Can anyone share their thoughts on the benefits of outsourcing to an SEO reseller and key things to consider when you outsource SEO services, e.g. providing transparency about outsourcing to your...
What you want to look when you want to outsource your SEO campaigns is
1. The outsourced company has enough manpower
2. The are local
3. They will provide white label reports
4. Constantly in touch with you - every week or fortnightly updates
5. Understands your Brand image to protect to when it comes to outsourcing - the outsourced company has to take care of the main company and its clients reputation
6. Never contact their clients if the client has cancelled the contract
7. Ask for reviews from the parent company or anything to improve
Can anyone tell me how much SEO costs in Australia on average? What are the typical factors involved with SEO pricing?
As Grace told you, you'll have to look for a great SEO expert who's going to be able to provide you a great result. Keep in mind, investing in SEO isn't cheap, but it's a great long-term investment. SEO prices tend to vary between $1000 and $8000. I hope it helps!
Do you think SEO should be categorised as part of IT or marketing? SEO experts, do you call yourself an IT or marketing professional?
Wow, very good question. I believe SEO is a marketing issue and not an IT issue. Main reason is, IT is responsible for the website however the content should be managed by the marketing department.
IT should not be tasked with having to post articles and content, they should be responsible for maintaining the code behind the website to ensure the load speed is as fast as possible and improving site functions.
I am a strong believer in treating departments as separate businesses. If you need to build a website your marketing department and IT department should have a meeting. Both department create the project plan and go over what is required.
In this case, the marketing department is the client and the IT department is the consultant/service provider.
Sure some of their requirements will be to ensure the site is setup to be SEO friendly however the content isn't an IT issue, it is a marketing issue. IT should not be spending time writing articles on your products and focusing time on trying to come up with the best poster design. That is a marketing issue.
The file size and dimensions of the poster is all the IT department need to worry about. IT should consult with the Marketing department on the most efficient poster size, marketing will then design the poster and ensure it meets IT recommendations.
Both departments are specialists in their area, so let them do what they do best and don't try and add new tasks they should have to worry about. Treating your departments like individual business units will help things run smoother. Departments that work together on projects should always have the Client/Consultant relationship. Once the project is over the website maintenance is completed by IT and the SEO, SEM, content and any other marketing material is managed by the marketing department.
So, short answer. SEO is a Marketing department specialty. Website development is an IT specialty. Your website is a project both departments work on with a Client/Consultant relationship. IT will know the best way to develop the site for speed and efficiency. Marketing will know what products will attract the most traffic to your site and how those products should be promoted.
Hey guys, I have a website that is about 3 months old. I had a few backlinks coming from directory listings and a few blog posts about me. When i checked today, a lot of those backlinks dissapeared...
Google Webmaster Tools will only give you a sample of your overall link profile. It is a good place to start but it is not ever going to be a complete view of the links you have. I would not worry if links have dissapeared as it happens from time to time. As an example below with the different methods you can use to check links, well some common methods at that: 1. Using the syntax "link:www.website.com" - this will show a small number of links, I would not advise on using it. 2. Using "www.website.com" in google search to view links - this will show more links. 3. Using Webmaster tools - this will show more, but it is not complete. 4. Using Open Site Explorer from SEOmoz - This will show more links but the crawl delay is around 1 month so links take a while to show. 5. Using Tools like Majestic SEO and Ahrefs - these tools will be more advanced in the way they show backlinks they both cost between 100-200 a month to run but they will show a more complete backlink profile. 6. Many people also build custom tools to check links when they are built and how active they are too that is another more advanced option. I hope this helps.
A client of mine has had their blog hacked. They've asked me to have a look inside to see if I can find out why. I'm a content creator, not a web developer, and this isn't my area of expertise. What...
The biggest problem for most businesses today is not about simply using SEO to drive traffic to their website, it is more around how to convert strangers into customers. Is that true?
Web visits are like foot traffic in a retail store. You need them, but they're not enough on their own. But 'convert strangers into customers' is a bit too simplified. You might want to convert them into acquaintances (leads) or friends (prospects) before you go all the way - especially if you're selling something high value, tailored or intangible. In these cases, the goal of the website may be lead generation for sales people or principals to convert at a later date. Simple things like asking them to subscribe to a blog or newsletter, or enter a competition, or vote in a poll, or share something via social media, can get you some contact details / social connections, giving you an opportunity to invite them back.
When potential customers are looking for insurance, they almost always start their search online. What do you think are the best SEO tips for insurance agencies?
I started a global branding and digital marketing firm 19 years ago when websites were basically a brochure online and search was a novelty The sites have gotten fancier over the years and search engines have changed their algorithms to keep up with customer demand for better and more relevant search capability. The main SEO trends to incorporate are:
* Websites must be optimized for voice search
Voice user interface allows users to interact with websites through voice commands so it adds usability and functionality to your site making it accessible to all users including those with limitations and disabilities. Smart speakers and voice search are growing in importance so being able to optimize for voice search will be key to maximize the marketing and advertising opportunities on Siri, Alexa, Google Home, etc. Brands that perfect the "branded skill” with more customer-friendly, less invasive ads are going to win big. Are you prepared when customers ask for help like "Alexa who is the best car/boat/life insurance agency in Sydney?” if not you are missing a big opportunity! There are always new shiny objects in marketing to distract you, social media and technology are 24/7 but SEO is here to stay whether it is via Google or voice. You get one chance to make a great first impression so if you want to improve the impression you are making and give your business a boost make sure your site is optimized. Smart speakers are only getting more popular going forward so voice search is very important.
* Content quality and length matter for rankings
Web pages that contain long high quality content get more visibility and shares so becoming that trusted source and influencer with timely and helpful answers to questions gets rewarded quickly. Search engines notice when sites publish consistently and can see how long people stay so building a strong reputation as a site that informs and educates pays off in higher organic search results too. Users are savvy and can tell if content is too salesy or self promoting which gets ignored.
* Mobile UX determines your ranking
In a mobile first world, you have less time to grab people, attention spans are shorter than ever so video will be used even more to boost rankings, show don’t tell for maximum impact, rich content drives engagement, traction and growth. The world is moving to mobile first or mobile only, fewer people accessing web on big screens so everyone is tailoring their site, message and content accordingly. More people watch videos than TV now so adding video to your site and using the right keywords for video descriptions and headlines will insure you do better in searches too.
Does anyone have any tips when it comes to writing SEO friendly product descriptions? What are ther do's and don'ts?
Here are some great resources to check out:
The single best tip I can give is to identify the common questions and keywords around that specific product you're selling.
After you know that, pick the most relevant ones and include them in your product description.
Additional tip: Keep UX in mind always.
Does anyone have any tips or advice on SEO for real estate websites?