How to create a cohesive company culture as a business grows?
A positive company culture can lead to retention of skilled staff and a cohesive team. What can a business owner do to create a positive culture in a rapidly growing small business without significant financial investment?
I would say being intentional, especially when onboarding new staff regardless of their company position. Onboarding is the single most important time for you to expose new team members to what makes the company different.
This is true whether the onboarding is a small all-hands meeting (if the team is less than 20 people - to introduce the new team member) or a training video or the employee handbook. Your company culture should be included in all training material and early tasks.
Keep in mind, the company culture must be something the new team member can see in action while in the office (or using the company tools if the team is remote).
Ensure that you ask new team members proactively if they have any questions or feedback into how their onboarding process has been. If you have a bad onboarding experience, you may lose some good people early on (because they may take that as an indication that things are chaotic, unplanned or that employees aren't important).