Steele Walster, Director at Yikes! Marketing

Yikes! was founded in 2019 by Steele Walster. After spending three years working on his passion project Surf Meal, he started to receive requests from his friends to help them with their digital marketing. They were impressed with the results they were getting. They were so impressed they started paying him.

Word quickly spread and soon all kinds of businesses were seeking him out for the unique combination of artistic design, writing skill, technical knowledge and most importantly, real-life experience running a business.

Steele's digital advertising work (to become yikes!) soon over-took Surf Meal. Yet Steele hadn't quite settled on the idea of it growing an actual business, despite regularly being told by his customers that they couldn't believe this wasn't his main work. Steele just really loved doing it.

Then one day, after talking through a recent campaign he had designed to a high profile marketing expert, Steele received the shock of his life and the one that kicked started Yikes!

The expert explained to Steele that the campaign he had just executed, based on its professional appearance but mainly the results, had a market value of over $30,000! Steele had charged $400.

Not bad for someone that was doing it because he found it fun using all the collection of skills acquired over the years.
Yikes! is the a culmination of those experiences, a vehicle to help businesses grow.