea, I find podcasts an awesome way to stay up to date and to ingest nuggets of information around my hobbies and interests without it eating into my day.  Best times to listen are in the car / waiting for the bus/ on the bus,/  between appoinments etc.My favourites at the moments areThe Trader Cobb Crypto PodcastI Love Real EstateThe Abundant AritistTed Talks DailyMomentum for the Entrepreneur (Alex Charfen)  - Any Entrepreneur needs to listen to this one just for his fabulous introduction! Freakonomics RadioWhat are yours? 

Lisa Ormenyessy answered this question

Is there an Alibaba equivalent within Australia US or Europe?

Hi Jonathon,  It will depend on what type of product you are looking for.  there are a couple of Australian websites that while are not as comprehenisve as Alibaba are Australian which was you questions.  Google search Australian Dropshippers - you will find a comprehensive list and an association that respresents them.  

Lisa Ormenyessy answered this question

Who are your preferred Facebook advertising service providers?

https://socialmediaaok.com.au/  are who I refer my clients to as a trusted supplier.

Lisa Ormenyessy answered this question

What would be one thing that would help you increase your sales?

Hi Selena, In my experience, the perceived problem from business owners is 'closing', however it is more like not doing enough in the early discovery process and building rapport with the prospect that lets business owners down. When sales is done right there is a natural close that occurs.Cheers, Lisa

Lisa Ormenyessy answered this question

What social media does my business need?

ViKki what type of business do you have? If you could provide some more information then the Savvy Community will be able to help you more. Cheers, Lisa

Lisa Ormenyessy answered this question

Do I need to protect my idea?

Hi Luis, It really depends on what your idea is and if it can even be protected. You best bet would be to speak to an IP (intellectual property) expert. I am sure their first consult will be complimentary - there may even be IP experts here on Savvy. Entrepreneur.com puts it well...."It's natural to fear that your idea might be stolen. But you can't turn your vision into reality without
the help of others. Sooner or later, you're going to want to ask an
industry expert to evaluate your product or service. You're going to
need to collaborate with a manufacturer or distributor. But patents
cost thousands of dollars and take years to be issued. You can't afford
to wait that long to start bringing your product to market."Consider other options as well like NDA (non disclosure agreements), high security in your work environment (physical protection of your idea), Non compete clauses with your employees etc.As always in these matters it is best to speak to an experty.Cheers, Lisa

Lisa Ormenyessy answered this question

Do I need a business plan?

Hey Collin, Yes! There is a very apt quote by Benjamin Franklin that says...“If you fail to plan, you are planning to fail!”That said, a business plan for finance, or to take to the bank is much different than a business plan for your own personal use; which again may different to what you might share with your team.A better question may be "what kind of business plan do I need for my purposes".

Lisa Ormenyessy answered this question

How to find the right accountant?

Hi Nathan, I have a report on the mistakes business owners make when choosing an accountant and what questions to ask. Did you want me to send it through to you? Cheers, Lisa

Lisa Ormenyessy answered this question

How do you measure marketing success?

Marketing is designed to change the behavior of your audience. Taking them from inaction to action. Successful (and I would argue all) marketing should take prospects from not buying to buying. This can be taken in one giant leap (not often) or a sequence of events.The ultimate measuring stick is sales - ie dollars in your bank account.Is a campaign really successful if it doesn't reach your end goal?You could for example have prospects go from not clicking on your facebook 'likes' to clicking. These likes are great, however meaningless as a marketing tactic if your next step is not in place to ultimately take them to a place where they are taking action that ends in a sale.

Lisa Ormenyessy answered this question

What makes a successful marketing strategy?

Hi Harry, In short a successful marketing strategy is one that brings you in more business than what it costs you. Hence the importance to always be checking your ROI.Cheers, Lisa.

Lisa Ormenyessy answered this question

Why would you hire a copywriter?

Hi Marko - the quick answer is to sell more. A good copywriter is a great investment in your business. While there is an large financial investment up front it will pay for itself over and over again.

Lisa Ormenyessy answered this question

The Most Useful Sources For Market Data Industry Size, Value etc

In Australia, the ABS has some great stats. Some you have to pay for others not. Their help desk staff are awesome at helping you mine the information you are searching for too.Industry organizations will generally have good stats around their members too - even if they are not 'formalised' . Sometimes making the call and asking is a great place to start.Were you looking for something in particular?

Lisa Ormenyessy answered this question

Independent sales professional, is this an option?

Hi Steve, Sorry, no referral, however we did have a client that engaged us after purchasing a business that had taken this route before him.It was a nightmare - the sales person was bringing in 50% of the sales.Managing him was hard (due to his independence) and to just 'get rid of him' meant an instant loss of 50% of the business.The new business owner was constantly in fear that his 'best' salesperson was going to leave. Along with this his 'best' salesperson often didn't show for appointments where he had to drive too far etc. Basically, he was not switched on to the outcomes of the business - only making the sale so he could earn the commission (which was huge by the way).He burnt a lot of customers in the process too. It is everything you don't want to deal with as a business owner.All that said, I know of another business where I went in to do some sales training for them and it worked very well. It was selling a lifestyle product to seniors and the business owner had independent 'sales people' in every state. I suspect they were more like distributors - the way they were given leads (via telemarketers in this case) was very different too.Not much help I am afraid, however food for thought!

Lisa Ormenyessy answered this question

Does every small business need a business coach?

As a business coach, marketer, artist and entrepreneur I have a couple of coaches.I receive amazing ROI from all of them. Some of the things that I think about are...1. Not the cost of a coach, but the cost of my inaction - I value momentum and speed.2. Not the cost of a coach, but the cost of me 'not seeing something' because I am so tied up in the day to day of some of my activities.3. Not the cost of the coach, but the value in the networks they bring to the table that I would never have accessed without them.At times, I play with ideas to see if they have legs, once I am serious about them a coach is not a luxury but a necessityAs to using a coach to stop someone 'pinching' my idea - I like to come from an abundance mentality - ideas are everywhere once you start looking - it is the hard work and execution of the ideas that sets you a part and that matters.

Lisa Ormenyessy answered this question

Are You Coached For Marketing Yourself As Business Owner?

Hi Michelle - yes - over 80% of my clients! Before studying to be come a coach over 13 years ago now I had a marketing consultancy and many of my clients see me for both. Another thing they really value (and I am sure Hitesh will concur) is that I work in partnership with an accountant. This means that all the marketing and business coaching that I do is constantly measured and monitored via the numbers. It really makes a stand out difference to our clients.

Lisa Ormenyessy answered this question

What helps you decide to spend your money on advertising?

I totally concur Steve, another number you will want to work out is the life time value of a client against the acquisition cost of the client.For example - if you spent $100's of dollars and only picked up one client whose first purchase with you was only $50 then on the face of it it would look like a poor ROI.However - If over the next 3 years that customer ends up spending $20,000 with you (as $50 was your entry level product and you continue to up sell throughout your marketing/sales funnel) then a couple of hundred dollars spend for a $20K client is good.

Lisa Ormenyessy answered this question

Are there domestic cleaning businesses that may offer hints?

Clive, I have found that most domestic cleaning business I know are flat out trying to keep up with the work load. Why? Because of the referrals they accumulate from providing a brilliant job and 'wow'ing their clients.Please don't misunderstand me, I am not saying you don't do a good job, instead I am asking .... What are three things you could do to categorically 'blow your customer out of the water'?I know our cleaner goes above and beyond and our referrals alone have caused him to put on a new employee. He is not inexpensive either - however, the value he provides is totally worth it.For example, when he cleans a toilet he folds the toilet paper up into a triangle like you see in the hotels and places a smiley face stamp on it. The silly thing is it makes no difference to the cleanliness - it does however make us smile and think he's doing a better job.He is always able to find something 'extra' to do (and hence raise his rate) weather it be skirting, windows or a mark on the carpet.... he sees things we don't - and communicates it to us. We therefore have the perception that he is valuable.He leaves a checklist behind of all that he has done - this tells us that he is a professional, has a system and takes pride in what he does.... he is not just 'cleaning'The house always smells great when he has finished too.I guess the take away here is that he has a fantastic attitude towards his business and this rubs off on us, the client.I hope this helps.

Lisa Ormenyessy answered this question

Do you have marketing rules you constantly remind yourself of?

Fiona I remember when I first learnt about the life-time value of a client. It was many years ago now, however it made a huge difference.How about you;what's yours?

Lisa Ormenyessy answered this question

Just wondering what is a fair price to pay per lead and whether you found it worthwhile?

I totally agree with Jef on this one.... it depends on the lifetime value of the client.

Lisa Ormenyessy answered this question

What is your favourite piece of advice for launching a new website?

Celine - it's a little thing, however it makes a massive impact to the user.Put your telephone number (if applicable) on page one in a prominent position. If I am searching for you on my mobile it's most likely because I want to contact you. Make it easy for me.Also, if the purpose of your site is to get more business - be sure to have have a call to action and lead capture form Cheers, Lisa

Lisa Ormenyessy answered this question

What is the best way to market my home and office cleaning service?

Michelo, How is it all going?Our cleaner just left and it made me think of this post.I rave about our cleaner and often send him referrals.He WOW's us everytime by always suggesting we do something that needs doing - like the skirting boards or the windows - things we don't notice but our clients might. This builds trust.The other thing he does is after cleaning the toilet he folds the toilet roll in a Vshape (like they do in the hotels) and put a stamp of a bee on it. Easy, but again just a little extra that no other cleaner has done.Think of ways you can WOW your clients and the referrals will come in easily.

Lisa Ormenyessy answered this question

Do you have an up-to-date will?

Hi Rebeca, No, it isn't. This was highlighted to me again over the weekend when dealing with my partners mother who is facing some health issues with a fading memory. While it seems scary to talk about we found that she was quite open and frank about her wishes in what is her last days. It has also promoted my partner and I to talk more about our individual thoughts on our 'last days'. A good reminder!

Lisa Ormenyessy answered this question

What new tools are PR professionals using on daily basis?

Hi Maggie, I am not familiar will all the latest and greatest tools for PR professionals, however as someone that is always on the look out for PR opportunities for my clients, I rely heavily on www.sourcebottle.com.au. Cheers, Lisa.

Lisa Ormenyessy answered this question

How should I go about selling my established business?

Hi Paul, I would need to know more about your business before making a recommendation.For example, how established is it? One or 20 vans? Do you have a list of your customers and their email addresses? Is it just you in the business or do you have employees. Paul what I am looking for when asking these questions is are you selling a job or a business? To answer your question directly, to be honest, I am a bit of a 'go-it-alone' at first kind of person and if that doesn't work then go to a broker. Simply because a broker will take a commission.That said, a combination might be good for you and you have nothing to lose in the first instance. What I mean by this is let all the brokers know you are selling (in case your perfect buyer knocks on their door) however do not sign any exclusivity arrangements.The price you are asking and how realistic is is will also have a big bearing on your success.For a single coffee van, and just one person in it (ie you) I would start with ..... gumtree and ebay (believe it or not). Free and often there are unskilled people looking for this type of business or migrants that need a business for visa reasons. On this point, you could even market your business to immigration lawyers and migration agents who often have clients looking for businesses.Good Luck!

Lisa Ormenyessy answered this question

Is it true that the main way to do online marketing is through paid ads?

George, paid advertising is only one part of online marketing. Search engine optimization is another as is reputation management, content, engagement etc. Also, consider that online is just one part of your overall marketing plan.The best marketing for business is a matrix (spiderweb) type where there is a mix of online and offline supporting each other and focused solely on each growth point of your business. The more complex the matrix the stronger your foundation and edge over your competitors.As to your question regarding Facebook Marketing. Facebook marketing is awesome, be aware though, It is easy to waste a lot of money if you are not very clear on who you are talking too and what you want them to do. Is it brand awareness, purchasing a product, booking some time with you, downloading a report, attending an event or simply liking your page?If you are deciding what your next move is in marketing I would suggest speaking to a consultant that does strategic marketing, and then when you hit the face book question, ask for a recommendation to an expert. A good consultant will have a number of trusted advisors they can refer you to and this will avoid picking someone that has been having fun on face book and decided to start a business yet does not really have the depth of knowledge you need to be successful. A good indication of a reputable social media marketing consultant is that they will measure on sales and/or click to your website as opposed to likes.Hope this helps, Lisa

Lisa Ormenyessy answered this question

What aspects of the process are entrepreneurs blind to?

In my experience new entrepreneurs lack knowledge on their financials and the growth points of a business. Shockingly, I have even come across accountants that do not know this.

Lisa Ormenyessy answered this question

How does one create more effective opt-in forms?

Hi Christy - I have taken a look at your form. Are you marketing to men or women? When I go there I am not sure if it is for me or not. I hate to be the bearer of bad news.... Asthetically it is not pleasing What are you hosting it on? There are some great landingpage designs that will help you such as leadpages (paid) and instapage (free).The copy needs a lot of work - depending on what sales funnel is worth it's probably a good idea to invest in a good copywriter.. Think about your audience, what are they feeling, where is their pain. What keeps them awake at night, - what is your solution - what is your promise to your market. What is the compelling reason they should give you their email address in exchange for your video - what are you going to tell them that they don't already know? Be descriptive in your results - Passion means nothing, "You feel like teenagers in the backseat of the car unable to keep your hands off each other" tells me the result in a meaningful way. Intimacy - "the harmless brush of the hand that means nothing and everything all at once" are examples.Give me a call if you need a hand.Cheers, Lisa

Lisa Ormenyessy answered this question

What techniques are there to build pre-launch buzz?

Alan, I would be also looking where my target market goes already within the local area. For example is it the local fruit and veg shop (if you sell healthy foods) or if they are time poor is it the local chicken shop? Once you have identified those people I would be doing some 'sneaky' market research - by this I mean, you have probably done your research, still you want to talk to these people about what you have to offer so you standing with a clipboard, while time intensive gives you the opportunity to talk to market outside of the places they are already frequenting. Reward their participation with a voucher or something similar.As its food, can you set up a live demo somewhere... unboxing it and cooking it to demonstrate how easy it is? Where do your local rotary have their Saturday morning sausage sizzles normally? - they are great at defining high traffic areas for you.

Lisa Ormenyessy answered this question

How do I deal with competition in a small market?

Hi Melissa, All the points above are great and good advice. I would also add - you have only been going 2 months - these things do take time. Marketing is like a hot air balloon. It can take awhile to get it off the ground and start seeing results (its called marketing lag), however, once its working it takes less effort to keep it afloat.Keep in the back of your mind that constancy and consistency will win the marketing race. Knowing that be sure to keep your efforts up, measure everything you, tweak where necessary and just keep going for now. Perhaps jump on to Savvy in a couple of months time and let us know how you are getting on. Cheers, Lisa.

Lisa Ormenyessy answered this question

How do I find potential clients interested in software development and management?

Hi Johnson, Is this for promoting your services? If so have you tried using freelancing sites like Elance - now Upwork? I notice that people are hiring through there for those types of skills. Another thing I would try is key word optimising your LinkedIn profile. Hope this helps, Cheers, Lisa

Lisa Ormenyessy answered this question

How can we expand from small products to large ones (currently a home-based ecommerce business)?

Hi Daniel, As a marketer I would definitely say start with the drop shipping first to test your market. Sure you will forgo some profits initially, however it could avoid the expensive mistake of having a container full of dead stock in your back yard.Be aware that sometimes using a drop shipper can mess with your ability to deliver awesome customer service if the 'partnership' is not right, so choose wisely if you want referrals and returning customers. Once you know how many you are selling per week/month you will then have a better idea of your storage requirements.The question then becomes, how much storage? If you are selling only 1-2 week, rent (or borrow) some room out of a mates shed and work from there. In a nutshell though, it is really a case of doing the numbers. Idea 3 a storage, unit could work for awhile - again though, it depends on what your profit is on each item and your sell through rate.Hope this helps, Cheers, Lisa

Lisa Ormenyessy answered this question

Mary Mai
Mary Mai, Business Intelligence Analyst at Savvysme

Customer Retention

How do SMEs manage customer relationships?

I have a mix of clients, both local, regional, interstate and global.The local ones I meet in person most of the time (not all), the rest I make sure I use the telephone a lot more as well as Skype and video messaging. With video messaging, sometimes I choose to do a video over an email, that way they receive more of a personal touch.When I travel I make the effort to see my clients, even if there is not a scheduled appointment I will drop in and say hello, or take them out for coffee for a simple relationship building session.Another thing we do well which helps immensely is create community with our clients, this way the business is bigger than us and our clients feel supported by each other and the environment we have created for them.

Lisa Ormenyessy answered this question

Jef Lippiatt
Jef Lippiatt, Owner at Startup Chucktown

Business Planning

What is your biggest business goal for 2016?

Hey Jeff, it must be the year for new beginnings, I too am setting focus on a new venture. While I continue to consult I am flexing my creativity and launching a new business in the art space. Cheers, Lisa

Lisa Ormenyessy answered this question

What is the main difference between successful SMEs and franchises?

Hi Yee, it appears there are two questions here - though related.The first, in the difference between a successful business and franchises is the business model (which is a given) and, to the untrained, systems. In saying that EVERY successful business has systems, in franchises it is the scale-ability that has been achieved.The difference between a business owner and an entrepreneur is mindset. As a generally rule, An employee is focused on their weekly pay check. The manager is focused on the quarterly numbers. The business owner is focused on yearly profit. The entrepreneur is focused on Freedom.So in making the jump from Business Owner to Entrepreneur it is imperative that there are systems in place that support the business so the business owner then has freedom to pursue their next project.Hope this helps, feel free to ask any clarifying questions, Cheers, Lisa

Lisa Ormenyessy answered this question

Tom Radovanic
Tom Radovanic, Sales Director at SMECASH

Digital Marketing

How will you adapt to market networks?

This is a good article outlining the changes in the marketplace - http://techcrunch.com/2015/06/27/from-social-to-ma...

Lisa Ormenyessy answered this question

How do you know when it's time to let an idea die, rather than pursuing it?

Hi Suzie, This happens not just with business ideas but lots of other things in life too. Are you talking about something you are deciding to 'let go of' because it is not working? Or an idea you just can't seem to shake?Warmly, Lisa

Lisa Ormenyessy answered this question

Can anyone suggest the best products to sell online?

Hi Preet,I agree with both of the contributors above. If you are looking for something to niche into try visiting magazine.com and similar sites. If people are still paying their hard earned cash for their hobbies in the form of a magazine, just to read about it - hobbies like gun smithing, cars or camping - you can bet there is a niche online you can sell into.Good Luck!

Lisa Ormenyessy answered this question

How can I take my service online?

Hi Bobo,As with all things you would like to do that you have never done before, look at others that are very successful at it. Google buinsess brokers and find out who is doing really well, study what makes them great, and apply the same principles to your business.Good Luck!

Lisa Ormenyessy answered this question

Lisa Ormenyessy
Lisa Ormenyessy, Business Coach and Marketing Specialist at

Business Growth

How do you start or create a community, a movement?

Thanks for your feedback, much appreciated :-)

Lisa Ormenyessy answered this question

Michaela Clark
Michaela Clark, Virtual Assistant at mi virtual pa

Offline and Direct Marketing

What is the best way to market to tradies?

How about being a guest blogger for the tradie websites that are mentioned above.Articles like Top 10 Time Saving Tips for Tradies doing their own paperwork.... (be sure to put out sourcing to a VA in it! :-) Are you OK in a public seminar environment? Try getting public speaking gigs with the master builders association etc. I am sure they would be happy to promote and host a 3hr workshop like this if it is going to help their members.If you have capital, I would be sending out this article or a newsletter with similar articles via snail mail to them all, on a regular basis, if its schmicko and compelling enough they will read it. Good Luck!

Lisa Ormenyessy answered this question

What must happen in order for me to run a business intermediary successfully?

Hi Bobo, if you give us a little more insight into your question and your business then we would love to be able to help you succeed. Warmly, Lisa.

Lisa Ormenyessy answered this question

Anton Ilchenko
Anton Ilchenko, at Beer Towers Australia

Business Management

For anyone at the stage of commercialisation, what would you advise in order to succeed in the market?

Anton, this is a massive question, too big to tackle for you to gain any real help of insight. Can you tell us a little more about what you are trying to achieve and then perhaps we can give you some practical advice on how to penetrate and gain market share in your industry.Cheers, Lisa.

Lisa Ormenyessy answered this question

What advice can you give to small startups?

I see two answers to this Phil.The first is mindset.... why is a mistake a failure? The big boys had many failures along the way and yet still managed to succeed. An example that is often given is the moon landing. On the way there they were off course 99.9% of the time, with continuous minor adjustments along the way they reached their destination, despite being off track the majority of the way.What you focus on expands so be sure to be continuously working on your energy levels to attract all matter of 'good stuff' and focus on where you are going, not the past where the mistakes are. They have already happened.... move onward on upwards taking away what you have learnt and leveraging.The second is .... Play to your strengths! The advantage that you have over a bigger business is your ability to move quickly. You can have an idea in the morning and have it executed by lunchtime. Big business can not achieve this, there are often too many chiefs or too much red tape.Flexibility is your strength, use it!

Lisa Ormenyessy answered this question

What kind of events would you want SavvySME to host?

Yee, I like what everyone else has said. I would like to contribute another line of thought borne out of a recent experience.Last week I went to an entrepreneurs meetup. There were 12 of us that met for a meal at a local cafe. I found this a really stimulating environment in that I got to connect with the four people I was seated next to on a much deeper level than I normally would have at a meet and greet. It felt way more relaxed and authentic.More food for thought. pun intended ;-)

Lisa Ormenyessy answered this question

Do as I say?

Oh Rebecca you made me laugh!Absolutely! I wish I was super human, alas I am not. My main culpruit is taking time out to smell the roses. I always encourage my clients to do this as it lowers stress levels, increases focus and concerntration, and hey, life should be fun too right?Many of my clients come to me beating themselves up for not doing this or that without acknowledging how much they HAVE done. While I am there to hold them accountable, I am also there to be a support, and sometimes that means telling them to take a break.That would be my biggest advice I have trouble following myself Rebecca - thanks for asking and reminding me to take time out and appreciate this wonderful life! :-D

Lisa Ormenyessy answered this question

As a small business owner, where do I start with marketing?

Oh, the overwhelm Yee!
Yes, it can be very daunting at first - and it is a very big question.
Firstly, and one thing I would love to be tattooed on every small business owners mind in regards to marketing is constant and consistent.
One thing I have all my clients do is a really simple marketing calendar that has all their activities mapped out, this keeps the ‘big picture’ in mind and allows for easy tracking of activities
Know, there is a marines rule of three which means you are only able to truly focus on three things at one time - keep this in mind to avoid the overwhelm.
For example, pick three marketing activities that support your overall strategy
So for your social media, pick three platforms and post three times a day or three times a week depending on the platform. Do it, and do it well and CONSISTENTLY.... you will gain momentum.
For Joint Ventures - pick three you want to secure and go for it. (I suggest picking some you're not fussed about to practice on too)
The rule of three will help with overwhelm.
PS.... This is for 'newbies'... eventually you will want to create a complex matrix. The more complex the harder it is for your competition to copy or to penetrate as generally they only see a part of the matrix, not all of it.

Lisa Ormenyessy answered this question

What did you do to market yourself and your business?

Charlene, you are right, this was a big struggle for me personally (still is at times). You must be prepared to stand up and be heard. The old saying 'tell then sell' is true. You must be talking all the time. To your existing customers as well as new prospects.My most effective way has been my mailing list and I highly recommend every business owner focus on how they can build this. I email my list one a fortnight with free 'biz tips'. This demonstrates my knowledge to them, builds relationship and helps them at the same time so its a win win. four I have been mailing to them for four years now and still generate new customers from it.I have positioned myself as the 'go to' person. With an extensive list of proven (that's important) contacts and referral partners I am able to help with almost any problem. From dog walking to legal advice. It encourages my list to pick up the phone and call me, which in turns allows me to build quality relationships with them. As 'luck' would have it, they normally end up a client at one time or another.

Lisa Ormenyessy answered this question

How can you create trust with customers?

Hi Ananda,My first question as a coach would be 'are you trustworthy?'. It may be 'semantics' but you don't really create trust, you build an environment (weather that be a website, your office, your telephone manner etc) for the trust to develop.Testimonials are a great way to open the door for that to happen.For belief, a powerful demonstration is often a great way to go. Think of infomercials. Despite you NOT trusting it... you still want to buy right? They have build up your belief through the demonstration and testimonials.If you let me know what your product or service is Ananda perhaps I can give you some ideas. Warmly, Lisa

Lisa Ormenyessy answered this question

Jef Lippiatt
Jef Lippiatt, Owner at Startup Chucktown

Training and Development

What is the biggest challenge in coaching business owners?

Hi Jef, A great question. Most business owners who come to see me for coaching are ready to change. The already have awareness that what they are currently doing is not working or they could be doing it even better.With marketing clients, at times, yes changing the way they see the way marketing works is often an initial (but small) hurdle. Seeing marketing as an investment rather than a cost once they understand their customers lifetime value is often a first step.My style is very 'educational' so while I may be pointing out a new way of doing things, I am also explaining the logic of it. This takes away a lot of the fear around change.Cheers, Lisa

Lisa Ormenyessy answered this question

Yee Trinh
Yee Trinh, Cofounder at

Branding

How do you come up with an original business name that is catchy, yet not outlandish?

Hi Yee, Most of the names we have created have come after a few wines! I don't know if there is a strict formula at all. I did read an article recently -the 2015 Marketing Trends report by Landor a global leader in brand consulting. They predict that Names will be going super simple... "With more noise in the digital market place and less time than eves to capture the consumers' attention, brands will continue to streamline the path to sales.That includes a shift back to basic, clear, relevant naming solutions. There will be universal, easy-to grasp concepts that consumers can instantly connect to (think Uber and Square) and that brands can fully own in meaning and URL."I hope this helps. If you need good quality wine... I can recommend something there too :)

Lisa Ormenyessy answered this question

Lisa Ormenyessy answered this question

Amanda Hamilton-Attwell
Amanda Hamilton-Attwell, Managing Director at Business DNA (PTY) Ltd

Digital Marketing

What is the best way to tell customers about changes to contact details?

Hi Amanda, Another way to get around this problem in the future is to create a mobile business card. As it is digital you can make changes whenever you want and everywhere it is located it will be updated.I have one myself and have been so impressed bought the software to be able to do it for others.Cheers, Lisa.

Lisa Ormenyessy answered this question

Kevin Mallen
Kevin Mallen, Business Development Manager at

Social Media

What are the best strategies to expand your brand using Google Plus?

I would also suggest using Google Hangouts - it creates a video for your youtube channel as well lifting your SEO ratings.

Lisa Ormenyessy answered this question

Nick Chernih
Nick Chernih, Founder at LinkBuildSEO

Digital Marketing

What are some interesting email marketing strategies?

Hi Nick - What do you mean by 'Interesting' do you mean out of the box? or just ways to use email marketing successfully?

Lisa Ormenyessy answered this question

Is it advisable to create a poll question on Facebook page?

Hi Mar, First off Yes! Always ask your audience what they want; it is your ongoing market research. As far as the type of questions to ask Lynn is correct, you want to make it really easy for them.Another alternative you may like to consider (depending on the number of followers you have) is PM your top engagers and invite them to be a part of a focus group. Facilitated well you can dig a little deeper around thier responses.You could set up a group skype call or a google hangout to bring them all together if distance is an issue.Good Luck!

Lisa Ormenyessy answered this question

What makes the best corporate Christmas gifts?

We had great success with books this year with a hand written note inside. Of course the suggestion was that you enjoy it by the pool over the summer break with a glass of wine!

Lisa Ormenyessy answered this question

How do you turn a good business idea into reality?

Phil, I think the hardest thing I have found in business is the persistence. Over 15 years the business has certainly had its ups and downs, a ton of learning, and at times has felt like a hard slog. What am I doing differently now that I didn't do in the early days? These days I am more prepared to invest in education and professionals and mentors that can either shorten my learning curve, implement strategies quicker or assist me in keeping on top of the rapid change we are experiencing. Great question,Cheers, Lisa

Lisa Ormenyessy answered this question

What margins should I put on my products?

Yee, just a clarifying question - can you tell me a little more of what you are doing... for example, are you acting as sole agent for these celebs or are you acting as their 'marketing arm' and selling online? Are you buying low cost and then onselling? Are they being dropshipped or are you holding them locally?The reason I ask is that different scenarios will mean a different approach/business model.

Lisa Ormenyessy answered this question

Wilson Lui
Wilson Lui, Business Owner at Sonley Stonegrill & Bar

Sales and Marketing

How do you promote a restaurant located away from the main road?

Hi Wilson,I've just had a quick look at your restaurant, and your reviews on trip advisor, urban spoon and Facebook.My suggestion for some of the 'not so nice' reviews that you have had that you respond. This way readers can see that the owner is proactive. It also enables you to engage in complaint marketing. A client of mine does this really well on Facebook - Cardones Seafood and Grill (Glenelg, South Aust) - go and check out how they have responded to negative reviews.Did I deduct that you have had a make over? Make this clear as it will separate the poor earlier reviews from the latest. raving reviews (Well Done btw!)Hopefully as a response to Greg's post you will have your Google Business Account - This is imperative - Google loves Google. While your social and review sites are important - the 5 Start review process on Google is critical and will also help your SEO ratings when people are searching for restaurants in your area.Yee is correct with the hand holding - go one step further and reward patrons when they post positive reviews or check in - ie like us on Facebook and receive..... Actively insert the 'have you checked in' into the scripting that your staff is using when they are seating your guests.If you are collecting your customers details (I hope you are) other things you can do to increase patronage is to call the day after they have been in and make an offer to come in on your slower days (ie a Monday or a Tuesday) and receive a complimentary glass or wine or similar. I see you have used Groupon so the cost of a wine should be less than what you are offering there.Collecting customers details is essential for restaurants - at the moment can you email a customer and invite them to come in for their birthday or wedding anniversary?If you wanted to do some direct marketing locally think of Groups of people.What about the local sporting clubs in your area (men, in general, are big meat eaters) - think about what offers you could give them - "man of the match" deal? Most local sporting clubs are always looking for ways to earn money - perhaps offer a % back to the club for their members creating a win-win (or - as discounting is a dangerous habit to get in to - what about a free beer for members with every mains) What night to they train - could you do a pre-training or after training package (with all the focus on high protien for sports people this might have some legs if executed properly)Do you have a local cinema you could work with?Wilson, how is your signage? Is it easy for me to find your restaurant or parking? An Adelaide furniture store used this to their advantage in their marketing. Their tag line was 'it's a pig of a location' and then went on to say how it allowed them to give you better prices because of their low overheads. Is there a way for you to attribute value to the location (ie easy parking) .... Oh! as a steak house could you say you do not beef up the prices because of high overheads - or its a cow of a location....:-) These ideas are just off the top of my head however you get the idea I am sure - anything to make yourself memorable. .Let us know how you get on Wilson,Warmly, Lisa.

Lisa Ormenyessy answered this question

Have you started a successful online business in the last 12 months?

Hi David, I am just starting to use Google hangouts for what I call "open office hours" I will let you know how it works out. My clients seem to like it however my intention is to meet my subscribers on a more personal level, as as we both know, relationships lead to even more business. Cheers, Lisa

Lisa Ormenyessy answered this question

Leah Cortes
Leah Cortes, Owner / Personal Assistant at

Customer Retention

What is the best way to approach prospective clients?

Hi Leah, It is a big question. One thing you may like to consider is that successful marketing never takes on a single pronged approach. The more irons you have across different medias/ mediums the better. Just make sure you keep measuring, measuring, measuring. I can not stress this enough. If you don't know the return you are getting for your marketing spend then you are really just burning money.If the intent of your question was to find some inexpensive ways to generate new leads then Andrew has hit the nail on the head. Your existing clients are always a great source for new clients as they already know, like and trust you.

Lisa Ormenyessy answered this question

Lisa Ormenyessy answered this question

Do informal business alliances really exist?

Hi Leo,

We have a number of successful informal business alliances.  What do they look like?  Our alliances are business owners that can add value to our clients.  They share the same values and ideologies as our consulting business; Straight Talk Group, and value relationship above all else.  How do we maintain and encourage them?  Every 6-8 weeks we hold a not networking 'get together'.  Basically its a casual BBQ where clients and alliances can come for 5 minutes or 3 hours and just hang out and say hi.  It is a 'getting to know you better' scenario, and despite intentionally having it as a 'not networking' magic happens.  

I hope this helps.  

Warmly, Lisa

Lisa Ormenyessy answered this question

David Johnson
David Johnson, Director at Where is my parcel

Online Business

What is biggest delivery issue for e-retailers?

Hi Phil, I would say the most frustrating part for me is as you put it the 'seamless' process.  I can not track a parcel all the way from China to my customers address.  I can see it leave the factory - see it hop on a plane - but can not see if it has landed in Australia onwards.  Very frustrating.

Lisa Ormenyessy answered this question

How many small to medium size Australian businesses are sold every year in Australia?

Hi Jonathon,  I am not sure have you rang the ABS?  In my experience they are very helpful and many stats that don't appear on their website are available if you are prepared to pay a small fee for them.  With small business contributing significantly to the Australian GDP it would be surprising if they didn't have it somewhere.

I also want to add an initial thought that popped up when I read your question.

It is this - "how many business are sold in Australia each year for what the business owner felt was a fair price"

Too often I see business owners slugging away focused on revenue when really their focus should be asset value.  It is sad that over the last 15 years or so I have seen many (that's right MANY) business owners walk away from their business because there was no buyer.  

They had either set up the business to rely on them and so when it came time to retire they had no business to sell. Or, the business had no assets such as a customer database, documented marketing campaigns, successful sales funnels, robust financial systems etc.    It should be noted too - these businesses are not included in the ABS business stats on business 'failure'.

Succession planning and asset building is essential.

 

 

Lisa Ormenyessy answered this question

What qualities do you look for in a new employee?

I would have to agree with Charlene.  You can teach skills however attitude is way more difficult.

Lisa Ormenyessy answered this question

What accounting software package should a small business use?

We love Xero and encourage our clients to use it.

Lisa Ormenyessy answered this question

What is the single most important reason which prevents people from taking action?

Hi Leo,

There are a few things, but top of the list I'd say Fear.

Procrastination is closely aligned with perfectionism.  

So the fear of being wrong, or not good enough gets in the way for many. 

I always tell my clients ...


"Don't let perfect get in the way of progress"


This simple mind shift is often all that is needed to take the next step.

As you mentioned the word 'steer' I also like the saying "you can only steer a moving ship" .  Sometimes it doesn't matter in what direction we are heading - belong as we are moving - and somehow, if our intentions are focused where we want to go, miraculous as it may seem, it all seems to work out just fine.  (Sometimes even better than we imagined!)

Warmly, Lisa O

 

Lisa Ormenyessy answered this question

Does anyone know how to actually sell something that is free?

Hi Michael, I love the concept of fresh near me - have you seen ripenear.me?  I think it is very similar.

I'm wondering what your business model is though  do you take a percentage of sales, or are you building a user list /  community that then you can market other products and services to as Steven has suggested? 

Lisa Ormenyessy answered this question

How can a virtual assistant help you?

Hi Maria the one characteristic I would like in a VA is initiative.  A proactive VA would be a god send and worth their weight in gold. :-)

Lisa Ormenyessy answered this question

Can you recommend good business educational videos online?

Hi Rebecca, There are also some great apps available.  It really depends on what stage your business is at and what level of 'education' you are looking for. 

Lisa Ormenyessy answered this question

What is the difference between a Business Adviser, Coach and Consultant?

Great question Fleur and everyone will answer it slightly differently.

After doing the journey myself, and wearing many different hats along the way, a business advisor and consultant are pretty much the same - they advise and propose solutions - some will help with the work too.  You will need to direct the consultant as to the result you are wanting.

A coach will help you find your own solutions and identify knowledge gaps - and help you find the right solutions.  They are also great if you need clarity.  It is more of a partnership route.

A mentor has generally 'been there before' and can show you the path and connections most suitable to your situation.

If you are asking what you should be using, if you give me a quick overview, ie is it start - up or start - ups?  Industry etc I can point you in the right direction.

Good Luck!

Lisa O

Lisa Ormenyessy answered this question

Neil Steggall
Neil Steggall, Partner at Wardour Capital Partners

Business Planning

Which sources provide you with data on Australian SMEs?

Hi Neil,  Great question!   I guess it depends on what you are planning to use the information for.  Are you wanting it to market to them, or know ABS stats?  I think there is more than enough data about, my view is despite how much data is there - what is everyone doing with it?  Are they interpreting and using it effectively to grow their business?

Warmly, Lisa O

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